Skip to content

Foil Art

Fail

Prices span $5.16–$14.05, mostly outside the sweet spot, so Foil Art is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£169K/yr274K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
77%top-5 click share · 9 brands · 20 sellers

Flapen Score

Foil Art against its category

The dotted line is the Toys & Games average. Past it, Foil Art is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Art market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foil Art 274K times last year and spent an estimated £169K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
5.9%
Market size, estimated
£169Ka year
Peak month
December2.5× the quietest month
Top search term
foil art99K searches a year

02 · Price

A sale here is worth £10.52.

Listings sell for £10.52 on average, from £5.16 to £14.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £10.52 that is £13K to £16K a year per listing.

Average price
£10.52under the $15 to $100 sweet spot
Price range
£5.16–£14.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£13K–£16K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #83 within Arts & Crafts. It carries 1,965 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#83in Arts & Crafts
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,965per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Foil Art products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

20

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

4%

  • Skillmatics58%
  • Galt21%
  • URMYWO7%
  • LIKYMO4%
  • Generic3%
  • ZMLM2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Foil Art search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Foil Art search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • foil art99K/yr
  • foil fun55K/yr
  • foil art for kids47K/yr
  • foil fun art kit for kids16K/yr
  • foil art for girls8K/yr
  • skillmatics foil fun11K/yr
  • foil craft10K/yr
  • foil crafts for kids9K/yr
  • foil stickers5K/yr
  • foil fun skillmatics5K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Art

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“Sticky misses slightly so can leave it a bit patchy”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Foil Art questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data