fancy dress
Skip itPrices mostly outside the sweet spot ($6.13–$14.72) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good647.2avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Okay£11.19avg listing price — sweet spot $15–$100
Market size
Okay£145K£145K/yr · 2.6M searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£6.13–£14.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fancy dress is a £145K/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
fancy dress market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £90K–£112K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.4%
- Avg brand age
- 39 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
37
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
10%
- BSBUY52%
- FASHIONISM14%
- RSLOVE8%
- Star and Stripes7%
- Smiffys6%
- EYWILYWI4%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 7.0×
Top fancy dress search terms
- fancy dress for adults723K/yr
- fancy dress441K/yr
- fancy dress for adults women267K/yr
- fancy dress men168K/yr
- mens fancy dress costume193K/yr
- mens fancy dress144K/yr
- adult fancy dress107K/yr
- costumes for men110K/yr
- fancy dress costumes54K/yr
- costume adult73K/yr
Top fancy dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BSBUY Arab Sheik Costume Men White Sheik Robe Arabischen Gebetskleidung Middle Eastern Clothes Outfit Include Robe Hijab Eyeglasses Beard Halloween Christmas Party Birthday Cosplay Fancy Dress Up
BSBUY£9.804.6★61 rev
FASHIONISM Mens Womens 118 Fancy Dress Costume Adults 118 Print Vest Stripe Shorts Tash Wig Wristband and Referee Socks Set (6Pcs Set Small)
FASHIONISM£13.814.1★45 rev
Star and Stripes Lifeguard Cross + T-Shirt - Fancy Dress Beach Party Yellow Yellow Medium
Star and Stripes£7.254.4★352 rev
Smiffys Grease Pink Ladies Jacket for Women Pink Jacket with Embroidered Logo Officially Licensed Ideal for Matching Group Outfits Fancy Dress and Playful Music-Themed Events Halloween S
Smiffys£12.624.2★3,769 rev
RSLOVE Women Lingerie Sets Costume - Sexy Maid Outfits Sleepwear Dress for Halloween Cosplay Black Medium
RSLOVE£14.724.1★226 rev
Newest
by launch date
Ibiza Final Boss Costume Funny Costumes For Men with Handsome Black Bowl Cut Wig Hair Nets Goatee Mustache Sunglasses Gold Chain Ring & Tattoo Sleeves 90s Meme Cosplay Ibiza Outfit for Carnival Party
CHMMY£13.3212 rev
EYWILYWI Adult Banana Costume Hilarious Yellow Banana Jumpsuit Lightweight Comfortable Unisex Outfit for Halloween Parties Carnivals Christmas Perfect for Fun Themed Cosplay. (Yellow)
EYWILYWI£6.1373 rev
BSBUY Arab Sheik Costume Men White Sheik Robe Arabischen Gebetskleidung Middle Eastern Clothes Outfit Include Robe Hijab Eyeglasses Beard Halloween Christmas Party Birthday Cosplay Fancy Dress Up
BSBUY£9.8061 rev
RSLOVE Women Lingerie Sets Costume - Sexy Maid Outfits Sleepwear Dress for Halloween Cosplay Black Medium
RSLOVE£14.72226 rev
RSLOVE Women Lingerie Sets Costume - Sexy Maid Outfits Sleepwear Dress for Halloween Cosplay Pink XX-Large
RSLOVE£13.57226 rev
Trending
90-day click momentumStar and Stripes Lifeguard Cross + T-Shirt - Fancy Dress Beach Party Yellow Yellow Medium
Star and Stripes£7.254.4★
RSLOVE Women Lingerie Sets Costume - Sexy Maid Outfits Sleepwear Dress for Halloween Cosplay Black Medium
RSLOVE£14.724.1★
FASHIONISM Mens Womens 118 Fancy Dress Costume Adults 118 Print Vest Stripe Shorts Tash Wig Wristband and Referee Socks Set (6Pcs Set Small)
FASHIONISM£13.814.1★
RSLOVE Women Lingerie Sets Costume - Sexy Maid Outfits Sleepwear Dress for Halloween Cosplay Pink XX-Large
RSLOVE£13.574.1★
Smiffys Grease Pink Ladies Jacket for Women Pink Jacket with Embroidered Logo Officially Licensed Ideal for Matching Group Outfits Fancy Dress and Playful Music-Themed Events Halloween S
Smiffys£12.624.2★
What buyers say about fancy dress
What buyers praise and complain about, mined from review topics.What buyers love
“Decent enough”
“Great value for money”
“Exactly what it shows in the picture, cant complain”
“fitted well”
“Design was good as the costume was to be worn whilst playing football”
What buyers complain about
“was a little on the big side and baggy”
“poor, dont think it will last more than five minutes once on so overall not very happy with the quality and cost”
“Looks cheap and stitching shoddy”
“Really cheap thin papery fabric”
“Nothing like the picture at all”
Top return reasons
Common questions
- Is fancy dress profitable to sell on Amazon United Kingdom?
- The niche generates £145K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (33/100).
- How competitive is the fancy dress niche?
- 9 brands and 37 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in fancy dress?
- Top complaints mined from reviews: Size-Overall, Durability, Stitch/Finish/Polish. The return rate is 2.6%.
- When does demand for fancy dress peak?
- Demand peaks in Oct–Nov; the busiest month runs 7.0× the quietest.
- What does it cost to enter the fancy dress niche?
- Listings span £6.13–£14.72; the average listing price is £11.19 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.