finger paints
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.39avg listing price — sweet spot $15–$100
Price range
Okay£3.28–£24.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,507avg incumbent reviews — the moat a new listing must climb
Market size
Bad£47K£47K/yr · 55K searches
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, finger paints is a £47K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
finger paints market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £34K–£46K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 2.6%
- Avg brand age
- 51 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
56
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
26%
- CRAYOLA32%
- BLOT12%
- KINSPORY11%
- ABEIER7%
- Galt7%
- SES Creative6%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -33.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top finger paints search terms
- finger paints16K/yr
- finger paint9K/yr
- finger paints for 1 year old9K/yr
- finger paints for 2 year old8K/yr
- finger painting5K/yr
- edible paint for babies3K/yr
- baby paints 12 months non toxic3K/yr
Top finger paints products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
CRAYOLA£3.284.7★40,335 rev
KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
KINSPORY£7.124.6★181 rev
ABEIER Finger Paint for Toddlers Non-Toxic 12 Vibrant Colors (1.21fl oz) Baby Safe Paint for Hand and Feet Mess Free Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+
ABEIER£11.224.5★595 rev
BLOT Finger Paint Set 10 Colors 36ml Non-Toxic for Kids Toddlers
BLOT£10.664.6★781 rev
Galt 6 Finger Paints Washable Finger Paints For Toddlers Ages 2 Years +
Galt£6.114.0★1,151 rev
Newest
by launch date
BLOT Finger Paint Set 12 Colors 36ml Non-Toxic for Kids Toddlers
BLOT£10.6145 rev
KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
KINSPORY£7.12181 rev
KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
KINSPORY£9.4622 rev
TOGOU2S Finger Paints for Kids 12 Colours Washable Paint Set Baby Safe Non Toxic Toddler Paint 12 x 36ml Finger Painting Kit for Children Preschool Art Handprint and Footprint Crafts
TOGOU2S£10.6939 rev
Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
Nicpro£12.19856 rev
Trending
90-day click momentumKINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls
KINSPORY£9.464.5★
KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls
KINSPORY£7.124.6★
BLOT Finger Paint Set 12 Colors 36ml Non-Toxic for Kids Toddlers
BLOT£10.614.1★
Shuttle Art Washable Paints for Kids | 37 Pack Finger Paint Set with 10 Colours 60ml/Bottle Toddler Painting Set with Brushes Smock & Accessories | Non-Toxic Kids Paint for Early Education
Shuttle Art£19.064.6★
TOGOU2S Finger Paints for Kids 12 Colours Washable Paint Set Baby Safe Non Toxic Toddler Paint 12 x 36ml Finger Painting Kit for Children Preschool Art Handprint and Footprint Crafts
TOGOU2S£10.694.2★
What buyers say about finger paints
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colours”
“Easy to clean up”
“Paints are lovely”
“Great value”
“Great quality, vibrant and easy to wash off”
“Great paint for young ones”
“Easy to use”
“The tubes are also a handy size”
“It is a great consistency”
“so is giftable as is”
What buyers complain about
“its actually brown you get in the pack not black”
“The tubes are small”
“Not washable”
“Cheap”
“The listing states that these have a satin finish but I found this not to be accurate”
“The paint was a little gloopy”
“smelly”
“Broken already in less than a month and bad quality”
“can be a bit tricky to pour. quite runny”
“Some products slightly flimsy”
Top return reasons
Common questions
- Is finger paints profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the finger paints niche?
- 13 brands and 56 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in finger paints?
- Top complaints mined from reviews: Color, Size-Overall, Ease Of Cleaning. The return rate is 0.3%.
- When does demand for finger paints peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the finger paints niche?
- Listings span £3.28–£24.69; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 4,507 reviews — the moat a new listing must climb.