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Finger Paints

Fail

Demand is soft, at -33.7% this quarter, so Finger Paints is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£47K/yr55K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
52%top-5 click share · 13 brands · 56 sellers

Flapen Score

Finger Paints against its category

The dotted line is the Toys & Games average. Past it, Finger Paints is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Finger Paints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Finger Paints 55K times last year and spent an estimated £47K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
7.5%
Market size, estimated
£47Ka year
Peak month
December4.0× the quietest month
Top search term
finger paints16K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £3.28 to £24.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.39 that is £1K to £3K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£3.28–£24.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #92 within Arts & Crafts. It carries 4,507 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#92in Arts & Crafts
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,507per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Finger Paints products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

56

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

26%

  • CRAYOLA32%
  • BLOT12%
  • KINSPORY11%
  • ABEIER7%
  • Galt7%
  • SES Creative6%

Demand

Finger Paints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Finger Paints search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • finger paints16K/yr
  • finger paint9K/yr
  • finger paints for 1 year old9K/yr
  • finger paints for 2 year old8K/yr
  • finger painting5K/yr
  • edible paint for babies3K/yr
  • baby paints 12 months non toxic3K/yr

Reviews and returns

What reviews say buyers love and hate about Finger Paints

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color16%−0.03

its actually brown you get in the pack not black

Missing colour

whereas offering a different colour may have been better

Size-Overall15%−0.03

The tubes are small

Small

Small bottles

Ease Of Cleaning13%−0.03

Not washable

It was a mess

Very messy

Quality-Overall7%−0.06

Cheap

I can't believe this is Crayola quality

Not good quality

Advertised Vs Actual Product6%−0.03

The listing states that these have a satin finish but I found this not to be accurate

These are advertised as washable finger paints, but they absolutely are not

Washable? Advertised as washable paint but this wasnt the case.

Love

Color24%−0.03

Bright colours

Vibrant colours

Colours are beautiful

Ease Of Cleaning13%−0.03

Easy to clean up

Easy to Clean

Easy to wash off

Paint Quality12%+0.78

Paints are lovely

Really good paint

Great pots of paint

Value For Money11%+1.57

Great value

Great price

Worth the money

Quality-Overall8%−0.06

Great quality, vibrant and easy to wash off

Good Quality

Good quality and are actually washable

Return

0.3% Return rate 52% Fixable by listing

Paint Quality21%▁▆▇▂▃█

The paint was a little gloopy

some of the paint wouldnt come off our hands even after repeated washing

The paint did not come out of clothing even after washing at 95°C

Size-Overall20%▁▅▃▃█▃

The tubes are small

Small

Small bottles

Color16%█▃▃▃▂▂

its actually brown you get in the pack not black

Missing colour

whereas offering a different colour may have been better

Advertised Vs Actual Product12%▆▃██▅█

The listing states that these have a satin finish but I found this not to be accurate

These are advertised as washable finger paints, but they absolutely are not

Washable? Advertised as washable paint but this wasnt the case.

Quality-Overall9%█▂▂▆▁▆

Cheap

I can't believe this is Crayola quality

Not good quality

FAQ

Common Finger Paints questions

Answered from the same tracked data.