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Football Card Holder

Football Card Holder shows low returns (0.5%), but a small market ($44K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 11Growth 43Conversion 55Competition 70Returns 98Price range 28Avg price 34Brand share 91Review moat 90Quality gap 15
This niche Category average

Is Football Card Holder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Football Card Holder is a £44K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Football Card Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +14.8% over the last 90 days and 4.7% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr5K
Search volume / yr+14.8%93K
Conversion rate4.7%
Avg price£10.02

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers30 · 37
Top-5 product click share43%
Open market56%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement87%
New entrants (1y)10· 1 succeeded
Avg rating4.8★
Avg reviews207

Top Football Card Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 falling

Sellers

37

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

43%

Top 20: 87%

Open market

51%

  • CTYUEYUN19%
  • XTAIQD7%
  • WEST TUNE7%
  • QASIMOF6%
  • Muyans6%
  • Dexpally5%

Football Card Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR4.7%Products31Brands30Top 5 Brands44%OOS Rate33.7%Rating4.8★Reviews207Avg BSR#177
4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Football Card Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • football card binder43K/yr
  • football card holder13K/yr
  • match attax binder12K/yr
  • football binder9K/yr
  • football cards binder5K/yr
  • football card folder7K/yr
  • football card book5K/yr

What reviews say buyers love and hate about Football Card Holder

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Value For Money18%

Worth it

Quality-Overall16%

Decent folder

Collectibles15%

Perfect for Pokémon Card Collectors

Advertised Vs Actual Product13%

Better than I expected

Size-Overall9%

Cards fit perfectly

What buyers complain about

81% of reviews
Size-Overall31%

The rings holding the pages together are very small

Grip17%

Pages are a little slippery

Defective Material/Parts17%

Damaged product

Compartment8%

The middle pockets are a very tight squeeze

Quality-Overall8%

Ive bought cheaper folders that are better quality

Football Card Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Quality-Overall
19%
3Material Quality
9%
4Strength
8%
5Advertised Vs Actual Product
5%

Common Football Card Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Football Card Holder 52/100 on Amazon United Kingdom — Worth a look. The niche generates £44K/yr across 31 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved +14.8% over the last 90 days.
Search demand for Football Card Holder on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.2× the quietest.