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Fishing Game

Fishing Game shows low returns (0.9%), but a small market ($92K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 23Growth 43Conversion 45Competition 71Returns 95Price range 36Avg price 53Brand share 79Review moat 44Quality gap 58
This niche Category average

Is Fishing Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fishing Game is a £92K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Fishing Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +14.6% over the last 90 days and 3.6% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr8K
Search volume / yr+14.6%208K
Conversion rate3.6%
Avg price£12.33

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers28 · 53
Top-5 product click share42%
Open market44%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement95%
New entrants (1y)13· 0 succeeded
Avg rating4.4★
Avg reviews2,089

Top Fishing Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

53

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

42%

Top 20: 83%

Open market

40%

  • Vicloon19%
  • CozyBomB14%
  • Jaques of London12%
  • Ruutcasy6%
  • Goliath5%
  • FANTESI4%

Fishing Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume208KCVR3.6%Products38Brands28Top 5 Brands56%OOS Rate5.9%Rating4.4★Reviews2,089Avg BSR#122
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Top Fishing Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fishing game64K/yr
  • magnetic fishing game27K/yr
  • fishing game for kids23K/yr
  • fishing toy11K/yr
  • kids fishing game9K/yr
  • fishing game 2 year old9K/yr
  • fishing games9K/yr
  • toddler fishing game6K/yr
  • fishing toys4K/yr
  • fish game for kids5K/yr

What reviews say buyers love and hate about Fishing Game

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Fun/Entertainment Experience31%

Brilliant fun

Quality-Overall15%

Great quality toy set

Value For Money6%

Worth the money

Gifting Purpose5%

Gift

Magnetic Strength/Adsorption5%

Magnet is good and strong

What buyers complain about

53% of reviews
Size-Overall13%

The box that this comes in is very small

Magnetic Strength/Adsorption8%

the magnets arent as strong as I expected

Quality-Overall8%

the overall quality is fairly basic

Durability5%

Broke within first day

Value For Money5%

Its all very cheap for the price

Fishing Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
18%
2Quality-Overall
17%
3Defective Material/Parts
10%
4Magnetic Strength/Adsorption
9%
5Functionality-Overall
7%

Common Fishing Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fishing Game 55/100 on Amazon United Kingdom — Worth a look. The niche generates £92K/yr across 38 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved +14.6% over the last 90 days.
Search demand for Fishing Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.6× the quietest.