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Football Dice

prices mostly outside the sweet spot ($8.41–$11.80) — Football Dice doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 4Growth 29Conversion 73Competition 25Returns 96Price range 0Avg price 37Brand share 36Review moat 91Quality gap 63
This niche Category average

Is Football Dice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Football Dice is a £17K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.

Football Dice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.4% over the last 90 days and 6.7% of searches end in a purchase.

£17K

revenue / yr

Units sold / yr3K
Search volume / yr+3.4%24K
Conversion rate6.7%
Avg price£10.42

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers10 · 15
Top-5 product click share71%
Open market16%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement75%
New entrants (1y)4· 0 succeeded
Avg rating4.4★
Avg reviews181

Top Football Dice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£842£2K£3K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • SKILL BLOX28%
  • Mastery26%
  • Mellbree15%
  • Aim Hero8%
  • Shuffle Up7%
  • Faburo5%
  • Open — no brand owns it (4 brands, 11%)

Football Dice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR6.7%Products12Brands10Top 5 Brands84%OOS Rate12.3%Rating4.4★Reviews181Avg BSR#548
2K2KSpike '26Prime Day '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Football Dice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • football dice14K/yr
  • football training dice5K/yr
  • football dice game5K/yr

What reviews say buyers love and hate about Football Dice

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Fun/Entertainment Experience23%

Good fun

Gifting Purpose15%

Its such a fun and unique concept and makes a fantastic present

Quality-Overall15%

Very good quality, arrived quickly

Ease Of Use6%

Easy to use

Value For Money5%

They're reasonable priced and fun

What buyers complain about

66% of reviews
Size-Overall33%

A small dice

Value For Money28%

This is far too expensive

Advertised Vs Actual Product4%

Not as advertised

Football Dice return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
41%
2Size-Overall
30%
3Quality-Overall
8%
4Product Condition
8%
5Advertised Vs Actual Product
3%

Common Football Dice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Football Dice 42/100 on Amazon United Kingdom — Skip it. The niche generates £17K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +3.4% over the last 90 days.
Football Dice buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.8%.