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Flip 7

a concentrated shelf (top 5 take 100% of clicks) — Flip 7 doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 58Growth 23Conversion 98Competition 0Returns 98Price range 0Avg price 33Brand share 0Review moat 45Quality gap 14
This niche Category average

Is Flip 7 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flip 7 is a £449K/yr Amazon United Kingdom market (256K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Flip 7: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.1% over the last 90 days and 17.6% of searches end in a purchase.

£449K

revenue / yr

Units sold / yr50K
Search volume / yr-4.1%256K
Conversion rate17.6%
Avg price£9.99

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 27
Top-5 product click share100%
Open market0%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement67%
New entrants (1y)1· 1 succeeded
Avg rating4.8★
Avg reviews1,979

Top Flip 7 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£90K£180K£269K£359K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • USAopoly100%

Flip 7 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume256KCVR17.6%Products3Brands1Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews1,979Avg BSR#3
15K10KSpike '25Holiday '25Spike '26Aug '25Oct '25Dec '25Feb '26Mar '26May '26

Top Flip 7 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • flip 7187K/yr
  • flip 7 card game50K/yr
  • flip718K/yr

What reviews say buyers love and hate about Flip 7

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Fun/Entertainment Experience62%

Great family game

Ease Of Use14%

Easy game

Trivia Games6%

Fun and competitive game

Quality-Overall3%

The cards themselves are of really good quality - smooth, easy to shuffle and good size

Value For Money2%

Good price and arrived in good time

What buyers complain about

55% of reviews
Quality-Overall19%

I will say the quality of these cards are lesser than the original game

Size-Overall19%

Box is rather large to store compared to the size of the contents

Instructions/User Manual/Troubleshooting8%

Like all games the instructions make it sound more complicated than it is

Developmental Needs6%

not suitable for very young family

Durability3%

though not at premium-tier durability

Flip 7 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
31%
2Advertised Vs Actual Product
11%
3Size-Overall
9%
4Quality-Overall
9%
5Product Condition
9%

Common Flip 7 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flip 7 37/100 on Amazon United Kingdom — Skip it. The niche generates £449K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.1% over the last 90 days.
Flip 7 buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Instructions/User Manual/Troubleshooting, the themes mined from the niche's reviews. Its return rate is 0.3%.