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Fart Spray

Fail

Prices span $2.59–$11.03, mostly outside the sweet spot, so Fart Spray is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£119K/yr254K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
74%top-5 click share · 13 brands · 14 sellers

Flapen Score

Fart Spray against its category

The dotted line is the Toys & Games average. Past it, Fart Spray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fart Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fart Spray 254K times last year and spent an estimated £119K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
6.4%
Market size, estimated
£119Ka year
Peak month
December1.5× the quietest month
Top search term
fart spray187K searches a year

02 · Price

A sale here is worth £7.33.

Listings sell for £7.33 on average, from £2.59 to £11.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £7.33 that is £9K to £11K a year per listing.

Average price
£7.33under the $15 to $100 sweet spot
Price range
£2.59–£11.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #215 within Novelty & Gag Toys. It carries 249 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
8.9%
Average rank
#215in Novelty & Gag Toys
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
249per listing
Listings tracked
14

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fart Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

14

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

19%

  • PARNIXS32%
  • OSDUE16%
  • GleamGlee15%
  • ROFPM7%
  • Quadence5%
  • The fich5%

Demand

Fart Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Fart Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fart spray187K/yr
  • liquid assfart spray14K/yr
  • fart spray extra strong24K/yr
  • stink spray20K/yr
  • fart spray extra strong uk8K/yr

Reviews and returns

What reviews say buyers love and hate about Fart Spray

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
65%of negative reviews mention “Smell”
0.3%of orders come back
“The smell is horrific”
A buyer, on “Smell”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fart Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data