foil art
Skip itPrices mostly outside the sweet spot ($5.16–$14.05) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,964.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.52avg listing price — sweet spot $15–$100
Market size
Okay£169K£169K/yr · 274K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£5.16–£14.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, foil art is a £169K/yr Amazon United Kingdom market (274K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
foil art market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £158K–£210K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 7.1%
- Avg brand age
- 30 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
20
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
4%
- Skillmatics58%
- Galt21%
- URMYWO7%
- LIKYMO4%
- Generic3%
- ZMLM2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -10.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top foil art search terms
- foil art99K/yr
- foil fun55K/yr
- foil art for kids47K/yr
- foil fun art kit for kids16K/yr
- foil art for girls8K/yr
- skillmatics foil fun11K/yr
- foil craft10K/yr
- foil crafts for kids9K/yr
- foil stickers5K/yr
- foil fun skillmatics5K/yr
Top foil art products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Galt Fab Foil Art Kids Craft Kit Peel & Press Set with 8 Animal Pictures
Galt£5.164.6★3,711 rev
Skillmatics Art & Craft Activity - Foil Fun Unicorns & Princesses No Mess Art for Kids Craft Kits DIY Activity Gifts for Ages 4 to 9 (SKILL393FFUP)
Skillmatics£12.214.7★6,571 rev
Skillmatics Foil Fun Animals No Mess Art & Craft Kit for Kids
Skillmatics£12.124.7★6,571 rev
Skillmatics Foil Fun Pretty Patterns 18 DIY Magnets Mess-Free Art
Skillmatics£12.044.6★1,633 rev
URMYWO Foil Fun Arts & Crafts for Kids Ages 4-12 | Large Size | 20 Themes | Double Sided with Coloring Back | No Mess Art Kit | Travel Toys Gifts for Girls Boys (Colorful)
URMYWO£9.484.7★303 rev
Newest
by launch date
Klever Kits Princess Foil Art Kit for Kids - Arts & Crafts Supplies Mess Free Coloring Foil Foam Stickers Creative Travel Toys Birthday Gifts for Boys & Girls Ages 4 and Up
Klever Kits£8.8551 rev
URMYWO Foil Fun Arts & Crafts for Kids Ages 4-12 | Large Size | 20 Themes | Double Sided with Coloring Back | No Mess Art Kit | Travel Toys Gifts for Girls Boys (Colorful)
URMYWO£9.48303 rev
LIKYMO Foil Art - Foil Craft Art and Craft for Kids No Mess Colouring Book DIY Creative Activity Travel Toys Gifts for 4-9 Year Old Girls Boys (Princess)
LIKYMO£14.05174 rev
LIKYMO Foil Art for Kids - Foil Craft Book Art and Craft for Kids DIY Creative Activity Gifts for 4 5 6 7 8 9 Year Old Girls Boys (Dessert)
LIKYMO£13.83174 rev
Skillmatics Foil Fun Girl Power DIY Foil Art Craft Kit for Tweens
Skillmatics£12.191,633 rev
Trending
90-day click momentumURMYWO Foil Fun Arts & Crafts for Kids Ages 4-12 | Large Size | 20 Themes | Double Sided with Coloring Back | No Mess Art Kit | Travel Toys Gifts for Girls Boys (Colorful)
URMYWO£9.484.7★
ZMLM Foil Art Craft Kits for Kids - Foil Craft for 4 Year Old Girl Gifts Fun Mess Free Colouring Arts and Crafts Birthdays Present Travel Toys for 4 Year Old Girls
ZMLM£9.854.7★
LIKYMO Foil Art for Kids - Foil Craft Book Art and Craft for Kids DIY Creative Activity Gifts for 4 5 6 7 8 9 Year Old Girls Boys (Dessert)
LIKYMO£13.834.6★
Foil Art for Kids Animal Foil Fun art kit No Mess Art & Craft Activity
TPTGIAR£6.314.5★
Klever Kits Princess Foil Art Kit for Kids - Arts & Crafts Supplies Mess Free Coloring Foil Foam Stickers Creative Travel Toys Birthday Gifts for Boys & Girls Ages 4 and Up
Klever Kits£8.854.4★
What buyers say about foil art
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps the little ones engaged”
“Very creative, makes a good gift”
“Everything from skillmatics is excellent”
“Creative fun”
“Easy to use”
“no mess”
“Good value for money”
“Item as advertised”
“lots of colour to choose from”
“Lots of designs”
What buyers complain about
“Sticky misses slightly so can leave it a bit patchy”
“Ive seen others in shops not even close on quality, price and variety of contents”
“Small”
“They dont work”
“Waste of money”
“Waste of money”
Top return reasons
Common questions
- Is foil art profitable to sell on Amazon United Kingdom?
- The niche generates £169K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the foil art niche?
- 9 brands and 20 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in foil art?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.4%.
- When does demand for foil art peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the foil art niche?
- Listings span £5.16–£14.05; the average listing price is £10.52 (sweet spot $15–$100). The average incumbent carries 1,965 reviews — the moat a new listing must climb.