- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £66K/yr126K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 24 sellers
Flapen Score
Flying Fairy against its category
The dotted line is the Toys & Games average. Past it, Flying Fairy is stronger. Inside it, weaker.
Market
The Flying Fairy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flying Fairy 126K times last year and spent an estimated £66K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £66Ka year
- Peak month
- December6.1× the quietest month
- Top search term
- flying fairy toy30K searches a year
02 · Price
A sale here is worth £15.97.
Listings sell for £15.97 on average, from £12.44 to £20.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £15.97 that is £8K to £12K a year per listing.
- Average price
- £15.97inside the $15 to $100 sweet spot
- Price range
- £12.44–£20.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #749 within Dolls & Accessories. It carries 463 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 83%
- Out of stock, average day
- 26.9%
- Average rank
- #749in Dolls & Accessories
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 463per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Flying Fairy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sky Dancers: Fuchsia Fantasy | Pull the Cord and Watch as She Makes a Dazzling Dance Through Mid-Air! | Flying Doll Toy | No Batteries Required | Gift For Ages 5+
- Price
- £12.49
- Rating
- 4.4/5
- Reviews
- 499
- Age
- 4y ago

Sky Dancers: Pretty Poppy | Watch Your Make a Dazzling Dance Through Mid-Air! | Flying Doll Toy | No Batteries Required | Gift For Ages 5+
- Price
- £12.44
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 2y ago

Sky Dancers: Sapphire Sparkle Watch Your Make a Dazzling Dance Through Mid-Air Flying Doll Toy No Batteries Required Gift for Ages 5+
- Price
- £15.27
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 4y ago

Sky Dancers: Candy Cutie | Watch Your Make a Dazzling Dance Through Mid-Air! | Flying Doll Toy | No Batteries Required | Gift For Ages 5+
- Price
- £13.51
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 2y ago

Sky Dancers: Miss Mint | Pull the Cord and Watch as She Makes a Dazzling Dance Through Mid-Air! | Flying Doll Toy | No Batteries Required | Gift For Ages 5+
- Price
- £14.80
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 4y ago
Trending
90-day click momentum
PCRZOZO Flying Fairy Doll for Girls USB Rechargeable Hand Sensor Hover Toy with LED Lights Gesture Controlled Flying Princess Toy Interactive Indoor Gift for Children Aged 6+ (Pink)
- Price
- £20.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

CHITHARA Sky Dancer Flying Doll Purple Infrared Induction Ages 3+ (Purple)
- Price
- £18.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Flying Fairy Doll Glamour 16.5 cm Magic Toy USB Rechargeable
- Price
- £13.18
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 10mo ago

Sky Dancers - Purplelicious - Flying Doll - From 6 Years - Lansay
- Price
- £16.36
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 3y ago

Sky Dancers: Fuchsia Fantasy | Pull the Cord and Watch as She Makes a Dazzling Dance Through Mid-Air! | Flying Doll Toy | No Batteries Required | Gift For Ages 5+
- Price
- £12.49
- Rating
- 4.4/5
- Reviews
- 499
- Age
- 4y ago
Newest
by launch date
PCRZOZO Flying Fairy Doll for Girls USB Rechargeable Hand Sensor Hover Toy with LED Lights Gesture Controlled Flying Princess Toy Interactive Indoor Gift for Children Aged 6+ (Pink)
- Price
- £20.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

CHITHARA Sky Dancer Flying Doll Purple Infrared Induction Ages 3+ (Purple)
- Price
- £18.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Flying Fairy Doll Glamour 16.5 cm Magic Toy USB Rechargeable
- Price
- £13.18
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 10mo ago

L.O.L. Surprise! Magic Flyers Fairies Tots - Flower Child - Includes 1 Doll and a Wand Comes in a Flower-Shaped Packaging Collect All 2 Rose
- Price
- £20.89
- Rating
- 4.4/5
- Reviews
- 3,676
- Age
- 1y ago

Lansay Sky Dancers Flying Doll - 6 Years
- Price
- £20.83
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
24
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Sky Dancers80%
- Lansay6%
- Vedes4%
- L.O.L. Surprise!4%
- Generic3%
- CHITHARA3%
Demand
Flying Fairy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Flying Fairy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flying fairy toy30K/yr
- sky dancer22K/yr
- flying fairy20K/yr
- sky dancers15K/yr
- sky dancers flying dolls18K/yr
- flying fairy toys for girls8K/yr
- flying doll6K/yr
- crystal flyers3K/yr
- flutterfly flying fairy4K/yr
Reviews and returns
What reviews say buyers love and hate about Flying Fairy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt work
Doesnt work properly
Unfortunately this doesnt work properly
The pulley broke on the first try
the doll itself is absolute cheap hard plastic
Battery doesnt last long
The wand takes batteries
quite small
Small
Love
really fun item
Its fun and she thought so too
Great idea and lots of fun when it works, quite difficult to use
Keeps her quiet so Im happy
still going strong
Christmas gift for granddaughter
it seemed much more powerful then
Return
1.1% Return rate 7% Fixable by listing
Doesnt work
Doesnt work properly
Unfortunately this doesnt work properly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flying Fairy questions
Answered from the same tracked data.









