Fancy Dress
prices mostly outside the sweet spot ($6.13–$14.72) — Fancy Dress doesn't clear our bar today.
Flapen Score
Is Fancy Dress profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fancy Dress is a £145K/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 33/100.
Fancy Dress: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.7% over the last 90 days and 0.5% of searches end in a purchase.
£145K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 10 products
Top Fancy Dress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BSBUY Arab Sheik Costume Men White Sheik Robe Arabischen Gebetskleidung Middle Eastern Clothes Outfit Include Robe Hijab Eyeglasses Beard Halloween Christmas Party Birthday Cosplay Fancy Dress Up
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago
FASHIONISM Mens Womens 118 Fancy Dress Costume Adults 118 Print Vest Stripe Shorts Tash Wig Wristband and Referee Socks Set (6Pcs Set Small)
- Price
- £13.81
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 2y ago
Star and Stripes Lifeguard Cross + T-Shirt - Fancy Dress Beach Party Yellow Yellow Medium
- Price
- £7.25
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 9y ago
Smiffys Grease Pink Ladies Jacket for Women Pink Jacket with Embroidered Logo Officially Licensed Ideal for Matching Group Outfits Fancy Dress and Playful Music-Themed Events Halloween S
- Price
- £12.62
- Rating
- 4.2/5
- Reviews
- 3,769
- Age
- 16y ago
RSLOVE Women Lingerie Sets Costume - Sexy Maid Outfits Sleepwear Dress for Halloween Cosplay Black Medium
- Price
- £14.72
- Rating
- 4.1/5
- Reviews
- 226
- Age
- 1y ago
Trending
90-day click momentumStar and Stripes Lifeguard Cross + T-Shirt - Fancy Dress Beach Party Yellow Yellow Medium
- Price
- £7.25
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 9y ago
RSLOVE Women Lingerie Sets Costume - Sexy Maid Outfits Sleepwear Dress for Halloween Cosplay Black Medium
- Price
- £14.72
- Rating
- 4.1/5
- Reviews
- 226
- Age
- 1y ago
FASHIONISM Mens Womens 118 Fancy Dress Costume Adults 118 Print Vest Stripe Shorts Tash Wig Wristband and Referee Socks Set (6Pcs Set Small)
- Price
- £13.81
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 2y ago
RSLOVE Women Lingerie Sets Costume - Sexy Maid Outfits Sleepwear Dress for Halloween Cosplay Pink XX-Large
- Price
- £13.57
- Rating
- 4.1/5
- Reviews
- 226
- Age
- 1y ago
Smiffys Grease Pink Ladies Jacket for Women Pink Jacket with Embroidered Logo Officially Licensed Ideal for Matching Group Outfits Fancy Dress and Playful Music-Themed Events Halloween S
- Price
- £12.62
- Rating
- 4.2/5
- Reviews
- 3,769
- Age
- 16y ago
Newest
by launch date
Ibiza Final Boss Costume Funny Costumes For Men with Handsome Black Bowl Cut Wig Hair Nets Goatee Mustache Sunglasses Gold Chain Ring & Tattoo Sleeves 90s Meme Cosplay Ibiza Outfit for Carnival Party
- Price
- £13.32
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 10mo ago
EYWILYWI Adult Banana Costume Hilarious Yellow Banana Jumpsuit Lightweight Comfortable Unisex Outfit for Halloween Parties Carnivals Christmas Perfect for Fun Themed Cosplay. (Yellow)
- Price
- £6.13
- Rating
- 3.8/5
- Reviews
- 73
- Age
- 1y ago
BSBUY Arab Sheik Costume Men White Sheik Robe Arabischen Gebetskleidung Middle Eastern Clothes Outfit Include Robe Hijab Eyeglasses Beard Halloween Christmas Party Birthday Cosplay Fancy Dress Up
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago
RSLOVE Women Lingerie Sets Costume - Sexy Maid Outfits Sleepwear Dress for Halloween Cosplay Black Medium
- Price
- £14.72
- Rating
- 4.1/5
- Reviews
- 226
- Age
- 1y ago
RSLOVE Women Lingerie Sets Costume - Sexy Maid Outfits Sleepwear Dress for Halloween Cosplay Pink XX-Large
- Price
- £13.57
- Rating
- 4.1/5
- Reviews
- 226
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
37
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
10%
- BSBUY52%
- FASHIONISM14%
- RSLOVE8%
- Star and Stripes7%
- Smiffys6%
- EYWILYWI4%
- Open — no brand owns it (3 brands, 10%)
Fancy Dress demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 7.0×
Top Fancy Dress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fancy dress for adults723K/yr
- fancy dress441K/yr
- fancy dress for adults women267K/yr
- fancy dress men168K/yr
- mens fancy dress costume193K/yr
- mens fancy dress144K/yr
- adult fancy dress107K/yr
- costumes for men110K/yr
- fancy dress costumes54K/yr
- costume adult73K/yr
What reviews say buyers love and hate about Fancy Dress
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Decent enough”
“Great value for money”
“Exactly what it shows in the picture, cant complain”
“fitted well”
“Design was good as the costume was to be worn whilst playing football”
What buyers complain about
83% of reviews“was a little on the big side and baggy”
“poor, dont think it will last more than five minutes once on so overall not very happy with the quality and cost”
“Looks cheap and stitching shoddy”
“Really cheap thin papery fabric”
“Nothing like the picture at all”
Fancy Dress return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
80%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fancy Dress questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
