How competitive is the Finger Paints niche on Amazon United Kingdom?

13 brands and 56 sellers compete in Finger Paints on Amazon United Kingdom. The top 5 Finger Paints products take 52% of clicks and its top 5 brands hold 69% of demand.

What do buyers complain about in Finger Paints?

Finger Paints buyers on Amazon United Kingdom complain most about Color, Size-Overall, Ease Of Cleaning, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Finger Paints niche?

Finger Paints sells for £11.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.28–£24.69. The average incumbent carries 4,507 reviews — the moat a new listing must climb.

Finger Paints

soft demand (-33.7% this quarter) — Finger Paints doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Finger Paints profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Finger Paints is a £47K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Finger Paints: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.7% over the last 90 days and 7.5% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr4K

Search volume / yr-33.7%55K

Conversion rate7.5%

Avg price£11.39

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers13 · 56

Top-5 product click share52%

Open market31%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Finger Paints products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count

Price: £3.28
Rating: 4.7/5
Reviews: 40,335
Age: 15y ago

KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls

Price: £7.12
Rating: 4.6/5
Reviews: 181
Age: 9mo ago

ABEIER Finger Paint for Toddlers Non-Toxic 12 Vibrant Colors (1.21fl oz) Baby Safe Paint for Hand and Feet Mess Free Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+

Price: £11.22
Rating: 4.5/5
Reviews: 595
Age: 3y ago

BLOT Finger Paint Set 10 Colors 36ml Non-Toxic for Kids Toddlers

Price: £10.66
Rating: 4.6/5
Reviews: 781
Age: 4y ago

Galt 6 Finger Paints Washable Finger Paints For Toddlers Ages 2 Years +

Price: £6.11
Rating: 4.0/5
Reviews: 1,151
Age: 22y ago

Newest

by launch date

BLOT Finger Paint Set 12 Colors 36ml Non-Toxic for Kids Toddlers

Price: £10.61
Rating: 4.1/5
Reviews: 45
Age: 8mo ago

KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls

Price: £7.12
Rating: 4.6/5
Reviews: 181
Age: 9mo ago

KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls

Price: £9.46
Rating: 4.5/5
Reviews: 22
Age: 9mo ago

TOGOU2S Finger Paints for Kids 12 Colours Washable Paint Set Baby Safe Non Toxic Toddler Paint 12 x 36ml Finger Painting Kit for Children Preschool Art Handprint and Footprint Crafts

Price: £10.69
Rating: 4.2/5
Reviews: 39
Age: 10mo ago

Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts

Price: £12.19
Rating: 4.6/5
Reviews: 856
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

26%

CRAYOLA32%
BLOT12%
KINSPORY11%
ABEIER7%
Galt7%
SES Creative6%

Finger Paints demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR7.5%Products19Brands13Top 5 Brands69%OOS Rate2.6%Rating4.5★Reviews4,507Avg BSR#92

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Finger Paints search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

finger paints16K/yr -19.1%8.1% conv.
finger paint9K/yr -27.4%7.6% conv.
finger paints for 1 year old9K/yr -46.7%7.8% conv.
finger paints for 2 year old8K/yr -47.7%6.7% conv.
finger painting5K/yr -18.7%1.6% conv.
edible paint for babies3K/yr -22.4%1.4% conv.
baby paints 12 months non toxic3K/yr -74.2%3.8% conv.

What reviews say buyers love and hate about Finger Paints

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Color24%

“Bright colours”

Ease Of Cleaning13%

“Easy to clean up”

Paint Quality12%

“Paints are lovely”

Value For Money11%

“Great value”

Quality-Overall8%

“Great quality, vibrant and easy to wash off”

What buyers complain about

69% of reviews

Color16%

“its actually brown you get in the pack not black”

Size-Overall15%

“The tubes are small”

Ease Of Cleaning13%

“Not washable”

Quality-Overall7%

“Cheap”

Advertised Vs Actual Product6%

“The listing states that these have a satin finish but I found this not to be accurate”

Finger Paints return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality

21%

2Size-Overall

20%

3Color

16%

4Advertised Vs Actual Product

12%

5Quality-Overall

Common Finger Paints questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Finger Paints 45/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -33.7% over the last 90 days.