Fire Engine Toys

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

3.0%

Market size, estimated

£88Ka year

Peak month

December3.8× the quietest month

Top search term

fire engine toys44K searches a year

Listings sell for £15.12 on average, from £5.09 to £33.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.12 that is £2K to £4K a year per listing.

Average price

£15.12inside the $15 to $100 sweet spot

Price range

£5.09–£33.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #116 within Play Vehicles. It carries 812 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#116in Play Vehicles

Average rating

4.16 starsAmazon United Kingdom average 4.36 stars

Average reviews

812per listing

Listings tracked

28

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months