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Flying Ball

Fail

The top 5 products take 78% of clicks, so Flying Ball is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£163K/yr442K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
78%top-5 click share · 13 brands · 31 sellers

Flapen Score

Flying Ball against its category

The dotted line is the Toys & Games average. Past it, Flying Ball is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flying Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flying Ball 442K times last year and spent an estimated £163K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
2.6%
Market size, estimated
£163Ka year
Peak month
December17.9× the quietest month
Top search term
flying ball89K searches a year

02 · Price

A sale here is worth £13.88.

Listings sell for £13.88 on average, from £4.48 to £17.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £13.88 that is £21K to £28K a year per listing.

Average price
£13.88under the $15 to $100 sweet spot
Price range
£4.48–£17.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£21K–£28K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #165 within Novelty & Gag Toys. It carries 1,080 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
25.8%
Average rank
#165in Novelty & Gag Toys
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,080per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Flying Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

31

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

18%

  • XINHOME26%
  • Ivtivfu23%
  • Yexyep14%
  • Tehealth8%
  • ASORT7%
  • semai4%
  • Open — no brand owns it (7 brands, 18%)

Demand

Flying Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 17.9×

Search terms

Top Flying Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flying ball89K/yr
  • flying orb ball74K/yr
  • hover ball78K/yr
  • floating ball23K/yr
  • flying orb19K/yr
  • air ball7K/yr
  • orb8K/yr
  • boomerang ball24K/yr
  • flying spinner8K/yr
  • orb ball10K/yr

Reviews and returns

What reviews say buyers love and hate about Flying Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.32

Rubbish don't work

Did not work

because it is not working properly

Charging15%−0.13

Charger did not fit

now doesnt charge

But neither of them accept charge

Durability15%−0.20

durability could be an issue

Stops working after a few uses

Broke in 2 days

Value For Money9%+0.14

Expensive for how cheap it feels

Which is not worth the hassle & cost

not worth the money

Quality-Overall6%+0.16

Cheap and nasty for the price

When it arrived I thought it looked cheap

Bad quality

Love

Fun/Entertainment Experience32%+2.48

Keeps everyone entertained

Great Fun

Fun for all

Quality-Overall11%+0.16

Very good product doesn't bump into any obstacles

Good quality

Great Product

Value For Money11%+0.14

Worth it

Good value for money

Good price and value, great fun

Gifting Purpose10%+0.70

Present for grandson who liked this

Bought as a present- birthday child loved it

Great gift

Efficiency5%+0.47

Works well

it works well

It works brilliantly

Return

2.2% Return rate 8% Fixable by listing

Functionality-Overall33%▇█▇▆██

Rubbish don't work

Did not work

because it is not working properly

Charging17%▇▇▅█▅▅

Charger did not fit

now doesnt charge

But neither of them accept charge

Defective Material/Parts9%▅▅█▅▆▅
Quality-Overall7%▄▃█▅▆█

Cheap and nasty for the price

When it arrived I thought it looked cheap

Bad quality

Durability7%█▆▂▃▅▄

durability could be an issue

Stops working after a few uses

Broke in 2 days

FAQ

Common Flying Ball questions

Answered from the same tracked data.