Is fishing game profitable to sell on Amazon United Kingdom?

The niche generates £92K/yr across 38 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the fishing game niche?

28 brands and 53 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in fishing game?

Top complaints mined from reviews: Size-Overall, Magnetic Strength/Adsorption, Quality-Overall. The return rate is 0.9%.

When does demand for fishing game peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the fishing game niche?

Listings span £3.44–£21.55; the average listing price is £12.33 (sweet spot $15–$100). The average incumbent carries 2,089 reviews — the moat a new listing must climb.

fishing game

Worth a look

Shows low returns (0.9%), but a small market ($92K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.33

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,089.05

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.6%

90-day search growth — must beat 0% to launch

Price range

Okay£3.44–£21.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£92K

£92K/yr · 208K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, fishing game is a £92K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

fishing game market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £74K–£99K; units × avg price
Conversion rate: 3.6%
Avg BSR: #122
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 5.9%
Avg brand age: 31 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 rising

Sellers

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

42%

Top 20: 83%

Open market

40%

Vicloon19%
CozyBomB14%
Jaques of London12%
Ruutcasy6%
Goliath5%
FANTESI4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top fishing game search terms

fishing game64K/yr +14.9%3.0% conv.
magnetic fishing game27K/yr +26.0%4.2% conv.
fishing game for kids23K/yr +7.2%3.7% conv.
fishing toy11K/yr +25.4%2.7% conv.
kids fishing game9K/yr +50.4%4.7% conv.
fishing game 2 year old9K/yr -4.8%2.9% conv.
fishing games9K/yr -1.7%0.8% conv.
toddler fishing game6K/yr -6.1%2.4% conv.
fishing toys4K/yr +73.2%3.6% conv.
fish game for kids5K/yr +19.7%2.2% conv.

All search terms

Top fishing game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CozyBomB Magnetic Fishing Toys Game Set for Kids for Bath Time Pool Party with Pole Rod Net Plastic Floating Fish - Toddler Education Teaching Christmas Birthday Gifts

CozyBomB£12.954.4★28,445 rev

Vicloon Fishing Game for Kids Electric Fishing Toys Fish Game Toy with 24 Fish and 5 Fishing Rods Toy Musical Montessori Educational Learning Toys for Boys Girls Children Toddlers 3-7 Years Old

Vicloon£9.774.1★246 rev

Vicloon Wooden Fishing Game 19pcs Magnetic Fishing Game Wooden Montessori Toys with Fish Rod for Kids 3+ Year Old Educational Learning Toys for Kids Beads Threading Game

Vicloon£6.114.4★407 rev

Ruutcasy Magnetic Fishing Toys Kids Fishing Game Set with Rod and Net Outdoor Plastic Floating Fish Bathtime Pool Toy Education Teaching Christmas Birthday Gifts(40 PCS)

Ruutcasy£9.154.2★96 rev

Jaques of London Magnetic Fishing Game | Educational Toy for Toddlers Age 35 | Wooden Catch & Count Game for Boys & Girls

Jaques of London£14.994.6★2,971 rev

Newest

by launch date

GSrenyu Wooden Fishing Game 19pcs Magnetic Fishing Game for Kids Wooden Montessori Toys with Fish Rod Ocean Animal Games for Toddles Boy Girl Birthday Party Christmas

GSrenyu£5.6234 rev

today

VEEVIFUN Fishing Game for Kids Rotating Fishing Games Toys for 3 4 5 6 Year Old Girls Boys Educational Sound Fishing Toys Birthday Gift for 5 6 7 8 Year Old Boy Girl Toddler

VEEVIFUN£20.058 rev

1mo ago

Board Games Kids & Adults 2 Player Family Party Fishing Kids Games To Catch The Longest Fun Educational Math Toys For 3 4 5 Year Olds Gifts for Boys Girls

PULASIDO£8.2728 rev

3mo ago

WOANZZ Magnetic Fishing Game for Kids Ages 3-5 5-7 Fish Toy Board Games for Kids 3 4 5 6 7 8 Years Old 70 Pcs Fishing Educational Toys Fish Catch Game Birthday Gifts for Boys Girls Blue

WOANZZ£17.443 rev

4mo ago

BLmukce Magnetic Fishing Pool Toys Game for Kids Toddlers Ages 3-5 4-8 with Fishing Rod & Net Plastic Floating Fish - Bath Time Water Play Outdoor Educational Learning Birthday Gifts (45PCS)

BLmukce£12.2018 rev

8mo ago

What buyers say about fishing game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience31%

“Brilliant fun”

Quality-Overall15%

“Great quality toy set”

Value For Money6%

“Worth the money”

Gifting Purpose5%

“Gift”

Magnetic Strength/Adsorption5%

“Magnet is good and strong”

Color4%

“The colours are bright”

Educational-Overall4%

“Fun and educational”

Ease Of Use4%

“Easy to use”

Fine Motor Skill3%

“will help their fine motor skills”

Advertised Vs Actual Product2%

“This one lives up to my expectations”

What buyers complain about

Size-Overall13%

“The box that this comes in is very small”

Magnetic Strength/Adsorption8%

“the magnets arent as strong as I expected”

Quality-Overall8%

“the overall quality is fairly basic”

Durability5%

“Broke within first day”

Value For Money5%

“Its all very cheap for the price”

Strength5%

“Little bit fragile”

Ease Of Use2%

“Difficult to pick up even as an adult”

Strap/String Quality2%

“because there twins the strings kept going together”

Advertised Vs Actual Product2%

“Misleading”

Material Quality2%

“Quality-wise, its mostly lightweight plastic, so it doesnt feel super premium,”

Top return reasons

Size-Overall18%

Quality-Overall17%

Defective Material/Parts10%

Magnetic Strength/Adsorption9%

Functionality-Overall7%

Durability6%

Gifting Purpose6%

Material Quality3%

Strength3%

Advertised Vs Actual Product3%

Common questions

Is fishing game profitable to sell on Amazon United Kingdom?: The niche generates £92K/yr across 38 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the fishing game niche?: 28 brands and 53 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in fishing game?: Top complaints mined from reviews: Size-Overall, Magnetic Strength/Adsorption, Quality-Overall. The return rate is 0.9%.
When does demand for fishing game peak?: Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the fishing game niche?: Listings span £3.44–£21.55; the average listing price is £12.33 (sweet spot $15–$100). The average incumbent carries 2,089 reviews — the moat a new listing must climb.