Is flying ball profitable to sell on Amazon United Kingdom?

The niche generates £163K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (44/100).

How competitive is the flying ball niche?

13 brands and 31 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in flying ball?

Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 2.2%.

When does demand for flying ball peak?

Demand peaks in Nov–Dec; the busiest month runs 17.9× the quietest.

What does it cost to enter the flying ball niche?

Listings span £4.48–£17.64; the average listing price is £13.88 (sweet spot $15–$100). The average incumbent carries 1,080 reviews — the moat a new listing must climb.

flying ball

Skip it

A concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Avg price

Good£13.88

avg listing price — sweet spot $15–$100

Review moat

Good1,080.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay£163K

£163K/yr · 442K searches

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Price range

Bad£4.48–£17.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, flying ball is a £163K/yr Amazon United Kingdom market (442K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

flying ball market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £278K–£347K; units × avg price
Conversion rate: 2.6%
Avg BSR: #165
Page quality: 0%
Prime: 93%
Sponsored: 79%
Out of stock: 25.8%
Avg brand age: 36 months
Avg seller age: 196 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

18%

XINHOME26%
Ivtivfu23%
Yexyep14%
Tehealth8%
ASORT7%
semai4%
Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 17.9×

Open Trend

Top flying ball search terms

flying ball89K/yr +19.7%1.9% conv.
flying orb ball74K/yr +23.5%2.5% conv.
hover ball78K/yr -20.4%2.1% conv.
floating ball23K/yr +31.3%1.2% conv.
flying orb19K/yr +2.0%1.9% conv.
air ball7K/yr +41.5%0.2% conv.
orb8K/yr +3.3%0.5% conv.
boomerang ball24K/yr -17.3%3.1% conv.
flying spinner8K/yr +4.8%1.5% conv.
orb ball10K/yr +35.0%1.4% conv.

All search terms

Top flying ball products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XINHOME Flying Ball Orb Toys 2026Hover Ball Pro Flying Spinner Toy UFO RGB Cool Stuff Globe Orbi Magic Boomerang Hand Controller Mini Drone for 8 9 10 11 12 boys girls Kids (Blue)

XINHOME£17.604.2★3,032 rev

Ivtivfu Flying Orb Ball Toys (Blue 2026) 360 Hover Ball Boomerang Flying Orb Magic Flying Spinner Mini Drone Boys Girls Toys Cool Stuff Gifts for Kids Aged 6 7 8 9 10 11 12 Year

Ivtivfu£17.314.0★4,044 rev

Yexyep Flying Orb Ball - 2025 Upgraded Flying Toy Ball Hover Ball for Kids and Adults (Blue)

Yexyep£9.233.0★183 rev

Flying Orb Ball 2026 Hover Ball Pro Hand Controller Mini Drone with RGB Light Magic Globe Boomerang Toys for Boys Girls Kids 6 7 8 9 10 11 12 Cool Stuff Birthday Gifts Christmas Stocking Fillers

Tehealth£17.513.7★185 rev

ASORT Flying Ball Hover Boomerang Spinner Mini Drone UFO Smart Sensor Fly Orbi Toy Magic Gyration Levitating Floating Orb Cool Stuff Gift For 6 7 8 9 10+ Kids Teens Indoor Outdoor

ASORT£16.814.0★2,638 rev

Newest

by launch date

Yexyep Flying Orb Ball - 2025 Upgraded Flying Toy Ball Hover Ball for Kids and Adults (Blue)

Yexyep£9.23183 rev

11mo ago

Flying Orb Ball 2026 Hover Ball Pro Hand Controller Mini Drone with RGB Light Magic Globe Boomerang Toys for Boys Girls Kids 6 7 8 9 10 11 12 Cool Stuff Birthday Gifts Christmas Stocking Fillers

Tehealth£17.51185 rev

1y ago

QEYIHO Flying Orb Ball Toy Magic Flying Ball Hover Spinner Boomerang with LED Lights Hand Controlled Magic Floating Toy for Kids 6 7 8 9 10 12 Boys Girls Pink

QEYIHO£16.30199 rev

1y ago

ETPlanet Hand Operated Flying Toy Drone for Kids 360 Hands Free Motion Sensors Mini Drone with Cool LED Lights Easy Indoor Small UFO Toy Flying Ball Drone for 6 7 8 9 10+ Year Old Boys and Girls

ETPlanet£17.64769 rev

2y ago

Flying Spinner Mini Drone Hand Controlled Flying Fidget Spinner Toys Fly Orbi Pro Boomerang Drone For Kids Adult Cool Stuff Gadgets Gifts for Boys Girls Teens 8 9 10+ Year Old Indoor Outdoor (Blue)

PEKOIU£11.29202 rev

2y ago

What buyers say about flying ball

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience32%

“Keeps everyone entertained”

Quality-Overall11%

“Very good product doesn't bump into any obstacles”

Value For Money11%

“Worth it”

Gifting Purpose10%

“Present for grandson who liked this”

Efficiency5%

“Works well”

Advertised Vs Actual Product3%

“It works”

Weight Light3%

“Excellent for school as not too hard or heavy”

Safety Standards2%

“Its also nice that its designed with safety features like stopping when it hits something”

Developmental Needs2%

“Easy to use for younger children”

Size-Overall2%

“Good size ball for 9 year old”

What buyers complain about

Functionality-Overall19%

“Rubbish don't work”

Charging15%

“Charger did not fit”

Durability15%

“durability could be an issue”

Value For Money9%

“Expensive for how cheap it feels”

Quality-Overall6%

“Cheap and nasty for the price”

Battery Life4%

“Terrible, will not turn off, once turned on it just runs until the battery runs out”

Noise Level4%

“Very loud”

Ease Of Use3%

“Hard to use”

Instructions/User Manual/Troubleshooting3%

“practically impossible to control. never actually read the instructions”

Strength2%

“Not sturdy”

Top return reasons

Functionality-Overall33%

Charging17%

Defective Material/Parts9%

Quality-Overall7%

Durability7%

Advertised Vs Actual Product5%

Battery Life2%