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Football Dice

Fail

Prices span $8.41–$11.80, mostly outside the sweet spot, so Football Dice is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£17K/yr24K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
71%top-5 click share · 10 brands · 15 sellers

Flapen Score

Football Dice against its category

The dotted line is the Toys & Games average. Past it, Football Dice is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Dice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Dice 24K times last year and spent an estimated £17K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
6.7%
Market size, estimated
£17Ka year
Top search term
football dice14K searches a year

02 · Price

A sale here is worth £10.42.

Listings sell for £10.42 on average, from £8.41 to £11.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.42 that is £1K to £3K a year per listing.

Average price
£10.42under the $15 to $100 sweet spot
Price range
£8.41–£11.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #548 within Sports Toys & Outdoor. It carries 181 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#548in Sports Toys & Outdoor
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
181per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Football Dice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£842£2K£3K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • SKILL BLOX28%
  • Mastery26%
  • Mellbree15%
  • Aim Hero8%
  • Shuffle Up7%
  • Faburo5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Football Dice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 7.2× · 8 of 12 months tracked

Search terms

Top Football Dice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football dice14K/yr
  • football training dice5K/yr
  • football dice game5K/yr

Reviews and returns

What reviews say buyers love and hate about Football Dice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.17

A small dice

They are bigger than we expected

So small

Value For Money28%−0.22

This is far too expensive

Overpriced

Overpriced for what it is

Advertised Vs Actual Product4%−0.09

Not as advertised

Love

Fun/Entertainment Experience23%+2.63

Good fun

Fun for all

Fun set

Gifting Purpose15%+0.96

Its such a fun and unique concept and makes a fantastic present

They make a nice gift

Great gift

Quality-Overall15%+0.36

Very good quality, arrived quickly

A great idea that feels well made

Good quality

Ease Of Use6%−0.01

Easy to use

easy to follow

easy to read

Value For Money5%−0.22

They're reasonable priced and fun

Good price

Good value for money

Return

0.8% Return rate 33% Fixable by listing

Gifting Purpose41%▁▅█▄▆█
Size-Overall30%█▃▂▄▄▁

A small dice

They are bigger than we expected

So small

Quality-Overall8%▁▆▃█▆▁
Product Condition8%▁▁█▁▃▇
Advertised Vs Actual Product3%▁█▁▁▃▁

Not as advertised

FAQ

Common Football Dice questions

Answered from the same tracked data.