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Fidget Advent Calendar 2023

Fail

Shoppers spend only $0 a year here, so Fidget Advent Calendar 2023 is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£0/yr120K searches / yr
90-day growth
+20.1%search demand this quarter
Competition
100%top-5 click share · 5 brands · 23 sellers

Flapen Score

Fidget Advent Calendar 2023 against its category

The dotted line is the Toys & Games average. Past it, Fidget Advent Calendar 2023 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fidget Advent Calendar 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fidget Advent Calendar 2023 120K times last year and spent an estimated £0. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November114.8× the quietest month
Top search term
fidget advent calendar61K searches a year

02 · Price

A sale here is worth £37.85.

Listings sell for £37.85 on average, from £16.59 to £115.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £37.85 that is £4K to £9K a year per listing.

Average price
£37.85inside the $15 to $100 sweet spot
Price range
£16.59–£115.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 49.4% of listings are out of stock. The average listing ranks #309 within Novelty & Gag Toys. It carries 303 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
60%
Out of stock, average day
49.4%
Average rank
#309in Novelty & Gag Toys
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -9 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
-9 months

Products

Top Fidget Advent Calendar 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Grarain37%
  • Schylling35%
  • Generic12%
  • Yizemay9%
  • Funko8%

Demand

Fidget Advent Calendar 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 114.8×

Search terms

Top Fidget Advent Calendar 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fidget advent calendar61K/yr
  • fidget calendar9K/yr
  • fidget toy advent calendar25K/yr
  • advent calendar fidget11K/yr
  • sensory advent calendar11K/yr
  • fidget advent calendar 2024294/yr
  • advent calendar fidget toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Fidget Advent Calendar 2023

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money100%

Definitely not worth £226

Love

Quality-Overall100%

The quality of this calender was good

Return

0.4% Return rate 33% Fixable by listing

Safety Standards60%▁▁▁▁▁█
Advertised Vs Actual Product27%▁▁▁▁▁█
Size-Overall7%▁▁▁▁▁█
Quality-Overall7%▁▁▁▁▁█

FAQ

Common Fidget Advent Calendar 2023 questions

Answered from the same tracked data.