Is foam water squirter profitable to sell on Amazon United Kingdom?

The niche generates £23K/yr across 25 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (62/100).

How competitive is the foam water squirter niche?

20 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in foam water squirter?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.4%.

When does demand for foam water squirter peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 34.7× the quietest.

What does it cost to enter the foam water squirter niche?

Listings span £5.27–£11.28; the average listing price is £8.34 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.

foam water squirter

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Incredible90.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£8.34

avg listing price — sweet spot $15–$100

Market size

Bad£23K

£23K/yr · 33K searches

Price range

Bad£5.27–£11.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, foam water squirter is a £23K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

foam water squirter market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £25K–£33K; units × avg price
Conversion rate: 8.6%
Avg BSR: #107
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 10.9%
Avg brand age: 21 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

28%

edealing28%
Lehoo Castle18%
HONGCI11%
CPKONUUIP6%
SULOLI5%
ZSYIULIA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 34.7×

Open Trend

Top foam water squirter search terms

foam water squirter15K/yr +985.1%8.4% conv.
water squirter for kids9K/yr >1,000%4.9% conv.
foam water gun7K/yr +910.2%8.3% conv.
water squirter toys2K/yr +287.1%2.5% conv.

All search terms

Top foam water squirter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4pcs Colorful Childrens Water Gun Series Smoked Pull Type EVA Foam Drawn Water Gun

edealing£7.574.2★824 rev

Lehoo Castle Foam Mini Water Guns for Kids 12 Pcs Water Pistols Outdoor Toys Push Pull Type Garden Water Toys for Summer Games Water Squirter Swimming Pool Beach Toys for Boys Girls

Lehoo Castle£10.084.1★219 rev

Lehoo Castle Water Gun Water Pistol Foam 16 Pcs Swimming Pool Toys

Lehoo Castle£11.173.8★198 rev

Foam Water Guns - 5PCS Push Pull Water Blaster Pistols

CPKONUUIP£8.574.0★6 rev

SULOLI Foam Water Pistol 6PCS Super Fun Water Guns for Kids Water Blaster Summer Swimming Pool Toy Water Squirter Shooter Water Fighting Toy for Kids Adults

SULOLI£7.384.5★148 rev

Newest

by launch date

3 Pack Large Foam Water Guns & Water Pistols for Kids 35 cm Push-Pull Blasters for Pool Beach Garden & Outdoor Summer Play Multicolour

Limiebllu£8.793 rev

1mo ago

4PCS Firework Water Gun for Kids 1-10m Fireworks Spray Water Blaster with 3 Second Quick Fill Pressure Pull Out Water Squirter Toy for Pool Beach Garden Summer Fun

RYISHUNli£8.268 rev

2mo ago

Foam Water Guns 5 Pack: Push Pull 30ft Safe Blaster for Pool Beach

BULAWAN£8.3311 rev

2mo ago

4-Pack Foam Water Squirter Water Pistols for Outdoor Water Activities Compact Water Guns with Efficient Spray Function Versatile Water Squirting Equipment for Pool and Garden Use

RJFUJP£5.992 rev

3mo ago

Water Guns for Kids - 6 Pack Water Blaster Soaker Pool Toys for Boys Girls

JOYSINTOY£7.8434 rev

3mo ago

What buyers say about foam water squirter

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience27%

“Fun to use”

Ease Of Use12%

“Easy to Use”

Value For Money7%

“Very affordable”

Quality-Overall7%

“Excellent product”

Water Resistance5%

“Brilliant water fun”

Weight Light5%

“Very light and easy for small hands to hold”

Color5%

“The colours are very accurate”

Durability4%

“Durable and sturdy materials”

Shooting3%

“easy to shoot”

Strength2%

“Its sturdy, efficient, and refreshingly straightforward”

What buyers complain about

Durability25%

“Breaks easily”

Size-Overall17%

“Small with a short range”

Quality-Overall11%

“These super soakers were really terrible quality”

Strength5%

“They are not very sturdy at all”

Value For Money3%

“Thought that they were expensive for what they were”

Water Resistance2%

“One of the water guns broke within 15 min of using it”

Advertised Vs Actual Product1%

“I was expecting items much bigger judging by the pictures in the advert of children playing with these toys”

Adhesion/Stickiness1%

“Just a shame the glue didn't hold up”

Grip1%

“it didn't stop it working at all just meant was slightly more awkward to grip”

Shape/Style0%

“get different shaped ones”

Top return reasons

Size-Overall45%

Durability23%

Quality-Overall11%

Defective Material/Parts7%

Strength2%

Functionality-Overall2%

Value For Money2%

Advertised Vs Actual Product2%

Water Resistance1%

Heating1%

Common questions

Is foam water squirter profitable to sell on Amazon United Kingdom?: The niche generates £23K/yr across 25 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (62/100).
How competitive is the foam water squirter niche?: 20 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in foam water squirter?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.4%.
When does demand for foam water squirter peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 34.7× the quietest.
What does it cost to enter the foam water squirter niche?: Listings span £5.27–£11.28; the average listing price is £8.34 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.