Fingerlings
FailThe top 5 brands take 100% of clicks, so Fingerlings is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £34K/yr102K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 67%top-5 click share · 4 brands · 95 sellers
Flapen Score
Fingerlings against its category
The dotted line is the Toys & Games average. Past it, Fingerlings is stronger. Inside it, weaker.
Market
The Fingerlings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fingerlings 102K times last year and spent an estimated £34K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £34Ka year
- Top search term
- fingerlings43K searches a year
02 · Price
A sale here is worth £15.68.
Listings sell for £15.68 on average, from £7.44 to £21.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.68 that is £2K to £4K a year per listing.
- Average price
- £15.68inside the $15 to $100 sweet spot
- Price range
- £7.44–£21.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #256 within Electronic Toys. It carries 768 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 86%
- Out of stock, average day
- 4.5%
- Average rank
- #256in Electronic Toys
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 768per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Fingerlings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fingerlings Snuggle Tails - Interactive Purple Monkey (Coco) with fluffy tail mini bestie (Chloe) brush and stickers
- Price
- £12.45
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 11mo ago

Fingerlings Snuggle Tails - Interactive Pink Unicorn (Evie) with fluffy tail mini bestie (Isla) brush and stickers
- Price
- £10.59
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 11mo ago

Fingerlings Age 5+ 2023 NEW Interactive Baby Monkey Reacts to Touch 70+ Sounds & Reactions Ava (Teal)
- Price
- £21.96
- Rating
- 4.4/5
- Reviews
- 1,378
- Age
- 2y ago

Fingerlings Sweet Tweets Interactive Bird: Lionel Record & Play Secret Messages 40+ Sounds & Reactions Blue
- Price
- £8.63
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 2y ago

Fingerlings Age 5+ 2023 NEW Interactive Baby Monkey Reacts to Touch 70+ Sounds & Reactions Leo (Blue)
- Price
- £21.03
- Rating
- 4.4/5
- Reviews
- 1,444
- Age
- 3y ago
Trending
90-day click momentum
FINGERLINGS Magic Moods Mica Hanging Mica on Your Finger Her Heart Lights Up According to Your Mood Communicates with 70 Sounds and Reactions Batteries Included Interactive Toy Age 5+
- Price
- £18.23
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago

Little Live Pets Baby Monkey Minis Luna Lemon. Interactive Pet Toy. 20+ Sounds & Reactions. Soft Pink Fur. 7.4 Tall. Feed Nurture. React. Grippy Hands & Feet. Collect All 3
- Price
- £14.39
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 8mo ago

Fingerlings Magic Moods Norah - Romy Hook on Your Finger - His Heart Shines Depending on Your Mood - Communicates with 70 Tones and Reactions - Batteries Included - Interactive Toy - From 5 Years
- Price
- £18.69
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago

Fingerlings Age 5+ 2023 NEW Interactive Baby Monkey Reacts to Touch 70+ Sounds & Reactions Ava (Teal)
- Price
- £21.96
- Rating
- 4.4/5
- Reviews
- 1,378
- Age
- 2y ago

Fingerlings Snuggle Tails - Interactive Purple Monkey (Coco) with fluffy tail mini bestie (Chloe) brush and stickers
- Price
- £12.45
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 11mo ago
Newest
by launch date
Little Live Pets Baby Monkey Minis Luna Lemon. Interactive Pet Toy. 20+ Sounds & Reactions. Soft Pink Fur. 7.4 Tall. Feed Nurture. React. Grippy Hands & Feet. Collect All 3
- Price
- £14.39
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 8mo ago

Fingerlings Snuggle Tails - Interactive Purple Monkey (Coco) with fluffy tail mini bestie (Chloe) brush and stickers
- Price
- £12.45
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 11mo ago

Fingerlings Snuggle Tails - Interactive Pink Unicorn (Evie) with fluffy tail mini bestie (Isla) brush and stickers
- Price
- £10.59
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 11mo ago

Fingerlings Magic Moods Norah - Romy Hook on Your Finger - His Heart Shines Depending on Your Mood - Communicates with 70 Tones and Reactions - Batteries Included - Interactive Toy - From 5 Years
- Price
- £18.69
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago

FINGERLINGS Magic Moods Mica Hanging Mica on Your Finger Her Heart Lights Up According to Your Mood Communicates with 70 Sounds and Reactions Batteries Included Interactive Toy Age 5+
- Price
- £18.23
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
95
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Fingerlings87%
- Lansay7%
- WowWee4%
- Little Live Pets2%
Demand
Fingerlings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.6× · 8 of 12 months tracked
Search terms
Top Fingerlings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fingerlings43K/yr
- fingerlings monkey22K/yr
- fingerling16K/yr
- monkey fingerling3K/yr
- fingerlings sugar glider18K/yr
Reviews and returns
What reviews say buyers love and hate about Fingerlings
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tail fell off after 3 days
same day just constant tears
It makes noises when you throw and catch it, when you feed it and give it the dummy, it also makes a kissy noise when you put your face up to it
Toy is supposed to make 70 noises only makes a few which cant understand
Poor Quality
Poor quality
Heart stopped glowing after a couple of weeks
why was there pure glue on the package
Love
Lovely toy
Amazing and so fun
Lovely interactive toy
Good quality
Very cute and high quality
Good quality granddaughters absolutely love them value for money
They did fit the fingers
Small size means it goes everywhere
Very quiet
great value for money
Return
1.1% Return rate 3% Fixable by listing
Tail fell off after 3 days
same day just constant tears
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fingerlings questions
Answered from the same tracked data.









