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Fake Poo

Fail

Prices span $2.08–$6.89, mostly outside the sweet spot, so Fake Poo is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£37K/yr78K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
84%top-5 click share · 11 brands · 37 sellers

Flapen Score

Fake Poo against its category

The dotted line is the Toys & Games average. Past it, Fake Poo is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Poo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fake Poo 78K times last year and spent an estimated £37K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
11.1%
Market size, estimated
£37Ka year
Peak month
December4.1× the quietest month
Top search term
fake poo51K searches a year

02 · Price

A sale here is worth £4.28.

Listings sell for £4.28 on average, from £2.08 to £6.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £4.28 that is £3K to £4K a year per listing.

Average price
£4.28under the $15 to $100 sweet spot
Price range
£2.08–£6.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #332 within Novelty & Gag Toys. It carries 850 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
83%
Out of stock, average day
6.3%
Average rank
#332in Novelty & Gag Toys
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
850per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fake Poo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

37

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

11%

  • The Little Party Shop33%
  • HENBRANDT21%
  • SZCXDKJ19%
  • Funnyman Products8%
  • W WIDMANN MILANO Party Fashion4%
  • Bristol Novelty3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Fake Poo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Fake Poo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fake poo51K/yr
  • joke turd9K/yr
  • fake poop7K/yr
  • fake dog poo6K/yr
  • joke poo5K/yr

Reviews and returns

What reviews say buyers love and hate about Fake Poo

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Fun/Entertainment Experience”
28%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Very small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fake Poo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data