fallout figure
Skip itSoft demand (-68.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible67.13avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£33.77avg listing price — sweet spot $15–$100
Price range
Incredible£15.15–£62.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£18K£18K/yr · 58K searches
Growth
Bad-68.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fallout figure is a £18K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fallout figure market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £17K–£25K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #2,612
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 7%
- Out of stock
- 10.6%
- Avg brand age
- 32 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- McFarlane89%
- Dark Horse4%
- FaNaTtik3%
- Dark Horse Comics3%
- MODIPHIUS ENTERTAINT LTD2%
Demand
Weekly Amazon search volume, last 26 weeks — -68.2% search growth over the last 90 days.Top fallout figure search terms
- fallout figure28K/yr
- mcfarlane fallout15K/yr
- fallout figures11K/yr
- fallout mcfarlane5K/yr
Top fallout figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McFarlane Fallout Maximus 7in Deluxe Action Figure Toys
McFarlane£33.294.8★188 rev
McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition
McFarlane£50.144.2★7 rev
McFarlane Fallout The Ghoul 7in Deluxe Action Figure Toys
McFarlane£33.534.7★164 rev
McFarlane Fallout 4 T-60 Vault Tec and Sole Survivor 2 Pack Toys
McFarlane£58.984.2★32 rev
McFarlane Fallout Maximus (Season 2) 6in Posed Figure Toys
McFarlane£21.974.6★43 rev
Newest
by launch dateMcFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition
McFarlane£50.147 rev
Fallout Pip-Boy Limited Edition Lenticular Ingot Special Numbered Metal Collectible Vault-Tec Merchandise Officially Licensed (5000 worldwide)
FaNaTtik£24.9924 rev
McFarlane Fallout Maximus 7in Deluxe Action Figure Toys
McFarlane£33.29188 rev
McFarlane Fallout The Ghoul 7in Deluxe Action Figure Toys
McFarlane£33.53164 rev
McFarlane Fallout 4 T-60 Vault Tec and Sole Survivor 2 Pack Toys
McFarlane£58.9832 rev
Trending
90-day click momentumMcFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition
McFarlane£50.144.2★
McFarlane Toys - Fallout Lucy 7in Deluxe Action Figure Elite Edition #6
McFarlane£43.654.4★
Fallout Pip-Boy Limited Edition Lenticular Ingot Special Numbered Metal Collectible Vault-Tec Merchandise Officially Licensed (5000 worldwide)
FaNaTtik£24.994.6★
McFarlane Fallout Maximus 7in Deluxe Action Figure Toys
McFarlane£33.294.8★
McFarlane Fallout Vault Boy (Version 2) 5in Posed Figure Toys
McFarlane£17.244.7★
What buyers say about fallout figure
What buyers praise and complain about, mined from review topics.What buyers love
“Super detail”
“great value as this will likely grow in value for years to come”
“Just as expected”
“Excellent model of the character”
“Excellent Gift”
“durability is fantastic my boy loves them”
“Interesting and unique collectable, great value as this will likely grow in value for years to come”
“Very accurate model”
What buyers complain about
“The attachments can be a bit fiddily”
Top return reasons
Common questions
- Is fallout figure profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 15 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -68.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the fallout figure niche?
- 5 brands and 51 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fallout figure?
- Top complaints mined from reviews: Add-Ons/Attachments. The return rate is 0.5%.
- What does it cost to enter the fallout figure niche?
- Listings span £15.15–£62.52; the average listing price is £33.77 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.