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Foam Water Squirter

Maybe

Search demand grew >1,000% this quarter. But prices span $5.27–$11.28, mostly outside the sweet spot, so Foam Water Squirter is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 44
Market size
£23K/yr33K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
58%top-5 click share · 20 brands · 21 sellers

Flapen Score

Foam Water Squirter against its category

The dotted line is the Toys & Games average. Past it, Foam Water Squirter is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Water Squirter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foam Water Squirter 33K times last year and spent an estimated £23K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
8.6%
Market size, estimated
£23Ka year
Peak month
July34.7× the quietest month
Top search term
foam water squirter15K searches a year

02 · Price

A sale here is worth £8.34.

Listings sell for £8.34 on average, from £5.27 to £11.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.34 that is £834 to £2K a year per listing.

Average price
£8.34under the $15 to $100 sweet spot
Price range
£5.27–£11.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£834–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #107 within Sports Toys & Outdoor. It carries 91 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#107in Sports Toys & Outdoor
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
25

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Foam Water Squirter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

21

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 92%

Open market

28%

  • edealing28%
  • Lehoo Castle18%
  • HONGCI11%
  • CPKONUUIP6%
  • SULOLI5%
  • ZSYIULIA3%

Demand

Foam Water Squirter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 34.7×

Search terms

Top Foam Water Squirter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • foam water squirter15K/yr
  • water squirter for kids9K/yr
  • foam water gun7K/yr
  • water squirter toys2K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Water Squirter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Durability”
0.4%of orders come back
“Breaks easily”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foam Water Squirter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data