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Fart Spray

Fail

Prices span $2.59–$11.03, mostly outside the sweet spot, so Fart Spray is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£119K/yr254K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
74%top-5 click share · 13 brands · 14 sellers

Flapen Score

Fart Spray against its category

The dotted line is the Toys & Games average. Past it, Fart Spray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fart Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fart Spray 254K times last year and spent an estimated £119K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
6.4%
Market size, estimated
£119Ka year
Peak month
December1.5× the quietest month
Top search term
fart spray187K searches a year

02 · Price

A sale here is worth £7.33.

Listings sell for £7.33 on average, from £2.59 to £11.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £7.33 that is £9K to £11K a year per listing.

Average price
£7.33under the $15 to $100 sweet spot
Price range
£2.59–£11.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #215 within Novelty & Gag Toys. It carries 249 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
8.9%
Average rank
#215in Novelty & Gag Toys
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
249per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fart Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

14

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

19%

  • PARNIXS32%
  • OSDUE16%
  • GleamGlee15%
  • ROFPM7%
  • Quadence5%
  • The fich5%

Demand

Fart Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Fart Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fart spray187K/yr
  • liquid assfart spray14K/yr
  • fart spray extra strong24K/yr
  • stink spray20K/yr
  • fart spray extra strong uk8K/yr

Reviews and returns

What reviews say buyers love and hate about Fart Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell65%−0.32

The smell is horrific

The smell is absolutely disgusting

Horrible Smell

Size-Overall3%

Very small

The bottle is small

The spray bottles are small

Value For Money3%−0.07

The Price is a bit expensive so its

Ok so the price is a little steep

Absolute waste of money

Strength2%−0.11

Ineffective

Way Too Strong for a Simple Prank

Not Strong

Quality-Overall2%−0.08

Poor quality

Love

Smell17%−0.32

Extremely strong and realistic smell

The two different scents are great for mix-and-match chaos

The scent is very strong

Advertised Vs Actual Product14%+1.58

Does what is advertised

It works exactly as intended:

works as described

Fun/Entertainment Experience11%+0.74

So much fun

Fantastic fun for prank lovers

Overall, super funny and exactly what a prankster needs

Value For Money5%−0.07

Amazing Value: For the price

Pretty good value for money

Good value for money - should last ages

Quality-Overall4%−0.08

Quality is great

Build quality feels solid

Amazing product

Return

0.3% Return rate 0% Fixable by listing

Smell57%▁▆▇█▆▆

The smell is horrific

The smell is absolutely disgusting

Horrible Smell

Leak-Proof15%▁█▃▁▄▁

I would not want this to leak in my home or car

Functionality-Overall8%▁▁▁▄█▁
Value For Money6%▁▁▁▁▁█

The Price is a bit expensive so its

Ok so the price is a little steep

Absolute waste of money

Defective Material/Parts6%▁▁▁▇▁█

FAQ

Common Fart Spray questions

Answered from the same tracked data.