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Fidget Spinner

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -6.3% this quarter, so Fidget Spinner is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 1,773 Toys & Games niches · +17 vs the category median of 44
Market size
£244K/yr821K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
25%top-5 click share · 39 brands · 48 sellers

Flapen Score

Fidget Spinner against its category

The dotted line is the Toys & Games average. Past it, Fidget Spinner is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fidget Spinner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fidget Spinner 821K times last year and spent an estimated £244K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 821K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £244K a year.

Searches, last 12 months
821K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
3.2%
Market size, estimated
£244Ka year
Peak month
December2.1× the quietest month
Top search term
fidget spinner470K searches a year

02 · Price

A sale here is worth £9.31.

Listings sell for £9.31 on average, from £3.03 to £50.08. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £9.31 that is £2K to £5K a year per listing.

Average price
£9.31under the $15 to $100 sweet spot
Price range
£3.03–£50.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #91 within Novelty & Gag Toys. It carries 509 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#91in Novelty & Gag Toys
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
509per listing
Listings tracked
78

04 · Newcomers

Amazon counts 2 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Fidget Spinner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

48

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

25%

Top 20: 62%

Open market

43%

  • SCIONE25%
  • Anzmtosn8%
  • Multibao7%
  • Verazquy6%
  • Aolcev6%
  • Gigilli5%

Demand

Fidget Spinner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Fidget Spinner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fidget spinner470K/yr
  • fidget spinners71K/yr
  • fidget spinners for kids47K/yr
  • spinner36K/yr
  • spinners23K/yr
  • metal fidget spinner31K/yr
  • fidget spinner adult40K/yr
  • fidget spinner metal17K/yr
  • spinner toy13K/yr
  • metal fidget spinners11K/yr

Reviews and returns

What reviews say buyers love and hate about Fidget Spinner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.03

The toys are small

They are big

Quite small

Quality-Overall11%+0.31

expensive for this quality

Bad quality

Shocking quality

Durability9%−0.10

Breaks easily

Broken

Broke almost immediately

Adhesion/Stickiness7%−0.11

they dont adhere to the windows very well due to the suction cups not deep enough to carry the weight of the larger spinners

Dont stick

come off as its glued to the rest

Advertised Vs Actual Product5%−0.04

Not like the pictures

False advertising

Not as claimed

Love

Quality-Overall20%+0.31

Excellent Quality

Good quality, excellent for party bags

great variety for all

Fun/Entertainment Experience19%+1.99

fun the designs are

Fun for kids and adults

Fun to use

Value For Money10%+0.29

Good value

Excellent value

price is very reasonable

Color9%+0.37

The colours are cute

colours are nice

Nice colours

Size-Overall4%−0.03

The size is convenient too

Great fun size for little ones

Theyre a good size

Return

0.9% Return rate 35% Fixable by listing

Size-Overall24%▅▆██▆▆

The toys are small

They are big

Quite small

Quality-Overall17%▆██▄▆▇

expensive for this quality

Bad quality

Shocking quality

Adhesion/Stickiness9%▄▄▃▆█▇

they dont adhere to the windows very well due to the suction cups not deep enough to carry the weight of the larger spinners

Dont stick

come off as its glued to the rest

Defective Material/Parts8%▁▅▅▄▃█
Functionality-Overall6%█▇▂▅▅▄

Doesnt work

did not work well

One of the lights on one of my spinners does not work

FAQ

Common Fidget Spinner questions

Answered from the same tracked data.