Is fireman costume profitable to sell on Amazon United Kingdom?

The niche generates £44K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (44/100).

How competitive is the fireman costume niche?

18 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in fireman costume?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 1.7%.

When does demand for fireman costume peak?

Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the fireman costume niche?

Listings span £6.85–£31.95; the average listing price is £15.40 (sweet spot $15–$100). The average incumbent carries 640 reviews — the moat a new listing must climb.

fireman costume

Skip it

Soft demand (-36.6% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great£15.40

avg listing price — sweet spot $15–$100

Review moat

Good639.79

avg incumbent reviews — the moat a new listing must climb

Price range

Good£6.85–£31.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£44K

£44K/yr · 163K searches

Growth

Bad-36.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, fireman costume is a £44K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

fireman costume market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £46K–£62K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,075
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 12.2%
Avg brand age: 49 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

26%

AYBUY33%
LOYO13%
Lesheng space10%
deAO8%
Crittygo5%
Cheerful Children Toys5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top fireman costume search terms

fireman costume53K/yr -45.1%2.3% conv.
fireman21K/yr +19.4%0.0% conv.
firefighter costume kids16K/yr -38.2%1.5% conv.
fire fighter costumes kids14K/yr -37.6%1.8% conv.
kids fireman costume13K/yr -48.4%2.5% conv.
firefighter costume14K/yr -34.9%0.9% conv.
kids fireman outfit7K/yr -14.7%1.5% conv.
fire man costume kids6K/yr -34.5%1.9% conv.
fireman costume 2-3 years7K/yr -49.4%2.1% conv.
fireman outfit5K/yr -11.6%1.9% conv.

All search terms

Top fireman costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AYBUY Kids Fireman Costume Kids Firefighter Costume and Accessories Children Role Play Halloween Costumes Dress Up Firefighter Outfit for Boys and Girls Halloween Cosplay Fancy Dress 120cm

AYBUY£9.874.4★568 rev

LOYO Fireman Costume Kids Firefighter Toys Role Play Set for Boys Aged 3-6

LOYO£14.444.6★604 rev

AYBUY Kids Fireman Costume Kids Firefighter Costume and Accessories Children Role Play Halloween Costumes Dress Up Firefighter Outfit for Boys and Girls Halloween Cosplay Fancy Dress 100cm

AYBUY£10.664.4★568 rev

Lesheng space 13 piece Fireman Costume for Boys and Girls Fancy Dress for Kids & Toddlers Firefighter Dress-Up Toy Set Fire Chief Pretend Role Play for Kids Age 3 to 7

Lesheng space£15.854.6★589 rev

deAO Kids Fireman Costume Set with 13 Firefighter Toy Accessories Firefighter Role Play Dress Up Outfit for Boys & Girls 3+ Years Halloween Fancy Dress & Pretend Play Toys for Toddlers

deAO£21.134.6★2,440 rev

Newest

by launch date

WenYa Kids Firefighter Costume Set with Hat & Toy Accessories

WenYa£8.609 rev

3mo ago

AYBUY Kids Fireman Costume Kids Firefighter Costume with Hat Children Role Play Halloween Costumes Dress Up Firefighter Outfit for Boys and Girls Halloween Cosplay Fancy Dress 110

AYBUY£6.859 rev

4mo ago

WIKITOT 3 in 1 Kids Role Play Costumes 13 Pieces Fancy Dress up Set for Boys Age 3-7 Birthday Halloween Costumes for Kids & Toddlers

WIKITOT£25.8814 rev

5mo ago

Crittygo Kids Fireman Costume Firefighter Role Play Dress Up Set with Accessories Firefighter Outfits for Boys and Girls Halloween Cosplay Fireman Fancy Dress

Crittygo£10.6410 rev

10mo ago

Crittygo Kids Fireman Costume Firefighter Role Play Dress Up Set with Accessories Firefighter Outfits for Boys and Girls Halloween Cosplay Fireman Fancy Dress

Crittygo£10.6610 rev

10mo ago

What buyers say about fireman costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“The costumes are well made”

Size-Overall18%

“Perfect sizing”

Fun/Entertainment Experience15%

“The accessories are fun”

Value For Money10%

“Good value”

Gifting Purpose3%

“The perfect gift”

Advertised Vs Actual Product3%

“much better than expected”

Durability2%

“it's not fallen apart do so it's relatively durable”

Add-Ons/Attachments2%

“the accessories are good”

Creativity1%

“great for imaginative play”

Material Quality1%

“The material feels durable enough for dress up play”

What buyers complain about

Quality-Overall13%

“poor quality”

Size-Overall9%

“comes slightly big”

Strength9%

“very flimsy”

Thickness8%

“super thin”

Material Quality8%

“cheap material hence only a 4 star”

Durability8%

“ended up breaking”

Noise Level3%

“The whistle has been 'lost' as it is very loud”

Upholstery/Fabric Quality3%

“A bit cheap fabric”

Design-Overall3%

“the hat was disappointing, very floppy and more of an American design”

Strap/String Quality2%

“The head straps are far too small”

Top return reasons

Size-Overall63%

Quality-Overall9%

Material Quality7%

Defective Material/Parts5%

Advertised Vs Actual Product4%

Stitch/Finish/Polish3%

Zipper Quality2%

Durability1%

Functionality-Overall1%

Strap/String Quality1%

Common questions

Is fireman costume profitable to sell on Amazon United Kingdom?: The niche generates £44K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (44/100).
How competitive is the fireman costume niche?: 18 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in fireman costume?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 1.7%.
When does demand for fireman costume peak?: Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the fireman costume niche?: Listings span £6.85–£31.95; the average listing price is £15.40 (sweet spot $15–$100). The average incumbent carries 640 reviews — the moat a new listing must climb.