Fidget Cube
MaybeAn estimated 0.7% of orders come back. But prices span $4.02–$15.25, mostly outside the sweet spot, so Fidget Cube is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £125K/yr389K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 43%top-5 click share · 26 brands · 29 sellers
Flapen Score
Fidget Cube against its category
The dotted line is the Toys & Games average. Past it, Fidget Cube is stronger. Inside it, weaker.
Market
The Fidget Cube market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fidget Cube 389K times last year and spent an estimated £125K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 389K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £125Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- fidget cube261K searches a year
02 · Price
A sale here is worth £7.64.
Listings sell for £7.64 on average, from £4.02 to £15.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.64 that is £4K to £6K a year per listing.
- Average price
- £7.64under the $15 to $100 sweet spot
- Price range
- £4.02–£15.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #180 within Novelty & Gag Toys. It carries 2,687 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 7.5%
- Average rank
- #180in Novelty & Gag Toys
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,687per listing
- Listings tracked
- 36
04 · Newcomers
2 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 12 months
Products
Top Fidget Cube products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paochocky Galaxy Fidget Toy Cube Toy with Click Ball Anti-anxiety Anti-Stress Fidget Toys for Children Teen Adult Stress Reliever
- Price
- £6.87
- Rating
- 4.4/5
- Reviews
- 2,347
- Age
- 7y ago

ZISHAN 2 Pcs Fidget Cube Figet Cube Fidget Toy Cube Infinity Cube Fidget Cubes Fidgit Cube Portable & Convenient Idea for Occasion Like Birthdays Thanksgiving Halloween New Year or Any Other Party
- Price
- £6.81
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 2y ago

3PCS Fidget Cube - Anxiety Relief Relaxing Toys with Six Faces Suitable for Adults and Children
- Price
- £8.01
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 1y ago

PILPOC theFube Fidget Cube - Deluxe Authentic Fidget Toys for Adults & Kids - Premium Protective Case Stress Cube Anxiety Toys ADHD OCD Autism. Quiet Sides & Fidget Clicker Toy (Black)
- Price
- £11.44
- Rating
- 4.0/5
- Reviews
- 4,735
- Age
- 7y ago

3 Pcs Fidget Toys Cube Toy Anti-Stress Toy Anti-anxiety Toy Sensory Toys Killing Time Finger Toy Stress Relieve Toys Perfect for Classroom Office Home Toy Gift
- Price
- £8.79
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 1y ago
Trending
estimated 90-day click momentum
Fidget Cube Sensory Toy 6 Sided Stress Relief Finger Cube Portable Purple Desk Toy for Office Classroom and Home
- Price
- £5.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

4 PCS Fidget Toys Cube Toy Fidget Toy Cube Infinity Cube Fidget Cubes 6-Sided Sensory Toy Stress Relief Cube Suitable for Classroom Office Home Toy Gift Four Colors
- Price
- £9.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

4 Pcs Fidget Cube Sensory Fidget for Stress Relief Soft Textured Stress Cubes for Classroom Prizes Party Favors to Help with Focus and Stress Relief
- Price
- £10.99
- Rating
- 2.3/5
- Reviews
- 102
- Age
- 11mo ago
![Appash Fidget Cube Stress Anxiety Pressure Relieving Toy Great for Adults and Children[Gift Idea][Relaxing Toy][Stress Reliever][Soft Material] (White & Blue)](https://m.media-amazon.com/images/I/31CYWezz2fS.jpg)
Appash Fidget Cube Stress Anxiety Pressure Relieving Toy Great for Adults and Children[Gift Idea][Relaxing Toy][Stress Reliever][Soft Material] (White & Blue)
- Price
- £6.73
- Rating
- 4.1/5
- Reviews
- 511
- Age
- 6y ago

Cuackamily 4 Pcs Multi Functional Stress Relief Sensory Toy Set
- Price
- £9.66
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 4mo ago
Newest
by launch date
4 PCS Fidget Toys Cube Toy Fidget Toy Cube Infinity Cube Fidget Cubes 6-Sided Sensory Toy Stress Relief Cube Suitable for Classroom Office Home Toy Gift Four Colors
- Price
- £9.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Cuackamily 4 Pcs Multi Functional Stress Relief Sensory Toy Set
- Price
- £9.66
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 4mo ago

Gaomumu Fidget Cube Stress Relief Toy 6-Sided Cubes Pressure Reducer Multi-Functional Anti-Anxiety Sensory Desk Toy Suitable for Office Home(Black)
- Price
- £5.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Gaomumu Fidget Cube Stress Relief Toy 6-Sided Cubes Pressure Reducer Multi-Functional Anti-Anxiety Sensory Desk Toy Suitable for Office Home(Starry Sky Purple)
- Price
- £5.67
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 6mo ago

4 Pcs Fidget Cube Sensory Fidget for Stress Relief Soft Textured Stress Cubes for Classroom Prizes Party Favors to Help with Focus and Stress Relief
- Price
- £10.99
- Rating
- 2.3/5
- Reviews
- 102
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
29
Est. top-5 brand share
44%
Top 20: 96%
Est. top-5 click share
43%
Top 20: 88%
Open market
48%
- Paochocky11%
- Tabanzhe9%
- ZISHAN8%
- TZMFHD8%
- PILPOC8%
- STIFFENERS7%
Demand
Fidget Cube search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0×
Search terms
Top Fidget Cube search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fidget cube261K/yr
- fidget cubes28K/yr
- fidget cubes for kids27K/yr
- fidget cube for adults13K/yr
- cube fidget toy18K/yr
- fidgets cube6K/yr
- fidget toys cube6K/yr
- zuru fidget cube4K/yr
- cube fidget5K/yr
- fidget toy cube6K/yr
Reviews and returns
What reviews say buyers love and hate about Fidget Cube
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fidget Cube questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









