Fidget Box

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months

244K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

1.8%

Market size, estimated

£50Ka year

Peak month

December3.9× the quietest month

Top search term

fidget box113K searches a year

Listings sell for £11.60 on average, from £5.64 to £20.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.60 that is £1K to £3K a year per listing.

Average price

£11.60under the $15 to $100 sweet spot

Price range

£5.64–£20.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #138 within Novelty & Gag Toys. It carries 2,614 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

100%

Out of stock, average day

13.1%

Average rank

#138in Novelty & Gag Toys

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,614per listing

Listings tracked

29

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

19 months