fake poo
Skip itPrices mostly outside the sweet spot ($2.08–$6.89) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Good849.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Avg price
Bad£4.28avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 78K searches
Price range
Bad£2.08–£6.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fake poo is a £37K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fake poo market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £34K–£43K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #332
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 17%
- Out of stock
- 6.3%
- Avg brand age
- 38 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
37
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
11%
- The Little Party Shop33%
- HENBRANDT21%
- SZCXDKJ19%
- Funnyman Products8%
- W WIDMANN MILANO Party Fashion4%
- Bristol Novelty3%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -18.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top fake poo search terms
- fake poo51K/yr
- joke turd9K/yr
- fake poop7K/yr
- fake dog poo6K/yr
- joke poo5K/yr
Top fake poo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Little Party Shop Sticky Soft Fake Dog Poo Turd Novelty Practical Joke Prank Fun
The Little Party Shop£3.414.2★2,438 rev
SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween
SZCXDKJ£6.894.1★76 rev
Henbrandt Sticky Rubber Poo Realistic Soft Fake Dog Poo Waste Poo Prank Joke Fun Toy
HENBRANDT£2.334.2★497 rev
Long Straight Joke Dog Poo~Poop~Mess~Turd ~ Fake Imitation
Funnyman Products£4.083.9★47 rev
Jumbo Poo Traditional Novelty Jokes & tricks Fake Gags & Novelties for Kids Birthday Party Favors
W WIDMANN MILANO Party Fashion£4.794.4★920 rev
Newest
by launch date
6 Pcs Randomly Fake Poop Toy Set Fake Poop Realistic False Dog Poop Mischief Turd April Fools Day Pranks Props Realistic Brown Props
Cawhui£5.772 rev
Mondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler
mondiko£6.2872 rev
Gowxs Brown Fake Poopy Toy Sproof Realistic Fake Poop Novelty Floating Fake Poop Toys for April Fools Day Prank Perfect Gag Gift Prank Gift Novelty and Gag Toys
Gowxs£3.558 rev
SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween
SZCXDKJ£6.8976 rev
Gifton - Stretchy Poo Stress Relief Ball Fake Poop - Novelty Squishy Squeeze Sensory Fidget Toy - Gift for Boy Girl Teen Kids - Funny Birthday Present for Adults Men Women - Christmas Stocking Filler
Gifton£5.205,561 rev
Trending
90-day click momentum6 Pcs Randomly Fake Poop Toy Set Fake Poop Realistic False Dog Poop Mischief Turd April Fools Day Pranks Props Realistic Brown Props
Cawhui£5.775.0★
Mondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler
mondiko£6.284.1★
SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween
SZCXDKJ£6.894.1★
Long Straight Joke Dog Poo~Poop~Mess~Turd ~ Fake Imitation
Funnyman Products£4.083.9★
Jumbo Poo Traditional Novelty Jokes & tricks Fake Gags & Novelties for Kids Birthday Party Favors
W WIDMANN MILANO Party Fashion£4.794.4★
What buyers say about fake poo
What buyers praise and complain about, mined from review topics.What buyers love
“Fun gift”
“Fun gift”
“Did the job”
“This is excellent, looks great, is easy to handle”
“making them stick”
“worth the price”
“It's great and stretchy”
“Great size”
“The material feels durable enough to reuse multiple times”
What buyers complain about
“Very small”
“Poor quality - broke on its first day”
“Broke on it's first day”
“They are also quite expensive for what they are”
“Looks funny doesn't smell good practical joke”
“is no use whatsoever”
“hard to clean”
“making it hard to clean off”
“Nowhere in the description does it say these are sticky”
“Its a lot smaller than it looks in the picture”
Top return reasons
Common questions
- Is fake poo profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the fake poo niche?
- 11 brands and 37 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in fake poo?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.
- When does demand for fake poo peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the fake poo niche?
- Listings span £2.08–£6.89; the average listing price is £4.28 (sweet spot $15–$100). The average incumbent carries 850 reviews — the moat a new listing must climb.