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Fireman Costume

Fail

Demand is soft, at -36.6% this quarter, so Fireman Costume is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£44K/yr163K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
48%top-5 click share · 18 brands · 28 sellers

Flapen Score

Fireman Costume against its category

The dotted line is the Toys & Games average. Past it, Fireman Costume is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireman Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fireman Costume 163K times last year and spent an estimated £44K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
1.8%
Market size, estimated
£44Ka year
Peak month
October4.7× the quietest month
Top search term
fireman costume53K searches a year

02 · Price

A sale here is worth £15.40.

Listings sell for £15.40 on average, from £6.85 to £31.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.40 that is £2K to £4K a year per listing.

Average price
£15.40inside the $15 to $100 sweet spot
Price range
£6.85–£31.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,075 within Fancy Dress. It carries 640 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#1,075in Fancy Dress
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
640per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Fireman Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

28

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

26%

  • AYBUY33%
  • LOYO13%
  • Lesheng space10%
  • deAO8%
  • Crittygo5%
  • Cheerful Children Toys5%

Demand

Fireman Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Fireman Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireman costume53K/yr
  • fireman21K/yr
  • firefighter costume kids16K/yr
  • fire fighter costumes kids14K/yr
  • kids fireman costume13K/yr
  • firefighter costume14K/yr
  • kids fireman outfit7K/yr
  • fire man costume kids6K/yr
  • fireman costume 2-3 years7K/yr
  • fireman outfit5K/yr

Reviews and returns

What reviews say buyers love and hate about Fireman Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.92

poor quality

Quality poor

They are not of good quality at all

Size-Overall9%+1.95

comes slightly big

which is a little bit weird fitting

Strength9%−0.05

very flimsy

soft hat is a bit flimsy

flimsy toys

Thickness8%−0.08

super thin

thin was not happy with it at all

Material Quality8%−0.04

cheap material hence only a 4 star

Bit plasticy -

Love

Quality-Overall29%+0.92

The costumes are well made

Very well made

Good quality

Size-Overall18%+1.95

Perfect sizing

The size was just perfect for my toddler

True to size

Fun/Entertainment Experience15%+0.78

The accessories are fun

Fun

great for imaginative play

Value For Money10%−0.01

Good value

Worth the money

Great price and he absolutely loved it

Gifting Purpose3%+0.40

The perfect gift

Return

1.7% Return rate 70% Fixable by listing

Size-Overall63%▅▅▆█▇▆

comes slightly big

which is a little bit weird fitting

Quality-Overall9%▁▆█▁▇█

poor quality

Quality poor

They are not of good quality at all

Material Quality7%▁█▆▆▅▄

cheap material hence only a 4 star

Bit plasticy -

Defective Material/Parts5%▁█▄▃▄▇
Advertised Vs Actual Product4%█▂▁▁▄▂

FAQ

Common Fireman Costume questions

Answered from the same tracked data.