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Fnaf Plushies

Fail

Demand is soft, at -48.7% this quarter, so Fnaf Plushies is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£84K/yr445K searches / yr
90-day growth
-48.7%search demand this quarter
Competition
33%top-5 click share · 8 brands · 171 sellers

Flapen Score

Fnaf Plushies against its category

The dotted line is the Toys & Games average. Past it, Fnaf Plushies is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fnaf Plushies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fnaf Plushies 445K times last year and spent an estimated £84K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
445K
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
1.4%
Market size, estimated
£84Ka year
Peak month
December3.9× the quietest month
Top search term
fnaf plushies190K searches a year

02 · Price

A sale here is worth £13.80.

Listings sell for £13.80 on average, from £8.43 to £33.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.80 that is £0 to £1K a year per listing.

Average price
£13.80under the $15 to $100 sweet spot
Price range
£8.43–£33.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #1,277 within Dolls & Accessories. It carries 622 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
72%
Out of stock, average day
12.3%
Average rank
#1,277in Dolls & Accessories
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
622per listing
Listings tracked
47

04 · Newcomers

Amazon counts 5 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Fnaf Plushies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

171

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

33%

Top 20: 81%

Open market

2%

  • Jazwares43%
  • Funko40%
  • yanautoy8%
  • FIVE NIGHTS AT FREDDY'S3%
  • TUBBZ2%
  • vita dennis1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Fnaf Plushies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Fnaf Plushies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fnaf plushies190K/yr
  • fnaf plush81K/yr
  • five nights at freddys plush74K/yr
  • freddy fazbear plush22K/yr
  • bonnie fnaf plush13K/yr
  • golden freddy plush8K/yr
  • five nights at freddys plushies8K/yr
  • fnaf funko plush6K/yr
  • freddy plush6K/yr
  • bonnie plush7K/yr

Reviews and returns

What reviews say buyers love and hate about Fnaf Plushies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.05

the hat doesnt lay properly on his head

Smaller than we were expecting

Petite

Quality-Overall20%−0.09

Terrible quality. Poorly made. Terrible quality. Jazwares is such a cheap company.

Terrible quality

Advertised Vs Actual Product20%+1.94

Its not the same as the photo

It was not the same as the photo

Love

Quality-Overall24%−0.09

Good quality

The quality is amazing it really is soft

Excellent quality, adorable plushie

Advertised Vs Actual Product18%+1.94

exactly what is shown in the picture

Exactly as advertised

As described

Value For Money11%+0.51

Worth the money

Good value for money

Good price

Soft Feel9%

Super soft and poseable great toy for fnaf fans

Soft

its a soft little plushie

Collectibles8%+0.19

Great collectible

Bought the collection, good quality

is a must have for ur fnaf collection

Return

0.3% Return rate 13% Fixable by listing

Gifting Purpose25%▅█▁▁█▁
Defective Material/Parts13%█▁▁▁▆▁
Product Condition9%▁▁▁▁▁█
Add-Ons/Attachments9%█▁▁▁▁▁
Size-Overall6%▁▁▁█▁▁

the hat doesnt lay properly on his head

Smaller than we were expecting

Petite

FAQ

Common Fnaf Plushies questions

Answered from the same tracked data.