football dice
Skip itPrices mostly outside the sweet spot ($8.41–$11.80) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great181.25avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£17K£17K/yr · 24K searches
Price range
Bad£8.41–£11.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, football dice is a £17K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
football dice market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £21K–£26K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #548
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 12.3%
- Avg brand age
- 37 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
15
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- SKILL BLOX28%
- Mastery26%
- Mellbree15%
- Aim Hero8%
- Shuffle Up7%
- Faburo5%
- Open — no brand owns it (4 brands, 11%)
Demand
Weekly Amazon search volume, last 32 weeks — +3.4% search growth over the last 90 days.Top football dice search terms
- football dice14K/yr
- football training dice5K/yr
- football dice game5K/yr
Top football dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Football Shooting Dice Training Dice Game For Accuracy Practice Football Gifts For Boys Girls 8 9 10 11 12 Outdoor Football Equipment For Skill Boosting Birthday Gifts
Mastery£10.584.7★7 rev
Skill Blox Keepy Uppy Football Dice Game 2 Pack | Football Gifts for Boys
SKILL BLOX£11.714.4★868 rev
Mellbree Football Gifts for Boys Skilling & Shooting Training Dice
Mellbree£9.394.6★56 rev
Skill Blox ShotMaster Football Training Dice | Shooting Skill Game for Kids
SKILL BLOX£11.804.4★868 rev
2pc Football Games Shooting Practice Training Dice - Football Gifts for Boys and Girls - Kids Football Training Equipment - Indoor or Outdoor Penalty Shoot Out Game
Aim Hero£10.504.5★35 rev
Newest
by launch date
Hy-Pro UEFA Champions League Skills Dice
Hy-Pro£11.3327 rev
2pc Football Games Shooting Practice Training Dice - Football Gifts for Boys and Girls - Kids Football Training Equipment - Indoor or Outdoor Penalty Shoot Out Game
Aim Hero£10.5035 rev
Faburo Football Keepy Up Training Dice (2 pcs) Fun Football Gifts for Boys & Girls 8-12 Football Skill Game Football Training Equipment Stocking Fillers for Kids
Faburo£9.2016 rev
2pc Football shooting training Dice Equipment for Kids makes practice fun with exciting games indoors or outdoors toys age 812 perfect football gifts and unique birthday presents for boys and girls
DEFA DISTRIBUTION£10.4950 rev
Mellbree Football Gifts for Boys Skilling & Shooting Training Dice
Mellbree£9.3956 rev
Trending
90-day click momentumHy-Pro UEFA Champions League Skills Dice
Hy-Pro£11.334.4★
Football Shooting Dice Training Dice Game For Accuracy Practice Football Gifts For Boys Girls 8 9 10 11 12 Outdoor Football Equipment For Skill Boosting Birthday Gifts
Mastery£10.584.7★
2pc Football Games Shooting Practice Training Dice - Football Gifts for Boys and Girls - Kids Football Training Equipment - Indoor or Outdoor Penalty Shoot Out Game
Aim Hero£10.504.5★
Faburo Football Keepy Up Training Dice (2 pcs) Fun Football Gifts for Boys & Girls 8-12 Football Skill Game Football Training Equipment Stocking Fillers for Kids
Faburo£9.204.5★
Mellbree Football Gifts for Boys Skilling & Shooting Training Dice
Mellbree£9.394.6★
What buyers say about football dice
What buyers praise and complain about, mined from review topics.What buyers love
“Good fun”
“Its such a fun and unique concept and makes a fantastic present”
“Very good quality, arrived quickly”
“Easy to use”
“They're reasonable priced and fun”
“Good to practice with”
“Great size”
“Product was as described”
“lightweight”
“feel durable enough for regular use”
What buyers complain about
“A small dice”
“This is far too expensive”
“Not as advertised”
Top return reasons
Common questions
- Is football dice profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the football dice niche?
- 10 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in football dice?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.
- What does it cost to enter the football dice niche?
- Listings span £8.41–£11.80; the average listing price is £10.42 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.