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Finger Paints

Fail

Demand is soft, at -33.7% this quarter, so Finger Paints is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£47K/yr55K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
52%top-5 click share · 13 brands · 56 sellers

Flapen Score

Finger Paints against its category

The dotted line is the Toys & Games average. Past it, Finger Paints is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Finger Paints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Finger Paints 55K times last year and spent an estimated £47K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
7.5%
Market size, estimated
£47Ka year
Peak month
December4.0× the quietest month
Top search term
finger paints16K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £3.28 to £24.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.39 that is £1K to £3K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£3.28–£24.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #92 within Arts & Crafts. It carries 4,507 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#92in Arts & Crafts
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,507per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Finger Paints products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

56

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 100%

Open market

26%

  • CRAYOLA32%
  • BLOT12%
  • KINSPORY11%
  • ABEIER7%
  • Galt7%
  • SES Creative6%

Demand

Finger Paints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Finger Paints search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • finger paints16K/yr
  • finger paint9K/yr
  • finger paints for 1 year old9K/yr
  • finger paints for 2 year old8K/yr
  • finger painting5K/yr
  • edible paint for babies3K/yr
  • baby paints 12 months non toxic3K/yr

Reviews and returns

What reviews say buyers love and hate about Finger Paints

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
16%of negative reviews mention “Color”
0.3%of orders come back
“its actually brown you get in the pack not black”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Finger Paints questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data