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Fake Poo

Fail

Prices span $2.08–$6.89, mostly outside the sweet spot, so Fake Poo is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£37K/yr78K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
84%top-5 click share · 11 brands · 37 sellers

Flapen Score

Fake Poo against its category

The dotted line is the Toys & Games average. Past it, Fake Poo is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Poo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fake Poo 78K times last year and spent an estimated £37K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
11.1%
Market size, estimated
£37Ka year
Peak month
December4.1× the quietest month
Top search term
fake poo51K searches a year

02 · Price

A sale here is worth £4.28.

Listings sell for £4.28 on average, from £2.08 to £6.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £4.28 that is £3K to £4K a year per listing.

Average price
£4.28under the $15 to $100 sweet spot
Price range
£2.08–£6.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #332 within Novelty & Gag Toys. It carries 850 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
83%
Out of stock, average day
6.3%
Average rank
#332in Novelty & Gag Toys
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
850per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fake Poo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

37

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

11%

  • The Little Party Shop33%
  • HENBRANDT21%
  • SZCXDKJ19%
  • Funnyman Products8%
  • W WIDMANN MILANO Party Fashion4%
  • Bristol Novelty3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Fake Poo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Fake Poo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fake poo51K/yr
  • joke turd9K/yr
  • fake poop7K/yr
  • fake dog poo6K/yr
  • joke poo5K/yr

Reviews and returns

What reviews say buyers love and hate about Fake Poo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.26

Very small

This is tiny

Its a lot smaller than it looks in the picture

Quality-Overall20%−0.22

Poor quality - broke on its first day

rubbish quality

Not the best quality

Durability9%−0.05

Broke on it's first day

would expect it to last too long

eyes don't last

Value For Money8%−0.08

They are also quite expensive for what they are

Not worth the penny

To expensive

Smell7%+0.34

Looks funny doesn't smell good practical joke

Love

Fun/Entertainment Experience44%+2.91

Fun gift

Good fun

Keeps hubby entertained

Gifting Purpose18%+0.74

Fun gift

Brilliant little gift

Great for birthday surprises

Advertised Vs Actual Product11%+0.54

Did the job

Item as described

Ease Of Use5%+0.11

This is excellent, looks great, is easy to handle

Adhesion/Stickiness5%+0.18

making them stick

Return

0.3% Return rate 33% Fixable by listing

Quality-Overall23%▁█▇▁▇▃

Poor quality - broke on its first day

rubbish quality

Not the best quality

Size-Overall20%█▃▆▁▇▁

Very small

This is tiny

Its a lot smaller than it looks in the picture

Durability9%▁▃▁▁▁█

Broke on it's first day

would expect it to last too long

eyes don't last

Advertised Vs Actual Product8%▁▆▁▁▂█

Its a lot smaller than it looks in the picture

Defective Material/Parts6%▁▁▁█▂▃

FAQ

Common Fake Poo questions

Answered from the same tracked data.