Is fidget advent calendar 2023 profitable to sell on Amazon United Kingdom?

The niche generates £0/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Skip it (40/100).

How competitive is the fidget advent calendar 2023 niche?

5 brands and 23 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fidget advent calendar 2023?

Top complaints mined from reviews: Value For Money. The return rate is 0.4%.

When does demand for fidget advent calendar 2023 peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 114.8× the quietest.

What does it cost to enter the fidget advent calendar 2023 niche?

Listings span £16.59–£115.29; the average listing price is £37.85 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.

fidget advent calendar 2023

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible£37.85

avg listing price — sweet spot $15–$100

Review moat

Great302.8

avg incumbent reviews — the moat a new listing must climb

Price range

Great£16.59–£115.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+20.1%

90-day search growth — must beat 0% to launch

Market size

Bad£0

£0/yr · 120K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, fidget advent calendar 2023 is a £0/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

fidget advent calendar 2023 market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £95K–£114K; units × avg price
Conversion rate: 0.0%
Avg BSR: #309
Page quality: 0%
Prime: 60%
Sponsored: 40%
Out of stock: 49.4%
Avg brand age: -9 months
Avg seller age: 211 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Grarain37%
Schylling35%
Generic12%
Yizemay9%
Funko8%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — +20.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 114.8×

Open Trend

Top fidget advent calendar 2023 search terms

fidget advent calendar61K/yr +41.0%0.0% conv.
fidget calendar9K/yr +7.3%0.2% conv.
fidget toy advent calendar25K/yr -12.6%0.0% conv.
advent calendar fidget11K/yr -4.8%0.0% conv.
sensory advent calendar11K/yr +15.2%0.0% conv.
fidget advent calendar 2024294/yr +111.4%0.0% conv.
advent calendar fidget toys4K/yr -35.4%0.0% conv.

All search terms

Top fidget advent calendar 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fidget Advent Calendars For Kids With 24 Pcs Surprises Of Sensory Fidget Toys Fidget Advent Calendar 24 Days Suitable For Children Boys Girls Christmas Party Gifts

Grarain£17.634.4★332 rev

Schylling NeeDoh Squishmas Advent Calendar - 24 Mini Squeeze Toys - Christmas Countdown - Ages 3 to Adult

Schylling£115.294.2★159 rev

Squish-y Advent Calendars 2026 24pcs Christmas Fidget Toys Stress Toys

Generic£16.590.0★0 rev

24PCS Squishy Box Mystery Fun Set 2026 Glitter Steamed Buns Mystery Box Mini Steamed Buns Butter Cheese Stress Balls Squishies Surprise Box Sensory Squeeze Toys for Kids Adult.

Yizemay£17.353.0★2 rev

Funko Bitty Pop! Countdown Calendar: Lilo & Stitch Holiday - Advent Calendar - 24 Days of Surprise - Collectable Vinyl Mini Figures - Mystery Box - Gift Idea - Holiday Xmas

Funko£22.374.4★1,021 rev

Newest

by launch date

24PCS Squishy Box Mystery Fun Set 2026 Glitter Steamed Buns Mystery Box Mini Steamed Buns Butter Cheese Stress Balls Squishies Surprise Box Sensory Squeeze Toys for Kids Adult.

Yizemay£17.352 rev

today

Squish-y Advent Calendars 2026 24pcs Christmas Fidget Toys Stress Toys

Generic£16.590 rev

2w ago

Funko Bitty Pop! Countdown Calendar: Lilo & Stitch Holiday - Advent Calendar - 24 Days of Surprise - Collectable Vinyl Mini Figures - Mystery Box - Gift Idea - Holiday Xmas

Funko£22.371,021 rev

1y ago

Fidget Advent Calendars For Kids With 24 Pcs Surprises Of Sensory Fidget Toys Fidget Advent Calendar 24 Days Suitable For Children Boys Girls Christmas Party Gifts

Grarain£17.63332 rev

2y ago

Schylling NeeDoh Squishmas Advent Calendar - 24 Mini Squeeze Toys - Christmas Countdown - Ages 3 to Adult

Schylling£115.29159 rev

2y ago

What buyers say about fidget advent calendar 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall100%

“The quality of this calender was good”

What buyers complain about

Value For Money100%

“Definitely not worth £226”

Top return reasons

Safety Standards60%

Advertised Vs Actual Product27%

Size-Overall7%

Quality-Overall7%

Common questions

Is fidget advent calendar 2023 profitable to sell on Amazon United Kingdom?: The niche generates £0/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Skip it (40/100).
How competitive is the fidget advent calendar 2023 niche?: 5 brands and 23 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fidget advent calendar 2023?: Top complaints mined from reviews: Value For Money. The return rate is 0.4%.
When does demand for fidget advent calendar 2023 peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 114.8× the quietest.
What does it cost to enter the fidget advent calendar 2023 niche?: Listings span £16.59–£115.29; the average listing price is £37.85 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.