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Fallout Figure

Fail

Demand is soft, at -68.2% this quarter, so Fallout Figure is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£18K/yr58K searches / yr
90-day growth
-68.2%search demand this quarter
Competition
63%top-5 click share · 5 brands · 51 sellers

Flapen Score

Fallout Figure against its category

The dotted line is the Toys & Games average. Past it, Fallout Figure is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fallout Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fallout Figure 58K times last year and spent an estimated £18K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-68.2%
Conversion, latest week
0.9%
Market size, estimated
£18Ka year
Top search term
fallout figure28K searches a year

02 · Price

A sale here is worth £33.77.

Listings sell for £33.77 on average, from £15.15 to £62.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £33.77 that is £0 to £3K a year per listing.

Average price
£33.77inside the $15 to $100 sweet spot
Price range
£15.15–£62.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #2,612 within Hobbies. It carries 67 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
67%
Out of stock, average day
10.6%
Average rank
#2,612in Hobbies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
67per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Fallout Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • McFarlane89%
  • Dark Horse4%
  • FaNaTtik3%
  • Dark Horse Comics3%
  • MODIPHIUS ENTERTAINT LTD2%

Demand

Fallout Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26Prime Day '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 7.7× · 6 of 12 months tracked

Search terms

Top Fallout Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fallout figure28K/yr
  • mcfarlane fallout15K/yr
  • fallout figures11K/yr
  • fallout mcfarlane5K/yr

Reviews and returns

What reviews say buyers love and hate about Fallout Figure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Add-Ons/Attachments50%−0.06

The attachments can be a bit fiddily

Love

Quality-Overall33%+2.14

Super detail

Great quality

Fantastic Quality, my boy asked for these with money he had from christmas i was a little hesitant at first because of the price for an action figure i was like wow

Value For Money25%+1.43

great value as this will likely grow in value for years to come

Worth every penny

Worth it

Advertised Vs Actual Product8%+0.39

Just as expected

Design-Overall8%−0.06

Excellent model of the character

Model is good

Gifting Purpose8%+0.39

Excellent Gift

Return

0.5% Return rate 33% Fixable by listing

Defective Material/Parts33%▁▁█▁▁▁
Color33%▁▁▁▁█▁
Display-Overall33%

FAQ

Common Fallout Figure questions

Answered from the same tracked data.