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Flip 7

Fail

The top 5 products take 100% of clicks, so Flip 7 is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£449K/yr256K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 27 sellers

Flapen Score

Flip 7 against its category

The dotted line is the Toys & Games average. Past it, Flip 7 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flip 7 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flip 7 256K times last year and spent an estimated £449K. One brand takes every click. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £449K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
17.6%
Market size, estimated
£449Ka year
Peak month
December4.8× the quietest month
Top search term
flip 7187K searches a year

02 · Price

A sale here is worth £9.99.

Listings sell for £9.99 on average, from £7.43 to £12.16. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 12,500 to 15,000 of them. At £9.99 that is £125K to £150K a year per listing.

Average price
£9.99under the $15 to $100 sweet spot
Price range
£7.43–£12.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
12,500–15,000
Revenue per listing a year
£125K–£150K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Games & Accessories. It carries 1,979 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Games & Accessories
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,979per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Flip 7 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£90K£180K£269K£359K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

27

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • USAopoly100%

Demand

Flip 7 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Flip 7 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flip 7187K/yr
  • flip 7 card game50K/yr
  • flip718K/yr

Reviews and returns

What reviews say buyers love and hate about Flip 7

We read the reviews and the return reasons for every product selling here.

62%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“I will say the quality of these cards are lesser than the original game”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flip 7 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data