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Felting Needles

Fail

Prices span $3.42–$12.70, mostly outside the sweet spot, so Felting Needles is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£56K/yr72K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
56%top-5 click share · 22 brands · 43 sellers

Flapen Score

Felting Needles against its category

The dotted line is the Toys & Games average. Past it, Felting Needles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felting Needles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Felting Needles 72K times last year and spent an estimated £56K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
12.2%
Market size, estimated
£56Ka year
Peak month
December2.5× the quietest month
Top search term
felting needles35K searches a year

02 · Price

A sale here is worth £6.38.

Listings sell for £6.38 on average, from £3.42 to £12.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.38 that is £2K to £3K a year per listing.

Average price
£6.38under the $15 to $100 sweet spot
Price range
£3.42–£12.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #689 within Arts & Crafts. It carries 288 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#689in Arts & Crafts
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Felting Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

43

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

56%

Top 20: 96%

Open market

31%

  • Redamancy40%
  • BRITECO7%
  • kuou6%
  • luokefe6%
  • Doxiru6%
  • shweehon4%

Demand

Felting Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Felting Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felting needles35K/yr
  • needle felting needles10K/yr
  • felting needle9K/yr
  • needle felting tools8K/yr
  • needle felting needles uk5K/yr
  • felting needles from uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Felting Needles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.18

Not best quality

Inconsistent quality

Cheap quality and useless

Durability19%−0.07

Needles broke immediately

4 have broken in the first ten minutes shocking

needles break easily

Size-Overall5%−0.01

the star ones all appear to be the same unknown size

Functionality-Overall2%−0.02

Neither working

Cushion2%−0.02

being a beginner I didn't realise the effect of the stabs on the cushion

Love

Value For Money25%+1.24

Decent for the price paid

Good Value

Good value for money

Advertised Vs Actual Product16%+1.66

just what I needed

It really does the job

As described

Quality-Overall13%−0.18

Great quality for money

Good quality felting needles

Good quality

Ease Of Use9%+0.64

Easy to use

Good for beginners

it makes everything so much easier when changing sizes

Durability5%−0.07

Havent broken any yet

durable

seem to last

Return

0.5% Return rate 9% Fixable by listing

Quality-Overall23%▁▄█▆▁▁

Not best quality

Inconsistent quality

Cheap quality and useless

Rusts/Corrodes17%▁▂▂▅█▁
Defective Material/Parts15%▁▃▂▁▁█
Size-Overall9%▁▁▄▁█▁

the star ones all appear to be the same unknown size

Durability7%▁▃█▁▁▁

Needles broke immediately

4 have broken in the first ten minutes shocking

needles break easily

FAQ

Common Felting Needles questions

Answered from the same tracked data.