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Football Dice

Fail

Prices span $8.41–$11.80, mostly outside the sweet spot, so Football Dice is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£17K/yr24K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
71%top-5 click share · 10 brands · 15 sellers

Flapen Score

Football Dice against its category

The dotted line is the Toys & Games average. Past it, Football Dice is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Dice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Dice 24K times last year and spent an estimated £17K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
6.7%
Market size, estimated
£17Ka year
Top search term
football dice14K searches a year

02 · Price

A sale here is worth £10.42.

Listings sell for £10.42 on average, from £8.41 to £11.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.42 that is £1K to £3K a year per listing.

Average price
£10.42under the $15 to $100 sweet spot
Price range
£8.41–£11.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #548 within Sports Toys & Outdoor. It carries 181 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#548in Sports Toys & Outdoor
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
181per listing
Listings tracked
12

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Football Dice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£842£2K£3K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

15

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

11%

  • SKILL BLOX28%
  • Mastery26%
  • Mellbree15%
  • Aim Hero8%
  • Shuffle Up7%
  • Faburo5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Football Dice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 7.2× · 8 of 12 months tracked

Search terms

Top Football Dice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • football dice14K/yr
  • football training dice5K/yr
  • football dice game5K/yr

Reviews and returns

What reviews say buyers love and hate about Football Dice

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Size-Overall”
0.8%of orders come back
“A small dice”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Football Dice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data