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Foil Art

Fail

Prices span $5.16–$14.05, mostly outside the sweet spot, so Foil Art is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£169K/yr274K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
77%top-5 click share · 9 brands · 20 sellers

Flapen Score

Foil Art against its category

The dotted line is the Toys & Games average. Past it, Foil Art is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Art market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foil Art 274K times last year and spent an estimated £169K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
5.9%
Market size, estimated
£169Ka year
Peak month
December2.5× the quietest month
Top search term
foil art99K searches a year

02 · Price

A sale here is worth £10.52.

Listings sell for £10.52 on average, from £5.16 to £14.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £10.52 that is £13K to £16K a year per listing.

Average price
£10.52under the $15 to $100 sweet spot
Price range
£5.16–£14.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£13K–£16K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #83 within Arts & Crafts. It carries 1,965 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#83in Arts & Crafts
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,965per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Foil Art products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

20

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Skillmatics58%
  • Galt21%
  • URMYWO7%
  • LIKYMO4%
  • Generic3%
  • ZMLM2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Foil Art search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Foil Art search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil art99K/yr
  • foil fun55K/yr
  • foil art for kids47K/yr
  • foil fun art kit for kids16K/yr
  • foil art for girls8K/yr
  • skillmatics foil fun11K/yr
  • foil craft10K/yr
  • foil crafts for kids9K/yr
  • foil stickers5K/yr
  • foil fun skillmatics5K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Art

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness22%−0.06

Sticky misses slightly so can leave it a bit patchy

the stickers don't transfer properly

The stickers dont work the way they re supposed to

Quality-Overall19%−0.03

Ive seen others in shops not even close on quality, price and variety of contents

Rubbish

Poor quality – stickers don't transfer

Size-Overall17%−0.05

Small

Functionality-Overall11%−0.04

They dont work

Doesnt work as its meant to, very disappointing

Value For Money6%−0.02

Waste of money

Love

Fun/Entertainment Experience33%+2.19

Keeps the little ones engaged

Good fun

It kept them entertained for hours

Gifting Purpose16%+0.90

Very creative, makes a good gift

Gift

Good gift

Quality-Overall9%−0.03

Everything from skillmatics is excellent

Excellent product

Good quality

Creativity9%+0.04

Creative fun

Very creative, makes a good gift

Good creativity

Ease Of Use6%+0.43

Easy to use

it's easy to use

A good item very easy for small hands to use

Return

0.4% Return rate 16% Fixable by listing

Gifting Purpose24%▁▆▂▆█▃
Value For Money24%▁▁█▁▁▆

Waste of money

Adhesion/Stickiness11%▁▅▂█▁▅

Sticky misses slightly so can leave it a bit patchy

the stickers don't transfer properly

The stickers dont work the way they re supposed to

Size-Overall10%▁▁█▁▁▇

Small

Functionality-Overall7%▁▁█▁▁▇

They dont work

Doesnt work as its meant to, very disappointing

FAQ

Common Foil Art questions

Answered from the same tracked data.