Finger Paints
FailDemand is soft, at -33.7% this quarter, so Finger Paints is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £47K/yr55K searches / yr
- 90-day growth
- -33.7%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 56 sellers
Flapen Score
Finger Paints against its category
The dotted line is the Toys & Games average. Past it, Finger Paints is stronger. Inside it, weaker.
Market
The Finger Paints market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Finger Paints 55K times last year and spent an estimated £47K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -33.7%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £47Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- finger paints16K searches a year
02 · Price
A sale here is worth £11.39.
Listings sell for £11.39 on average, from £3.28 to £24.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.39 that is £1K to £3K a year per listing.
- Average price
- £11.39under the $15 to $100 sweet spot
- Price range
- £3.28–£24.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #92 within Arts & Crafts. It carries 4,507 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #92in Arts & Crafts
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,507per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Finger Paints products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 40,335
- Age
- 15y ago

KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago

ABEIER Finger Paint for Toddlers Non-Toxic 12 Vibrant Colors (1.21fl oz) Baby Safe Paint for Hand and Feet Mess Free Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 3y ago

BLOT Finger Paint Set 10 Colors 36ml Non-Toxic for Kids Toddlers
- Price
- £10.66
- Rating
- 4.6/5
- Reviews
- 781
- Age
- 4y ago

Galt 6 Finger Paints Washable Finger Paints For Toddlers Ages 2 Years +
- Price
- £6.11
- Rating
- 4.0/5
- Reviews
- 1,151
- Age
- 22y ago
Trending
90-day click momentum
KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 9mo ago

KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago

BLOT Finger Paint Set 12 Colors 36ml Non-Toxic for Kids Toddlers
- Price
- £10.61
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 8mo ago

Shuttle Art Washable Paints for Kids | 37 Pack Finger Paint Set with 10 Colours 60ml/Bottle Toddler Painting Set with Brushes Smock & Accessories | Non-Toxic Kids Paint for Early Education
- Price
- £19.06
- Rating
- 4.6/5
- Reviews
- 3,273
- Age
- 6y ago

TOGOU2S Finger Paints for Kids 12 Colours Washable Paint Set Baby Safe Non Toxic Toddler Paint 12 x 36ml Finger Painting Kit for Children Preschool Art Handprint and Footprint Crafts
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago
Newest
by launch date
BLOT Finger Paint Set 12 Colors 36ml Non-Toxic for Kids Toddlers
- Price
- £10.61
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 8mo ago

KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
- Price
- £7.12
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 9mo ago

KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 9mo ago

TOGOU2S Finger Paints for Kids 12 Colours Washable Paint Set Baby Safe Non Toxic Toddler Paint 12 x 36ml Finger Painting Kit for Children Preschool Art Handprint and Footprint Crafts
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago

Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 856
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
56
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
26%
- CRAYOLA32%
- BLOT12%
- KINSPORY11%
- ABEIER7%
- Galt7%
- SES Creative6%
Demand
Finger Paints search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Finger Paints search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- finger paints16K/yr
- finger paint9K/yr
- finger paints for 1 year old9K/yr
- finger paints for 2 year old8K/yr
- finger painting5K/yr
- edible paint for babies3K/yr
- baby paints 12 months non toxic3K/yr
Reviews and returns
What reviews say buyers love and hate about Finger Paints
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its actually brown you get in the pack not black
Missing colour
whereas offering a different colour may have been better
The tubes are small
Small
Small bottles
Not washable
It was a mess
Very messy
Cheap
I can't believe this is Crayola quality
Not good quality
The listing states that these have a satin finish but I found this not to be accurate
These are advertised as washable finger paints, but they absolutely are not
Washable? Advertised as washable paint but this wasnt the case.
Love
Bright colours
Vibrant colours
Colours are beautiful
Easy to clean up
Easy to Clean
Easy to wash off
Paints are lovely
Really good paint
Great pots of paint
Great value
Great price
Worth the money
Great quality, vibrant and easy to wash off
Good Quality
Good quality and are actually washable
Return
0.3% Return rate 52% Fixable by listing
The paint was a little gloopy
some of the paint wouldnt come off our hands even after repeated washing
The paint did not come out of clothing even after washing at 95°C
The tubes are small
Small
Small bottles
its actually brown you get in the pack not black
Missing colour
whereas offering a different colour may have been better
The listing states that these have a satin finish but I found this not to be accurate
These are advertised as washable finger paints, but they absolutely are not
Washable? Advertised as washable paint but this wasnt the case.
Cheap
I can't believe this is Crayola quality
Not good quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Finger Paints questions
Answered from the same tracked data.









