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Fidget Cube

Maybe

Returns run at only 0.7% of orders. But prices span $4.02–$15.25, mostly outside the sweet spot, so Fidget Cube is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£125K/yr389K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
43%top-5 click share · 26 brands · 29 sellers

Flapen Score

Fidget Cube against its category

The dotted line is the Toys & Games average. Past it, Fidget Cube is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fidget Cube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fidget Cube 389K times last year and spent an estimated £125K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
4.2%
Market size, estimated
£125Ka year
Peak month
December3.0× the quietest month
Top search term
fidget cube261K searches a year

02 · Price

A sale here is worth £7.64.

Listings sell for £7.64 on average, from £4.02 to £15.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.64 that is £4K to £6K a year per listing.

Average price
£7.64under the $15 to $100 sweet spot
Price range
£4.02–£15.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #180 within Novelty & Gag Toys. It carries 2,687 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#180in Novelty & Gag Toys
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,687per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
12 months

Products

Top Fidget Cube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

26 rising

Sellers

29

Top-5 brand share

44%

Top 20: 96%

Top-5 click share

43%

Top 20: 88%

Open market

48%

  • Paochocky11%
  • Tabanzhe9%
  • ZISHAN8%
  • TZMFHD8%
  • PILPOC8%
  • STIFFENERS7%

Demand

Fidget Cube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Fidget Cube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fidget cube261K/yr
  • fidget cubes28K/yr
  • fidget cubes for kids27K/yr
  • fidget cube for adults13K/yr
  • cube fidget toy18K/yr
  • fidgets cube6K/yr
  • fidget toys cube6K/yr
  • zuru fidget cube4K/yr
  • cube fidget5K/yr
  • fidget toy cube6K/yr

Reviews and returns

What reviews say buyers love and hate about Fidget Cube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell20%−0.16

Chemical smell

Smells of gasoline

Very bad smell

Quality-Overall17%−0.09

too expensive for the quality

Awful quality

Not good quality, fell apart

Size-Overall16%−0.07

The joystick tab is very loose

THEY ARE TINY

Too small

Durability14%−0.05

Breaks

Damaged

Fell apart

Value For Money9%−0.03

a waste of money

just not worth the price

it's a little on the pricey side

Love

Fun/Entertainment Experience21%+2.04

Fun fidget toy

Lots of fun

Great toy

Gifting Purpose11%+0.89

Gift

Good gift

It was a Christmas gift

Quality-Overall10%−0.09

Good fidget selection

The quality of the cube is good, it feels strong and well made

Excellent product

Durability8%−0.05

Good toys and durable

durable

Still Use Both None Broken So Far

Advertised Vs Actual Product4%+0.20

As described

Just what I wanted

Just as described

Return

0.7% Return rate 33% Fixable by listing

Size-Overall25%▆▆▅▇██

The joystick tab is very loose

THEY ARE TINY

Too small

Smell17%▁▂▁▂▅█

Chemical smell

Smells of gasoline

Very bad smell

Quality-Overall14%▅▆██▇▄

too expensive for the quality

Awful quality

Not good quality, fell apart

Defective Material/Parts9%▇█▇▆▃▃
Durability6%▅▇▆█▅▅

Breaks

Damaged

Fell apart

FAQ

Common Fidget Cube questions

Answered from the same tracked data.