Fisher Price Little People

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

1.5%

Market size, estimated

£287Ka year

Peak month

November4.3× the quietest month

Top search term

little people320K searches a year

Listings sell for £18.64 on average, from £8.98 to £51.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £18.64 that is £5K to £9K a year per listing.

Average price

£18.64inside the $15 to $100 sweet spot

Price range

£8.98–£51.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£5K–£9K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

38% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #552 within Baby & Toddler Toys. It carries 1,015 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

95%

Out of stock, average day

7.0%

Average rank

#552in Baby & Toddler Toys

Average rating

4.72 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,015per listing

Listings tracked

37

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months