How competitive is the Fallout Figure niche on Amazon United Kingdom?

5 brands and 51 sellers compete in Fallout Figure on Amazon United Kingdom. The top 5 Fallout Figure products take 63% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Fallout Figure niche?

Fallout Figure sells for £33.77 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.15–£62.52. The average incumbent carries 67 reviews — the moat a new listing must climb.

Fallout Figure

soft demand (-68.2% this quarter) — Fallout Figure doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fallout Figure profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fallout Figure is a £18K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Fallout Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -68.2% over the last 90 days and 0.9% of searches end in a purchase.

£18K

revenue / yr

Units sold / yr750

Search volume / yr-68.2%58K

Conversion rate0.9%

Avg price£33.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 51

Top-5 product click share63%

Open market0%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Fallout Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

McFarlane Fallout Maximus 7in Deluxe Action Figure Toys

Price: £33.29
Rating: 4.8/5
Reviews: 188
Age: 9mo ago

McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition

Price: £50.14
Rating: 4.2/5
Reviews: 7
Age: 3mo ago

McFarlane Fallout The Ghoul 7in Deluxe Action Figure Toys

Price: £33.53
Rating: 4.7/5
Reviews: 164
Age: 9mo ago

McFarlane Fallout 4 T-60 Vault Tec and Sole Survivor 2 Pack Toys

Price: £58.98
Rating: 4.2/5
Reviews: 32
Age: 9mo ago

McFarlane Fallout Maximus (Season 2) 6in Posed Figure Toys

Price: £21.97
Rating: 4.6/5
Reviews: 43
Age: 9mo ago

Newest

by launch date

McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition

Price: £50.14
Rating: 4.2/5
Reviews: 7
Age: 3mo ago

Fallout Pip-Boy Limited Edition Lenticular Ingot Special Numbered Metal Collectible Vault-Tec Merchandise Officially Licensed (5000 worldwide)

Price: £24.99
Rating: 4.6/5
Reviews: 24
Age: 8mo ago

McFarlane Fallout Maximus 7in Deluxe Action Figure Toys

Price: £33.29
Rating: 4.8/5
Reviews: 188
Age: 9mo ago

McFarlane Fallout The Ghoul 7in Deluxe Action Figure Toys

Price: £33.53
Rating: 4.7/5
Reviews: 164
Age: 9mo ago

McFarlane Fallout 4 T-60 Vault Tec and Sole Survivor 2 Pack Toys

Price: £58.98
Rating: 4.2/5
Reviews: 32
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

McFarlane89%
Dark Horse4%
FaNaTtik3%
Dark Horse Comics3%
MODIPHIUS ENTERTAINT LTD2%

Fallout Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR0.9%Products15Brands5Top 5 Brands100%OOS Rate10.6%Rating4.5★Reviews67Avg BSR#2,612

Top Fallout Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fallout figure28K/yr -70.3%0.5% conv.
mcfarlane fallout15K/yr -60.6%0.6% conv.
fallout figures11K/yr -74.9%0.9% conv.
fallout mcfarlane5K/yr -53.7%2.1% conv.

What reviews say buyers love and hate about Fallout Figure

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Quality-Overall33%

“Super detail”

Value For Money25%

“great value as this will likely grow in value for years to come”

Advertised Vs Actual Product8%

“Just as expected”

Design-Overall8%

“Excellent model of the character”

Gifting Purpose8%

“Excellent Gift”

What buyers complain about

50% of reviews

Add-Ons/Attachments50%

“The attachments can be a bit fiddily”

Fallout Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

33%

2Color

33%

3Display-Overall

33%

Common Fallout Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fallout Figure 36/100 on Amazon United Kingdom — Skip it. The niche generates £18K/yr across 15 tracked products. 3 of 12 products launched in the last 360 days are still selling. Search demand moved -68.2% over the last 90 days.

Fallout Figure buyers on Amazon United Kingdom complain most about Add-Ons/Attachments, the themes mined from the niche's reviews. Its return rate is 0.5%.