Foam Water Squirter
MaybeSearch demand grew >1,000% this quarter. But prices span $5.27–$11.28, mostly outside the sweet spot, so Foam Water Squirter is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 4462
- Market size
- £23K/yr33K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 58%top-5 click share · 20 brands · 21 sellers
Flapen Score
Foam Water Squirter against its category
The dotted line is the Toys & Games average. Past it, Foam Water Squirter is stronger. Inside it, weaker.
Market
The Foam Water Squirter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foam Water Squirter 33K times last year and spent an estimated £23K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £23Ka year
- Peak month
- July34.7× the quietest month
- Top search term
- foam water squirter15K searches a year
02 · Price
A sale here is worth £8.34.
Listings sell for £8.34 on average, from £5.27 to £11.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.34 that is £834 to £2K a year per listing.
- Average price
- £8.34under the $15 to $100 sweet spot
- Price range
- £5.27–£11.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £834–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #107 within Sports Toys & Outdoor. It carries 91 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #107in Sports Toys & Outdoor
- Average rating
- 4.00 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 91per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Foam Water Squirter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
4pcs Colorful Childrens Water Gun Series Smoked Pull Type EVA Foam Drawn Water Gun
- Price
- £7.57
- Rating
- 4.2/5
- Reviews
- 824
- Age
- 9y ago
Lehoo Castle Foam Mini Water Guns for Kids 12 Pcs Water Pistols Outdoor Toys Push Pull Type Garden Water Toys for Summer Games Water Squirter Swimming Pool Beach Toys for Boys Girls
- Price
- £10.08
- Rating
- 4.1/5
- Reviews
- 219
- Age
- 10mo ago
Lehoo Castle Water Gun Water Pistol Foam 16 Pcs Swimming Pool Toys
- Price
- £11.17
- Rating
- 3.8/5
- Reviews
- 198
- Age
- 1y ago
Foam Water Guns - 5PCS Push Pull Water Blaster Pistols
- Price
- £8.57
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
SULOLI Foam Water Pistol 6PCS Super Fun Water Guns for Kids Water Blaster Summer Swimming Pool Toy Water Squirter Shooter Water Fighting Toy for Kids Adults
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 3y ago
Trending
90-day click momentum
4Pcs Firework Water Guns for Kids High Pressure Pull-Out Water Blaster
- Price
- £8.72
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 1y ago
4-Pack Foam Water Squirter Water Pistols for Outdoor Water Activities Compact Water Guns with Efficient Spray Function Versatile Water Squirting Equipment for Pool and Garden Use
- Price
- £5.99
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 3mo ago
Foam Water Guns - 5PCS Push Pull Water Blaster Pistols
- Price
- £8.57
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
4PCS Firework Water Gun for Kids 1-10m Fireworks Spray Water Blaster with 3 Second Quick Fill Pressure Pull Out Water Squirter Toy for Pool Beach Garden Summer Fun
- Price
- £8.26
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 2mo ago
3 Pack Large Foam Water Guns & Water Pistols for Kids 35 cm Push-Pull Blasters for Pool Beach Garden & Outdoor Summer Play Multicolour
- Price
- £8.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
Newest
by launch date3 Pack Large Foam Water Guns & Water Pistols for Kids 35 cm Push-Pull Blasters for Pool Beach Garden & Outdoor Summer Play Multicolour
- Price
- £8.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
4PCS Firework Water Gun for Kids 1-10m Fireworks Spray Water Blaster with 3 Second Quick Fill Pressure Pull Out Water Squirter Toy for Pool Beach Garden Summer Fun
- Price
- £8.26
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 2mo ago
Foam Water Guns 5 Pack: Push Pull 30ft Safe Blaster for Pool Beach
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2mo ago
4-Pack Foam Water Squirter Water Pistols for Outdoor Water Activities Compact Water Guns with Efficient Spray Function Versatile Water Squirting Equipment for Pool and Garden Use
- Price
- £5.99
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 3mo ago
Water Guns for Kids - 6 Pack Water Blaster Soaker Pool Toys for Boys Girls
- Price
- £7.84
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
21
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
28%
- edealing28%
- Lehoo Castle18%
- HONGCI11%
- CPKONUUIP6%
- SULOLI5%
- ZSYIULIA3%
Demand
Foam Water Squirter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 34.7×
Search terms
Top Foam Water Squirter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foam water squirter15K/yr
- water squirter for kids9K/yr
- foam water gun7K/yr
- water squirter toys2K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Water Squirter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Broken
Broke on the 1st use
Small with a short range
These were bigger than expected
Small size
These super soakers were really terrible quality
Poor Quality
Cheap quality
They are not very sturdy at all
A bit flimsy
Not super powerful
Thought that they were expensive for what they were
£14.99 for the pack of 12 is a bit steep considering there size
Not great value
Love
Fun to use
Fun and Easy to Use
Fun for kids
Easy to Use
easy to hold
Easy to carry
Very affordable
Good value for money
Good for money
Excellent product
The build quality is excellent
are well made
Brilliant water fun
Good water blaster
They also hold a good amount of water
Return
0.4% Return rate 49% Fixable by listing
Small with a short range
These were bigger than expected
Small size
Breaks easily
Broken
Broke on the 1st use
These super soakers were really terrible quality
Poor Quality
Cheap quality
They are not very sturdy at all
A bit flimsy
Not super powerful
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Water Squirter questions
Answered from the same tracked data.