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Fishing Game

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $92K a year here, so Fishing Game is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£92K/yr208K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
42%top-5 click share · 28 brands · 53 sellers

Flapen Score

Fishing Game against its category

The dotted line is the Toys & Games average. Past it, Fishing Game is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishing Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fishing Game 208K times last year and spent an estimated £92K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
3.6%
Market size, estimated
£92Ka year
Peak month
December3.6× the quietest month
Top search term
fishing game64K searches a year

02 · Price

A sale here is worth £12.33.

Listings sell for £12.33 on average, from £3.44 to £21.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.33 that is £3K to £6K a year per listing.

Average price
£12.33under the $15 to $100 sweet spot
Price range
£3.44–£21.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #122 within Baby & Toddler Toys. It carries 2,089 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#122in Baby & Toddler Toys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,089per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fishing Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

53

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

42%

Top 20: 83%

Open market

40%

  • Vicloon19%
  • CozyBomB14%
  • Jaques of London12%
  • Ruutcasy6%
  • Goliath5%
  • FANTESI4%

Demand

Fishing Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Fishing Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fishing game64K/yr
  • magnetic fishing game27K/yr
  • fishing game for kids23K/yr
  • fishing toy11K/yr
  • kids fishing game9K/yr
  • fishing game 2 year old9K/yr
  • fishing games9K/yr
  • toddler fishing game6K/yr
  • fishing toys4K/yr
  • fish game for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Fishing Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.09

The box that this comes in is very small

Very small

Some of the fish are quite small

Magnetic Strength/Adsorption8%−0.11

the magnets arent as strong as I expected

Lost the magnet from the hook on the first day

magnets not great

Quality-Overall8%+0.10

the overall quality is fairly basic

Bad Quality

Cheap rubbish

Durability5%−0.04

Broke within first day

Fishing rods already broke

one of the rods broke instantly on first use

Value For Money5%

Its all very cheap for the price

not worth what it cost

Not cheap

Love

Fun/Entertainment Experience31%+2.85

Brilliant fun

A Fun Little Game

Fun game

Quality-Overall15%+0.10

Great quality toy set

Good quality toy

Fantastic quality

Value For Money6%

Worth the money

Excellent value

Good price

Gifting Purpose5%+0.51

Gift

Good gift

Perfect for gifting

Magnetic Strength/Adsorption5%−0.11

Magnet is good and strong

The magnet strength is super strong

The magnetic rods work perfectly

Return

0.9% Return rate 25% Fixable by listing

Size-Overall18%▁▇▅█▆█

The box that this comes in is very small

Very small

Some of the fish are quite small

Quality-Overall17%█▃▃█▆▇

the overall quality is fairly basic

Bad Quality

Cheap rubbish

Defective Material/Parts10%█▃▃▃▇▇
Magnetic Strength/Adsorption9%█▆▃▂▄▆

the magnets arent as strong as I expected

Lost the magnet from the hook on the first day

magnets not great

Functionality-Overall7%▃▃█▆▄▂

FAQ

Common Fishing Game questions

Answered from the same tracked data.