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Fnaf Plushies

Fail

Demand is soft, at -48.7% this quarter, so Fnaf Plushies is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£84K/yr445K searches / yr
90-day growth
-48.7%search demand this quarter
Competition
33%top-5 click share · 8 brands · 171 sellers

Flapen Score

Fnaf Plushies against its category

The dotted line is the Toys & Games average. Past it, Fnaf Plushies is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fnaf Plushies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fnaf Plushies 445K times last year and spent an estimated £84K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
445K
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
1.4%
Market size, estimated
£84Ka year
Peak month
December3.9× the quietest month
Top search term
fnaf plushies190K searches a year

02 · Price

A sale here is worth £13.80.

Listings sell for £13.80 on average, from £8.43 to £33.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.80 that is £0 to £1K a year per listing.

Average price
£13.80under the $15 to $100 sweet spot
Price range
£8.43–£33.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #1,277 within Dolls & Accessories. It carries 622 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
72%
Out of stock, average day
12.3%
Average rank
#1,277in Dolls & Accessories
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
622per listing
Listings tracked
47

04 · Newcomers

5 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Fnaf Plushies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

171

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 81%

Open market

2%

  • Jazwares43%
  • Funko40%
  • yanautoy8%
  • FIVE NIGHTS AT FREDDY'S3%
  • TUBBZ2%
  • vita dennis1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Fnaf Plushies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Fnaf Plushies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fnaf plushies190K/yr
  • fnaf plush81K/yr
  • five nights at freddys plush74K/yr
  • freddy fazbear plush22K/yr
  • bonnie fnaf plush13K/yr
  • golden freddy plush8K/yr
  • five nights at freddys plushies8K/yr
  • fnaf funko plush6K/yr
  • freddy plush6K/yr
  • bonnie plush7K/yr

Reviews and returns

What reviews say buyers love and hate about Fnaf Plushies

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Size-Overall”
0.3%of orders come back
“the hat doesnt lay properly on his head”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fnaf Plushies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data