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Football Card Holder

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $44K a year here, so Football Card Holder is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£44K/yr93K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
43%top-5 click share · 30 brands · 37 sellers

Flapen Score

Football Card Holder against its category

The dotted line is the Toys & Games average. Past it, Football Card Holder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Card Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Card Holder 93K times last year and spent an estimated £44K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
4.7%
Market size, estimated
£44Ka year
Peak month
December2.2× the quietest month
Top search term
football card binder43K searches a year

02 · Price

A sale here is worth £10.02.

Listings sell for £10.02 on average, from £5.85 to £18.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.02 that is £0 to £1K a year per listing.

Average price
£10.02under the $15 to $100 sweet spot
Price range
£5.85–£18.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.7% of listings are out of stock. The average listing ranks #177 within Collectible Toys. It carries 207 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
33.7%
Average rank
#177in Collectible Toys
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Football Card Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 falling

Sellers

37

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

43%

Top 20: 87%

Open market

51%

  • CTYUEYUN19%
  • XTAIQD7%
  • WEST TUNE7%
  • QASIMOF6%
  • Muyans6%
  • Dexpally5%

Demand

Football Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Football Card Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football card binder43K/yr
  • football card holder13K/yr
  • match attax binder12K/yr
  • football binder9K/yr
  • football cards binder5K/yr
  • football card folder7K/yr
  • football card book5K/yr

Reviews and returns

What reviews say buyers love and hate about Football Card Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.07

The rings holding the pages together are very small

the wider ones just wont fit

Very small

Grip17%+0.17

Pages are a little slippery

Defective Material/Parts17%−0.05

Damaged product

Compartment8%−0.02

The middle pockets are a very tight squeeze

Quality-Overall8%−0.06

Ive bought cheaper folders that are better quality

Love

Value For Money18%+0.89

Worth it

Excellent value

Good Value

Quality-Overall16%−0.06

Decent folder

Good quality

Great product

Collectibles15%+1.28

Perfect for Pokémon Card Collectors

Perfect binder for my pokemon card collection

Overall, a fantastic binder for any Pokémon fan or card collector

Advertised Vs Actual Product13%+1.10

Better than I expected

Looks exactly as shown

Exactly as described

Size-Overall9%−0.07

Cards fit perfectly

Perfect fit

It easily fits standard size trading cards

Return

0.5% Return rate 45% Fixable by listing

Size-Overall36%▁█▅▆▅▇

The rings holding the pages together are very small

the wider ones just wont fit

Very small

Quality-Overall19%▁▃█▅▇▂

Ive bought cheaper folders that are better quality

Material Quality9%█▂▂▂▂▁
Strength8%▁▅▁▄▃█
Advertised Vs Actual Product5%▁▁▁▁██

FAQ

Common Football Card Holder questions

Answered from the same tracked data.