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Flip 7

Fail

The top 5 products take 100% of clicks, so Flip 7 is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£449K/yr256K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 27 sellers

Flapen Score

Flip 7 against its category

The dotted line is the Toys & Games average. Past it, Flip 7 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flip 7 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flip 7 256K times last year and spent an estimated £449K. One brand takes every click. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

17.6% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £449K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
17.6%
Market size, estimated
£449Ka year
Peak month
December4.8× the quietest month
Top search term
flip 7187K searches a year

02 · Price

A sale here is worth £9.99.

Listings sell for £9.99 on average, from £7.43 to £12.16. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 12,500 to 15,000 of them. At £9.99 that is £125K to £150K a year per listing.

Average price
£9.99under the $15 to $100 sweet spot
Price range
£7.43–£12.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
12,500–15,000
Revenue per listing a year
£125K–£150K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Games & Accessories. It carries 1,979 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Games & Accessories
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,979per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Flip 7 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£90K£180K£269K£359K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • USAopoly100%

Demand

Flip 7 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Flip 7 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flip 7187K/yr
  • flip 7 card game50K/yr
  • flip718K/yr

Reviews and returns

What reviews say buyers love and hate about Flip 7

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%

I will say the quality of these cards are lesser than the original game

so a little disappointed in the quality

Size-Overall19%

Box is rather large to store compared to the size of the contents

Sounds like a small thing

Instructions/User Manual/Troubleshooting8%

Like all games the instructions make it sound more complicated than it is

The rules feel cumbersome to begin with

Developmental Needs6%

not suitable for very young family

Durability3%

though not at premium-tier durability

Love

Fun/Entertainment Experience62%

Great family game

Fun game

Good fun

Ease Of Use14%

Easy game

Easy to learn

Easy to understand

Trivia Games6%

Fun and competitive game

The best card game ever super simple and fun

Fun card game that is very good for young children as well as for adults

Quality-Overall3%

The cards themselves are of really good quality - smooth, easy to shuffle and good size

good quality cards

Good quality products

Value For Money2%

Good price and arrived in good time

such a great price

Great value for money based on how accessible and easy this game is to pick up and play

Return

0.3% Return rate 23% Fixable by listing

Gifting Purpose31%██▇▃▅▁
Advertised Vs Actual Product11%▁▁▁█▁▆
Size-Overall9%▁█▄▃▁▁

Box is rather large to store compared to the size of the contents

Sounds like a small thing

Quality-Overall9%▁▁▁▁█▅

I will say the quality of these cards are lesser than the original game

so a little disappointed in the quality

Product Condition9%▁▁▇▄▅█

FAQ

Common Flip 7 questions

Answered from the same tracked data.