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Fingerlings

Fail

The top 5 brands take 100% of clicks, so Fingerlings is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£34K/yr102K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
67%top-5 click share · 4 brands · 95 sellers

Flapen Score

Fingerlings against its category

The dotted line is the Toys & Games average. Past it, Fingerlings is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fingerlings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fingerlings 102K times last year and spent an estimated £34K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
2.1%
Market size, estimated
£34Ka year
Top search term
fingerlings43K searches a year

02 · Price

A sale here is worth £15.68.

Listings sell for £15.68 on average, from £7.44 to £21.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.68 that is £2K to £4K a year per listing.

Average price
£15.68inside the $15 to $100 sweet spot
Price range
£7.44–£21.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #256 within Electronic Toys. It carries 768 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
86%
Out of stock, average day
4.5%
Average rank
#256in Electronic Toys
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
768per listing
Listings tracked
14

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fingerlings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

95

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Fingerlings87%
  • Lansay7%
  • WowWee4%
  • Little Live Pets2%

Demand

Fingerlings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.6× · 8 of 12 months tracked

Search terms

Top Fingerlings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fingerlings43K/yr
  • fingerlings monkey22K/yr
  • fingerling16K/yr
  • monkey fingerling3K/yr
  • fingerlings sugar glider18K/yr

Reviews and returns

What reviews say buyers love and hate about Fingerlings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.11

Tail fell off after 3 days

same day just constant tears

Noise Level13%−0.11

It makes noises when you throw and catch it, when you feed it and give it the dummy, it also makes a kissy noise when you put your face up to it

Toy is supposed to make 70 noises only makes a few which cant understand

Quality-Overall11%+0.89

Poor Quality

Poor quality

Brightness/Shine/Glow11%−0.05

Heart stopped glowing after a couple of weeks

Adhesion/Stickiness6%+0.27

why was there pure glue on the package

Love

Fun/Entertainment Experience37%+3.22

Lovely toy

Amazing and so fun

Lovely interactive toy

Quality-Overall18%+0.89

Good quality

Very cute and high quality

Good quality granddaughters absolutely love them value for money

Size-Overall11%−0.05

They did fit the fingers

Small size means it goes everywhere

Noise Level7%−0.11

Very quiet

Value For Money7%+0.25

great value for money

Return

1.1% Return rate 3% Fixable by listing

Functionality-Overall46%▄▇▅▇▆█
Defective Material/Parts17%▃▂▅█▆▁
Durability8%▁█▁▁▁▇

Tail fell off after 3 days

same day just constant tears

Battery Life5%▁▄█▅▁▁
Battery Inclusion4%▁▄█▁▁▁

FAQ

Common Fingerlings questions

Answered from the same tracked data.