felting needles
Skip itPrices mostly outside the sweet spot ($3.42–$12.70) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Great287.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.38avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 72K searches
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.42–£12.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, felting needles is a £56K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
felting needles market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #689
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 4.0%
- Avg brand age
- 35 months
- Avg seller age
- 232 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
43
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
56%
Top 20: 96%
Open market
31%
- Redamancy40%
- BRITECO7%
- kuou6%
- luokefe6%
- Doxiru6%
- shweehon4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Top felting needles search terms
- felting needles35K/yr
- needle felting needles10K/yr
- felting needle9K/yr
- needle felting tools8K/yr
- needle felting needles uk5K/yr
- felting needles from uk4K/yr
Top felting needles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redamancy 36Pcs Wool Felting Needle Tools 3 Sizes Felting Needles Kit with Wooden Handle Ideal for Beginners or Professionals
Redamancy£6.484.6★1,246 rev
Redamancy 35 Pcs Felting Needles Kit Felting Needles of 3 Sizes Needle Felting Wool Felt Tools Stitch Punch with Bottle and Wooden Handle Holder Felting Starter Kit for Wool Craft Animal DIY
Redamancy£4.514.6★1,246 rev
Punch Needle Kit 2Pcs Punch Needle Felting Kit with Felting Needles - Complete Set for Needle Felting and Punch Needle Crafts
BRITECO£3.703.5★28 rev
Kuou 30 Felting Needles Kit with Holder Bottle 3 Sizes for Wool Craft
kuou£4.264.4★375 rev
20Pcs Felting Needles 2 Types Needle Felting Needles Tool with Storage Box
luokefe£7.174.5★366 rev
Newest
by launch date
4 Pcs Needle Felting Kit Punch Tools Felting Needles with 7 Barbed Needles & Rotating Cap for DIY Wool Craft Patchwork Felt Animals (Blue)
Yupaluz£6.351 rev
shweehon 30 PCS Felting Needles Kit Needle Felting Needles Wool Felting Needle Tools with Bottle and Wooden Handle Holder for Wool Craft Animal Toys
shweehon£3.425 rev
RunXinDa 39Pcs Wool Felting Needles Kit 3 Sizes (36/38/40 Gauge) with Wooden Handle & Storage Box Ideal for Beginners & Professionals DIY Needle Felting Art Tools
RunXinDa£5.412 rev
COGVOHY 34 PCS Wool Felting Needle Tools 3 Sizes Felting Needles with Wooden Handle Felt Pad Woolcraft Template Applique Crafts for Beginners Professionals DIY Crafting
COGVOHY£8.257 rev
Harnovlis 18 Pcs Felting Needles Kit Felting Needles of 3 Sizes Wool Felt Tools Stitch Punch with Bottle and Wooden Handle Holder for DIY Crafting and Felt Animals
Harnovlis£3.421 rev
Trending
90-day click momentumshweehon 30 PCS Felting Needles Kit Needle Felting Needles Wool Felting Needle Tools with Bottle and Wooden Handle Holder for Wool Craft Animal Toys
shweehon£3.424.6★
RunXinDa 39Pcs Wool Felting Needles Kit 3 Sizes (36/38/40 Gauge) with Wooden Handle & Storage Box Ideal for Beginners & Professionals DIY Needle Felting Art Tools
RunXinDa£5.415.0★
4 Pcs Needle Felting Kit Punch Tools Felting Needles with 7 Barbed Needles & Rotating Cap for DIY Wool Craft Patchwork Felt Animals (Blue)
Yupaluz£6.353.0★
Wool Felting Needle Tools with 36/38/40 Gauge Needles and 1/8 Needle Wooden Handle for Needles Felting Supplies Beginner or Professional to DIY Crafting(Color:Silver)
Amusingtao£5.804.8★
Harnovlis 18 Pcs Felting Needles Kit Felting Needles of 3 Sizes Wool Felt Tools Stitch Punch with Bottle and Wooden Handle Holder for DIY Crafting and Felt Animals
Harnovlis£3.425.0★
What buyers say about felting needles
What buyers praise and complain about, mined from review topics.What buyers love
“Decent for the price paid”
“just what I needed”
“Great quality for money”
“Easy to use”
“Havent broken any yet”
“Super sturdy”
“Good selection of parts”
“extremely useful if you like dry felting”
“Care instructions are also useful”
“Also works really well”
What buyers complain about
“Not best quality”
“Needles broke immediately”
“the star ones all appear to be the same unknown size”
“Neither working”
“being a beginner I didn't realise the effect of the stabs on the cushion”
“Total waste of money”
“Poor quality screws”
“Not as strong plastic as a dearer brand”
“Item keeps sticking”
“Some of the finer needles feel quite delicate”
Top return reasons
Common questions
- Is felting needles profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the felting needles niche?
- 22 brands and 43 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in felting needles?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.5%.
- When does demand for felting needles peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the felting needles niche?
- Listings span £3.42–£12.70; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.