Fallout Figure
FailDemand is soft, at -68.2% this quarter, so Fallout Figure is a Fail.
- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £18K/yr58K searches / yr
- 90-day growth
- -68.2%search demand this quarter
- Competition
- 63%top-5 click share · 5 brands · 51 sellers
Flapen Score
Fallout Figure against its category
The dotted line is the Toys & Games average. Past it, Fallout Figure is stronger. Inside it, weaker.
Market
The Fallout Figure market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fallout Figure 58K times last year and spent an estimated £18K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -68.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £18Ka year
- Top search term
- fallout figure28K searches a year
02 · Price
A sale here is worth £33.77.
Listings sell for £33.77 on average, from £15.15 to £62.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £33.77 that is £0 to £3K a year per listing.
- Average price
- £33.77inside the $15 to $100 sweet spot
- Price range
- £15.15–£62.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #2,612 within Hobbies. It carries 67 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 67%
- Out of stock, average day
- 10.6%
- Average rank
- #2,612in Hobbies
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 67per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Fallout Figure products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
McFarlane Fallout Maximus 7in Deluxe Action Figure Toys
- Price
- £33.29
- Rating
- 4.8/5
- Reviews
- 188
- Age
- 9mo ago

McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition
- Price
- £50.14
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 3mo ago

McFarlane Fallout The Ghoul 7in Deluxe Action Figure Toys
- Price
- £33.53
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 9mo ago

McFarlane Fallout 4 T-60 Vault Tec and Sole Survivor 2 Pack Toys
- Price
- £58.98
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 9mo ago

McFarlane Fallout Maximus (Season 2) 6in Posed Figure Toys
- Price
- £21.97
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 9mo ago
Trending
estimated 90-day click momentum
McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition
- Price
- £50.14
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 3mo ago

McFarlane Toys - Fallout Lucy 7in Deluxe Action Figure Elite Edition #6
- Price
- £43.65
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago

Fallout Pip-Boy Limited Edition Lenticular Ingot Special Numbered Metal Collectible Vault-Tec Merchandise Officially Licensed (5000 worldwide)
- Price
- £24.99
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 8mo ago

McFarlane Fallout Maximus 7in Deluxe Action Figure Toys
- Price
- £33.29
- Rating
- 4.8/5
- Reviews
- 188
- Age
- 9mo ago

McFarlane Fallout Vault Boy (Version 2) 5in Posed Figure Toys
- Price
- £17.24
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 9mo ago
Newest
by launch date
McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition
- Price
- £50.14
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 3mo ago

Fallout Pip-Boy Limited Edition Lenticular Ingot Special Numbered Metal Collectible Vault-Tec Merchandise Officially Licensed (5000 worldwide)
- Price
- £24.99
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 8mo ago

McFarlane Fallout Maximus 7in Deluxe Action Figure Toys
- Price
- £33.29
- Rating
- 4.8/5
- Reviews
- 188
- Age
- 9mo ago

McFarlane Fallout The Ghoul 7in Deluxe Action Figure Toys
- Price
- £33.53
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 9mo ago

McFarlane Fallout 4 T-60 Vault Tec and Sole Survivor 2 Pack Toys
- Price
- £58.98
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
51
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- McFarlane89%
- Dark Horse4%
- FaNaTtik3%
- Dark Horse Comics3%
- MODIPHIUS ENTERTAINT LTD2%
Demand
Fallout Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 7.7× · 6 of 12 months tracked
Search terms
Top Fallout Figure search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fallout figure28K/yr
- mcfarlane fallout15K/yr
- fallout figures11K/yr
- fallout mcfarlane5K/yr
Reviews and returns
What reviews say buyers love and hate about Fallout Figure
We read the reviews and the return reasons for every product selling here.
“The attachments can be a bit fiddily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fallout Figure questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









