Fidget Spinner
MaybeReturns run at only 0.9% of orders. But demand is soft, at -6.3% this quarter, so Fidget Spinner is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 1,773 Toys & Games niches · +17 vs the category median of 4461
- Market size
- £244K/yr821K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 25%top-5 click share · 39 brands · 48 sellers
Flapen Score
Fidget Spinner against its category
The dotted line is the Toys & Games average. Past it, Fidget Spinner is stronger. Inside it, weaker.
Market
The Fidget Spinner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fidget Spinner 821K times last year and spent an estimated £244K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 821K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £244K a year.
- Searches, last 12 months
- 821K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £244Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- fidget spinner470K searches a year
02 · Price
A sale here is worth £9.31.
Listings sell for £9.31 on average, from £3.03 to £50.08. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £9.31 that is £2K to £5K a year per listing.
- Average price
- £9.31under the $15 to $100 sweet spot
- Price range
- £3.03–£50.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #91 within Novelty & Gag Toys. It carries 509 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #91in Novelty & Gag Toys
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 509per listing
- Listings tracked
- 78
04 · Newcomers
Amazon counts 2 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Fidget Spinner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Verazquy Fidget Spinner Sensory Toy Metal Stainless Steel Hand Spinner Fast-Spinning Bearings Quiet Focus Toy for Kids & Adults Party Bag Fillers (black white)
- Price
- £6.00
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 11mo ago

Cool Fidget Spinner Toy Metal For Kids Adults Small Finger Hand Spinner Gadget Desk Toy Spinning Top Focus Party Favors Stocking Stuffer Fidget Pack Fingertip Gyro For Stress Relief Anti Anxiety Gift
- Price
- £12.48
- Rating
- 4.5/5
- Reviews
- 1,285
- Age
- 6y ago

NEW Transformable Sensory Fidget Spinner Toy Funny DIY Spin Top Hand Finger Spinner Creative Fingertip Mechanical Gyro for Kids Adults All Ages
- Price
- £5.64
- Rating
- 4.1/5
- Reviews
- 2,655
- Age
- 4y ago

Steemjoey Crystal Led Light Fidget Toy Crystal LED Light up Fidget Toys
- Price
- £4.93
- Rating
- 4.5/5
- Reviews
- 1,035
- Age
- 3y ago

SCIONE Fidget Spinner Sensory Hand Fidget Toy Anxiety Stress Relief Party Bag Fillers for Kids Adults Christmas Goodie Bag Stuffers (Black)
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 1,115
- Age
- 2y ago
Trending
90-day click momentum
FFT SILVER STINGER SPINNER LURES MACKEREL COD BASS PIKE SEA FISHING (42g)
- Price
- £3.09
- Rating
- 4.4/5
- Reviews
- 309
- Age
- 10y ago

SCIONE 2Pack Purple-Blue & Red-Yellow Gradient Fidget Spinners Quiet Sensory Toys for Classroom Rewards Birthday Party Favors ADHD & Anxiety Relief Ultra Smooth Bearings Long Spin Time
- Price
- £8.63
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 7mo ago

FaithHeart Mens Ring Black Nordic Runes Fidget Rings for Anixety Stainless Steel Viking Symbol Finger Band Norse Ring Spinner Jewellery Size Z+1
- Price
- £12.12
- Rating
- 4.4/5
- Reviews
- 1,669
- Age
- 4y ago

Multibao ET UFO SHIP DISC Fidget Finger Spinner Hand Focus Spin Steel EDC Bearing Stress Toys Anti-Anxiety Toy for Spinners Focus Relieves Stress ADHD
- Price
- £4.34
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 5y ago

SCIONE LED Fidget Spinner Toy for Kids & Adults with Light Effects Stress Relief Sensory Fidget Toys for Anxiety & Focus Fidget Spinners for Kids and Adults White
- Price
- £5.06
- Rating
- 3.7/5
- Reviews
- 33
- Age
- 7mo ago
Newest
by launch date
SCIONE LED Fidget Spinner Toy for Kids & Adults with Light Effects Stress Relief Sensory Fidget Toys for Anxiety & Focus Fidget Spinners for Kids and Adults White
- Price
- £5.06
- Rating
- 3.7/5
- Reviews
- 33
- Age
- 7mo ago

SCIONE 2Pack Purple-Blue & Red-Yellow Gradient Fidget Spinners Quiet Sensory Toys for Classroom Rewards Birthday Party Favors ADHD & Anxiety Relief Ultra Smooth Bearings Long Spin Time
- Price
- £8.63
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 7mo ago

30 PCS Party Bag Fillers for Kids Fidget Spinner Party Favours Mini Sensory Fidget Toys Pass the Parcel Prizes Fidgets Pack Classroom Rewards Fillers Fidgets Box Bulk Gifts Kids Lucky Dip Prizes
- Price
- £8.52
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 9mo ago

Verazquy Fidget Spinner Sensory Toy Metal Stainless Steel Hand Spinner Fast-Spinning Bearings Quiet Focus Toy for Kids & Adults Party Bag Fillers (black white)
- Price
- £6.00
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 11mo ago

Makorobi Fidget Spinner 1 Pack Sensory Fidget Toy Anxiety Relief for Adults Stress Relief Fidget Toys for Adults Kids 8-12 with ADHD Autism Birthday Gifts Classroom Prize for Kids Teens
- Price
- £5.13
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
48
Top-5 brand share
52%
Top 20: 91%
Top-5 click share
25%
Top 20: 62%
Open market
43%
- SCIONE25%
- Anzmtosn8%
- Multibao7%
- Verazquy6%
- Aolcev6%
- Gigilli5%
Demand
Fidget Spinner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Fidget Spinner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fidget spinner470K/yr
- fidget spinners71K/yr
- fidget spinners for kids47K/yr
- spinner36K/yr
- spinners23K/yr
- metal fidget spinner31K/yr
- fidget spinner adult40K/yr
- fidget spinner metal17K/yr
- spinner toy13K/yr
- metal fidget spinners11K/yr
Reviews and returns
What reviews say buyers love and hate about Fidget Spinner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The toys are small
They are big
Quite small
expensive for this quality
Bad quality
Shocking quality
Breaks easily
Broken
Broke almost immediately
they dont adhere to the windows very well due to the suction cups not deep enough to carry the weight of the larger spinners
Dont stick
come off as its glued to the rest
Not like the pictures
False advertising
Not as claimed
Love
Excellent Quality
Good quality, excellent for party bags
great variety for all
fun the designs are
Fun for kids and adults
Fun to use
Good value
Excellent value
price is very reasonable
The colours are cute
colours are nice
Nice colours
The size is convenient too
Great fun size for little ones
Theyre a good size
Return
0.9% Return rate 35% Fixable by listing
The toys are small
They are big
Quite small
expensive for this quality
Bad quality
Shocking quality
they dont adhere to the windows very well due to the suction cups not deep enough to carry the weight of the larger spinners
Dont stick
come off as its glued to the rest
Doesnt work
did not work well
One of the lights on one of my spinners does not work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fidget Spinner questions
Answered from the same tracked data.









