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Fashion Designer Kits for Girls

Fail

Shoppers spend only $43K a year here, so Fashion Designer Kits for Girls is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£43K/yr94K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
74%top-5 click share · 12 brands · 45 sellers

Flapen Score

Fashion Designer Kits for Girls against its category

The dotted line is the Toys & Games average. Past it, Fashion Designer Kits for Girls is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fashion Designer Kits for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fashion Designer Kits for Girls 94K times last year and spent an estimated £43K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
3.2%
Market size, estimated
£43Ka year
Peak month
December5.9× the quietest month
Top search term
fashion designer kits for girls69K searches a year

02 · Price

A sale here is worth £14.26.

Listings sell for £14.26 on average, from £7.44 to £22.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.26 that is £1K to £4K a year per listing.

Average price
£14.26under the $15 to $100 sweet spot
Price range
£7.44–£22.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #130 within Arts & Crafts. It carries 1,036 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
10.3%
Average rank
#130in Arts & Crafts
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,036per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fashion Designer Kits for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

45

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

  • ONE TO FOUR24%
  • Canal Toys22%
  • Sunrad10%
  • 4M9%
  • Klever Kits9%
  • Fashion Angels8%
  • Open — no brand owns it (6 brands, 18%)

Demand

Fashion Designer Kits for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Fashion Designer Kits for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fashion designer kits for girls69K/yr
  • fashion designer7K/yr
  • fashion designer kit5K/yr
  • fashion design for kids7K/yr
  • kids fashion designer kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Fashion Designer Kits for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Double-Sided Printing50%−0.25

printed double sided which renders one side unusable when a shape is cut out

Quality-Overall17%+0.29

the content is quite cheap

Ease Of Use17%−0.05

not very practical

Fun/Entertainment Experience17%+0.36

Not overly excited

Love

Fun/Entertainment Experience32%+0.36

we all enjoyed making them

Great fun

Hours of pleasure

Value For Money20%+2.08

It was good value for 3

So cute and brilliant value for money

Good value and full of stuff

Quality-Overall13%+0.29

Enjoyment and quality

My niece just loved this, great quality

Gifting Purpose12%+1.17

Great gift

Great kids gift

Gift for my granddaughter age 9

Storage Capacity7%+0.61

Great for a stocking filler

Return

0.5% Return rate 21% Fixable by listing

Gifting Purpose24%▁▅▅▅█▁
Quality-Overall20%▁▁██▅█

the content is quite cheap

Size-Overall12%▁▅▁▁▁█
Functionality-Overall8%▁▁▁▁█▁
Advertised Vs Actual Product8%▁█▁▁▁█

FAQ

Common Fashion Designer Kits for Girls questions

Answered from the same tracked data.