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Fighting Robots

Fail

Shoppers spend only $3K a year here, so Fighting Robots is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£3K/yr14K searches / yr
90-day growth
-36.3%search demand this quarter
Competition
81%top-5 click share · 8 brands · 24 sellers

Flapen Score

Fighting Robots against its category

The dotted line is the Toys & Games average. Past it, Fighting Robots is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fighting Robots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fighting Robots 14K times last year and spent an estimated £3K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
0.9%
Market size, estimated
£3Ka year
Peak month
December15.5× the quietest month
Top search term
fighting robots11K searches a year

02 · Price

A sale here is worth £25.49.

Listings sell for £25.49 on average, from £10.40 to £44.01. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £25.49 that is £0 to £3K a year per listing.

Average price
£25.49inside the $15 to $100 sweet spot
Price range
£10.40–£44.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #192 within Electronic Toys. It carries 529 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#192in Electronic Toys
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
529per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fighting Robots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£301£602£902£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

24

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

6%

  • SilverLit55%
  • ADUSRIZ12%
  • Torlaist11%
  • Sunrad7%
  • EACHHAHA6%
  • AYIQUTY3%
  • Open — no brand owns it (2 brands, 6%)

Demand

Fighting Robots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 15.5×

Search terms

Top Fighting Robots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fighting robots11K/yr
  • fighting robots for kids3K/yr
  • robo kombat tornado battle pack119/yr

Reviews and returns

What reviews say buyers love and hate about Fighting Robots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.13

Very bad quality- Not recommended

Absolute rubbish

The overall quality is very bad

Durability8%−0.09

only for it to break after just one play — he was so upset

Broken on 1st day of use

Strength8%−0.04

Too flimsy

Very flimsy

they feel a little flimsy

Material Quality8%−0.09

Cheap plastic products obviously used in assembly

the plastic quality is so poor that pieces break during assembly

Assembly/Installation8%−0.09

a little bit bit fiddly to assemble

While it is challenging to build

Love

Fun/Entertainment Experience36%+2.91

Great toy

Good fun

which adds an extra layer of entertainment

Gifting Purpose16%+0.52

My son received it as a present

Nice present

So nice for a birthday present

Quality-Overall12%−0.13

Well thought out and good quality

Awesome product

Superb item

Developmental Needs6%+0.42

Brilliant for grandads and grandkids

Educational-Overall6%+0.42

Great Educational Toy

Great educational toy

Return

2.1% Return rate 11% Fixable by listing

Functionality-Overall31%▆▅▄▅█▃
Degree Of Motion10%▁█▃▄▁▁
Defective Material/Parts9%▁▅█▄▅▁
Durability8%▁▁█▄▃▁

only for it to break after just one play — he was so upset

Broken on 1st day of use

Gifting Purpose7%█▂▁▁▁▄

FAQ

Common Fighting Robots questions

Answered from the same tracked data.