Fancy Dress

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-21.7%

Conversion, latest week

0.5%

Market size, estimated

£145Ka year

Peak month

October7.0× the quietest month

Top search term

fancy dress for adults723K searches a year

Listings sell for £11.19 on average, from £6.13 to £14.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.19 that is £3K to £6K a year per listing.

Average price

£11.19under the $15 to $100 sweet spot

Price range

£6.13–£14.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

2.6%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #124 within Fancy Dress. It carries 647 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#124in Fancy Dress

Average rating

4.14 starsAmazon United Kingdom average 4.36 stars

Average reviews

647per listing

Listings tracked

10

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months