Farm Animals
MaybeReturns run at only 0.8% of orders. But demand is soft, at -3.3% this quarter, so Farm Animals is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 4459
- Market size
- £183K/yr458K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 33%top-5 click share · 34 brands · 80 sellers
Flapen Score
Farm Animals against its category
The dotted line is the Toys & Games average. Past it, Farm Animals is stronger. Inside it, weaker.
Market
The Farm Animals market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Farm Animals 458K times last year and spent an estimated £183K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.
- Searches, last 12 months
- 458K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £183Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- farm animals122K searches a year
02 · Price
A sale here is worth £12.77.
Listings sell for £12.77 on average, from £4.15 to £25.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.77 that is £3K to £6K a year per listing.
- Average price
- £12.77under the $15 to $100 sweet spot
- Price range
- £4.15–£25.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #229 within Play Figures. It carries 1,604 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 96%
- Out of stock, average day
- 2.3%
- Average rank
- #229in Play Figures
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,604per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 3 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Farm Animals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maxmoc 12pcs Farm Animals Mini Animal Toys for 3 4 5 6 7 Year Olds
- Price
- £5.69
- Rating
- 3.7/5
- Reviews
- 99
- Age
- 1y ago

Learning Minds Set of 8 Jumbo Farm Animal Figures
- Price
- £16.07
- Rating
- 4.7/5
- Reviews
- 2,690
- Age
- 8y ago

FRUSE Safari Animal Figures Toys with 12 PCS Jumbo Zoo Animals for Kids 3-5
- Price
- £18.33
- Rating
- 4.4/5
- Reviews
- 725
- Age
- 3y ago

FRUSE 23PCS Farm Animals Toys with Realistic Animal Figures for Kids 3 4 5
- Price
- £19.24
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 11mo ago

YeoNational&Toys 54 Piece Mini Jungle Animals Toys Set Realistic Wild Animals Figure Vinyl Plastic Animal Party Favors Toys for Boys Kids Toddlers Forest Small Farm Animals Playset
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 4y ago
Trending
90-day click momentum
FRUSE 23PCS Farm Animals Toys with Realistic Animal Figures for Kids 3 4 5
- Price
- £19.24
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 11mo ago

KNASON Farm Animals Toys Set with Play Mat 120x80cm for Kids 3-5 Year Olds
- Price
- £25.14
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 1y ago

Aelmiyw 13Pcs Farm Animals Figures 13Pcs Kids Farm Animal Toys Mini Plastic Farm Animals Figures for Party Educational Playset Farm Yard Play Sets
- Price
- £6.28
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

YeoNational&Toys 54 Piece Mini Jungle Animals Toys Set Realistic Wild Animals Figure Vinyl Plastic Animal Party Favors Toys for Boys Kids Toddlers Forest Small Farm Animals Playset
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 4y ago

Maxmoc 12PCS Zoo Animals Toys Set Plastic Animals Toys
- Price
- £6.71
- Rating
- 3.7/5
- Reviews
- 99
- Age
- 11mo ago
Newest
by launch date
Maxmoc 12PCS Zoo Animals Toys Set Plastic Animals Toys
- Price
- £6.71
- Rating
- 3.7/5
- Reviews
- 99
- Age
- 11mo ago

FRUSE 23PCS Farm Animals Toys with Realistic Animal Figures for Kids 3 4 5
- Price
- £19.24
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 11mo ago

HappyKidsClub Farm Animal Toys for 1-4 Year Olds | Montessori Learning Barn with 9 Animals & Farmer | Safe Educational Toy Gift for Toddlers Baby Toys Play Set (Cartoon)
- Price
- £21.59
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 1y ago

KNASON Farm Animals Toys Set with Play Mat 120x80cm for Kids 3-5 Year Olds
- Price
- £25.14
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 1y ago

Maxmoc 12pcs Farm Animals Mini Animal Toys for 3 4 5 6 7 Year Olds
- Price
- £5.69
- Rating
- 3.7/5
- Reviews
- 99
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
80
Top-5 brand share
52%
Top 20: 92%
Top-5 click share
33%
Top 20: 73%
Open market
41%
- FRUSE15%
- Learning Minds11%
- Maxmoc10%
- TOEY PLAY9%
- BUYGER7%
- KNASON6%
Demand
Farm Animals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Farm Animals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- farm animals122K/yr
- farm animals for 2 year olds50K/yr
- plastic animals37K/yr
- safari animals28K/yr
- zoo animals25K/yr
- farm animals for 2+ year olds29K/yr
- jungle animals16K/yr
- animal figures for toddlers16K/yr
- farm animal toys21K/yr
- toy farm animals14K/yr
Reviews and returns
What reviews say buyers love and hate about Farm Animals
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they are way too narrow
the box it Comes in is far to small
Too small
I would have liked slightly better build quality on a few pieces
That the product is cheap
Poor quality
expensive
Overpriced
Not really worth the price
animal sounds are a bit off
All the animals make a noise
The only negative is that some of the animal sounds are a little high-pitched
broke within a few weeks
giant oaf feet broke that fairly quick
fall down constantly
Love
Fun Game
really keeps them engaged
Good fun
The variety is brilliant
Decent quality
The build quality is excellent
Excellent value for money
Good Value
Worth the money
Great gift
so is suitable for gifting as is
Gift for grandson
Good size
a perfect size for little toddlers
Small and lovely
Return
0.8% Return rate 69% Fixable by listing
they are way too narrow
the box it Comes in is far to small
Too small
I would have liked slightly better build quality on a few pieces
That the product is cheap
Poor quality
animal sounds are a bit off
All the animals make a noise
The only negative is that some of the animal sounds are a little high-pitched
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Farm Animals questions
Answered from the same tracked data.









