Skip to content

Felting Needles

prices mostly outside the sweet spot ($3.42–$12.70) — Felting Needles doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 14Growth 8Conversion 95Competition 49Returns 98Price range 0Avg price 18Brand share 66Review moat 86Quality gap 58
This niche Category average

Is Felting Needles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Felting Needles is a £56K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Felting Needles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.7% over the last 90 days and 12.2% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr8K
Search volume / yr-33.7%72K
Conversion rate12.2%
Avg price£6.38

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers22 · 43
Top-5 product click share56%
Open market35%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement92%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews288

Top Felting Needles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

43

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

56%

Top 20: 96%

Open market

31%

  • Redamancy40%
  • BRITECO7%
  • kuou6%
  • luokefe6%
  • Doxiru6%
  • shweehon4%

Felting Needles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume72KCVR12.2%Products24Brands22Top 5 Brands65%OOS Rate4.0%Rating4.4★Reviews288Avg BSR#689
2K2KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Top Felting Needles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • felting needles35K/yr
  • needle felting needles10K/yr
  • felting needle9K/yr
  • needle felting tools8K/yr
  • needle felting needles uk5K/yr
  • felting needles from uk4K/yr

What reviews say buyers love and hate about Felting Needles

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Value For Money25%

Decent for the price paid

Advertised Vs Actual Product16%

just what I needed

Quality-Overall13%

Great quality for money

Ease Of Use9%

Easy to use

Durability5%

Havent broken any yet

What buyers complain about

70% of reviews
Quality-Overall31%

Not best quality

Durability19%

Needles broke immediately

Size-Overall5%

the star ones all appear to be the same unknown size

Functionality-Overall2%

Neither working

Cushion2%

being a beginner I didn't realise the effect of the stabs on the cushion

Felting Needles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
23%
2Rusts/Corrodes
17%
3Defective Material/Parts
15%
4Size-Overall
9%
5Durability
7%

Common Felting Needles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Felting Needles 48/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -33.7% over the last 90 days.
Search demand for Felting Needles on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 2.5× the quietest.