Fashion Dolls

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

1.0%

Market size, estimated

£14Ka year

Peak month

December3.8× the quietest month

Top search term

fashion doll26K searches a year

Listings sell for £14.25 on average, from £5.18 to £29.47. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.25 that is £0 to £1K a year per listing.

Average price

£14.25under the $15 to $100 sweet spot

Price range

£5.18–£29.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #197 within Dolls & Accessories. It carries 2,233 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

88%

Out of stock, average day

2.7%

Average rank

#197in Dolls & Accessories

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,233per listing

Listings tracked

69

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

9Amazon's first-year sales bar

Average brand age

42 months