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Fake Scratch Card

Fail

Prices span $3.23–$9.84, mostly outside the sweet spot, so Fake Scratch Card is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£12K/yr42K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
79%top-5 click share · 7 brands · 7 sellers

Flapen Score

Fake Scratch Card against its category

The dotted line is the Toys & Games average. Past it, Fake Scratch Card is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Scratch Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fake Scratch Card 42K times last year and spent an estimated £12K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
5.4%
Market size, estimated
£12Ka year
Peak month
December20.5× the quietest month
Top search term
fake scratch card15K searches a year

02 · Price

A sale here is worth £5.27.

Listings sell for £5.27 on average, from £3.23 to £9.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £5.27 that is £527 to £1K a year per listing.

Average price
£5.27under the $15 to $100 sweet spot
Price range
£3.23–£9.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£527–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,959 within Novelty & Gag Toys. It carries 96 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
38%
Out of stock, average day
0.0%
Average rank
#1,959in Novelty & Gag Toys
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
96per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Fake Scratch Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

7

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

2%

  • Generic48%
  • BestaFiesta28%
  • Pinelands8%
  • Playcrate8%
  • Lets Go Crimbo5%
  • That's Amazing2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Fake Scratch Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 20.5×

Search terms

Top Fake Scratch Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fake scratch card15K/yr
  • fake scratch cards9K/yr
  • scratch cards lottery6K/yr
  • fake scratchcard5K/yr
  • lottery scratch cards3K/yr
  • prank scratch card3K/yr
  • prank scratch cards1K/yr
  • scratch card joke173/yr

Reviews and returns

What reviews say buyers love and hate about Fake Scratch Card

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
67%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Big”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Fake Scratch Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data