fnaf plushies
Skip itSoft demand (-48.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Price range
Good£8.43–£33.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good622.04avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.80avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 445K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-48.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fnaf plushies is a £84K/yr Amazon United Kingdom market (445K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
fnaf plushies market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £69K–£83K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,277
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 40%
- Out of stock
- 12.3%
- Avg brand age
- 24 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
8 flat
Sellers
171
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
33%
Top 20: 81%
Open market
2%
- Jazwares43%
- Funko40%
- yanautoy8%
- FIVE NIGHTS AT FREDDY'S3%
- TUBBZ2%
- vita dennis1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -48.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.9×
Top fnaf plushies search terms
- fnaf plushies190K/yr
- fnaf plush81K/yr
- five nights at freddys plush74K/yr
- freddy fazbear plush22K/yr
- bonnie fnaf plush13K/yr
- golden freddy plush8K/yr
- five nights at freddys plushies8K/yr
- fnaf funko plush6K/yr
- freddy plush6K/yr
- bonnie plush7K/yr
Top fnaf plushies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
yanautoy Security Breach Bonnie Doll Plushies Nightmare Freddy Stuffed Animal Doll Gift for Boys Girls Fans Birthday Gift (new)
yanautoy£13.535.0★4 rev
Five Nights at Freddys FNF0032 Core Plush - Freddy - Official FNAF Merchandise for Children 2+
Jazwares£16.064.8★59 rev
Five Nights At Freddys Classic Freddy Plush - 8-Inch Stuffie with Soft Material and Glow-In-The-Dark Eyes
Jazwares£13.384.8★650 rev
Five Nights At Freddys Classic Foxy Plush - 8-Inch Stuffie with Soft Material and Glow-In-The-Dark Eyes
Jazwares£11.834.8★650 rev
Funko Plush: Five Nights At Freddys (FNAF) Security - 7 Glamrock Freddy Fazbear - Collectable Soft Toy - Birthday Gift Idea - Stuffed
Funko£10.394.8★235 rev
Newest
by launch dateyanautoy Security Breach Bonnie Doll Plushies Nightmare Freddy Stuffed Animal Doll Gift for Boys Girls Fans Birthday Gift (new)
yanautoy£13.534 rev
Jazwares Five Nights at Freddys Nightmare Freddy 8-Inch Plush
Jazwares£11.375 rev
Jazwares Five Nights at Freddys Nightmare Foxy 8-Inch Plush
Jazwares£11.345 rev
TUBBZ Plush: Five Nights At Freddys - Foxy Cosplaying Rubber Duck Soft Plush Collectible Toy
TUBBZ£19.7614 rev
Five Nights at Freddys FNF0032 Core Plush - Freddy - Official FNAF Merchandise for Children 2+
Jazwares£16.0659 rev
Trending
90-day click momentumJazwares Five Nights at Freddys Nightmare Foxy 8-Inch Plush
Jazwares£11.344.8★
yanautoy Security Breach Bonnie Doll Plushies Nightmare Freddy Stuffed Animal Doll Gift for Boys Girls Fans Birthday Gift (new)
yanautoy£13.535.0★
Jazwares Five Nights at Freddys Nightmare Freddy 8-Inch Plush
Jazwares£11.374.8★
Jazwares Five Nights at Freddys 16 Poseable Sound Classic Freddy Plush - Ages 8+
FIVE NIGHTS AT FREDDY'S£26.534.6★
Five Nights at Freddys Toy Freddy Plush - 8-Inch Stuffie with Soft Material and Glow-In-The-Dark Eyes
Jazwares£11.264.9★
What buyers say about fnaf plushies
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“exactly what is shown in the picture”
“Worth the money”
“Super soft and poseable great toy for fnaf fans”
“Great collectible”
“Cool toy”
“amazing Christmas presents”
“Colourful”
“great size”
“Plush, glow in the dark, read description”
What buyers complain about
“the hat doesnt lay properly on his head”
“Terrible quality. Poorly made. Terrible quality. Jazwares is such a cheap company.”
“Its not the same as the photo”
Top return reasons
Common questions
- Is fnaf plushies profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 47 tracked products. 5 of 17 products launched in the last 360 days are still selling. 90-day search growth is -48.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the fnaf plushies niche?
- 8 brands and 171 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in fnaf plushies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for fnaf plushies peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the fnaf plushies niche?
- Listings span £8.43–£33.24; the average listing price is £13.80 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.