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Family Fortunes Board Game

Fail

Shoppers spend only $6K a year here, so Family Fortunes Board Game is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£6K/yr30K searches / yr
90-day growth
-38.9%search demand this quarter
Competition
93%top-5 click share · 6 brands · 74 sellers

Flapen Score

Family Fortunes Board Game against its category

The dotted line is the Toys & Games average. Past it, Family Fortunes Board Game is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Family Fortunes Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Family Fortunes Board Game 30K times last year and spent an estimated £6K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-38.9%
Conversion, latest week
1.4%
Market size, estimated
£6Ka year
Peak month
December26.1× the quietest month
Top search term
family fortunes board game17K searches a year

02 · Price

A sale here is worth £15.85.

Listings sell for £15.85 on average, from £7.22 to £25.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £15.85 that is £0 to £2K a year per listing.

Average price
£15.85inside the $15 to $100 sweet spot
Price range
£7.22–£25.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #1,559 within Games & Accessories. It carries 3,111 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
18.4%
Average rank
#1,559in Games & Accessories
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,111per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Family Fortunes Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

74

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • TIGHUP62%
  • Big Sky Games15%
  • Drumond Park Limited10%
  • Ginger Fox7%
  • DO YOU REALLY KNOW YOUR FAMILY?4%
  • Cheatwell Games3%

Demand

Family Fortunes Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 26.1×

Search terms

Top Family Fortunes Board Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • family fortunes board game17K/yr
  • family fortunes8K/yr
  • family fortunes game5K/yr

Reviews and returns

What reviews say buyers love and hate about Family Fortunes Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall38%−0.15

Rubbish

Absolute rubbish

Size-Overall25%−0.12

Too small

Came too small

Value For Money13%+0.08

Its worth about £4 at the most

Wheel Quality4%−0.01

It was a little difficult to spin the wheel however when you got the knack it was fine the wheel felt a little restricted

Love

Fun/Entertainment Experience54%+3.87

Fun game

Fun

Fun for everyone

Value For Money15%+0.08

well worth the money

value for money

Good value

Quality-Overall11%−0.15

The quality is great

Good quality product, good value, promptly delivered

all the parts seem good quality

Ease Of Use8%+0.35

Easy to use as well

Easy to play

it was pretty easy to play

Trivia Games6%+0.36

Quiz

Return

0.9% Return rate 18% Fixable by listing

Value For Money23%▁▅▂█▁▁

Its worth about £4 at the most

Size-Overall18%▁▁█▁▁▁

Too small

Came too small

Product Condition18%▁▁█▁▁▁
Quality-Overall9%▁▁▁▁█▁

Rubbish

Absolute rubbish

Fun/Entertainment Experience9%

FAQ

Common Family Fortunes Board Game questions

Answered from the same tracked data.