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48

fart spray

Skip it

Prices mostly outside the sweet spot ($2.59–$11.03) — this niche doesn't clear our bar today.

Market size 28Growth 25Conversion 70Competition 22Returns 98Price range 0Avg price 20Brand share 48Review moat 88Quality gap 95

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great249.36

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay£119K

£119K/yr · 254K searches

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Avg price

Bad£7.33

avg listing price — sweet spot $15–$100

Price range

Bad£2.59–£11.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, fart spray is a £119K/yr Amazon United Kingdom market (254K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

fart spray market data

Units sold / yr
15K–20K
avg 1,250–1,500/product
Revenue / yr
£110K–£147K
units × avg price
Conversion rate
6.4%
Avg BSR
#215
Page quality
0%
Prime
86%
Sponsored
64%
Out of stock
8.9%
Avg brand age
42 months
Avg seller age
186 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

14

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

19%

  • PARNIXS32%
  • OSDUE16%
  • GleamGlee15%
  • ROFPM7%
  • Quadence5%
  • The fich5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Top fart spray search terms

  • fart spray187K/yr
  • liquid assfart spray14K/yr
  • fart spray extra strong24K/yr
  • stink spray20K/yr
  • fart spray extra strong uk8K/yr
All search terms

Top fart spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£12K20%£24K30%£36K40%£47K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about fart spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Extremely strong and realistic smell”

Advertised Vs Actual Product14%

“Does what is advertised”

Fun/Entertainment Experience11%

“So much fun”

Value For Money5%

“Amazing Value: For the price”

Quality-Overall4%

“Quality is great”

Ease Of Use4%

“Easy to use”

Efficiency3%

“very effective”

Portability3%

“easy to carry around”

Gifting Purpose3%

“making it a perfect gift for someone”

Durability3%

“which means the bottle will last ages”

What buyers complain about

Smell65%

“The smell is horrific”

Size-Overall3%

“Very small”

Value For Money3%

“The Price is a bit expensive so its”

Strength2%

“Ineffective”

Quality-Overall2%

“Poor quality”

Fun/Entertainment Experience1%

“No fun at all”

Suitable For Indoor1%

“it's definitely not something you'll want to spray too much of indoors”

Ease Of Use1%

“Do not use lightly”

Instructions/User Manual/Troubleshooting1%

“the instructions were very unclear”

Leak-Proof0%

“I would not want this to leak in my home or car”

Top return reasons

Smell57%
Leak-Proof15%
Functionality-Overall8%
Value For Money6%
Defective Material/Parts6%
Durability3%
Strength3%
Ethical Trade/Fair Trade1%
Gifting Purpose1%

Common questions

Is fart spray profitable to sell on Amazon United Kingdom?
The niche generates £119K/yr across 14 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (48/100).
How competitive is the fart spray niche?
13 brands and 14 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in fart spray?
Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.3%.
When does demand for fart spray peak?
Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the fart spray niche?
Listings span £2.59–£11.03; the average listing price is £7.33 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.