Skip to content

Fake Moustache

Fail

Prices span $2.27–$5.10, mostly outside the sweet spot, so Fake Moustache is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£88K/yr215K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
72%top-5 click share · 14 brands · 55 sellers

Flapen Score

Fake Moustache against its category

The dotted line is the Toys & Games average. Past it, Fake Moustache is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Moustache market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fake Moustache 215K times last year and spent an estimated £88K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
12.4%
Market size, estimated
£88Ka year
Peak month
November3.4× the quietest month
Top search term
fake moustache59K searches a year

02 · Price

A sale here is worth £3.32.

Listings sell for £3.32 on average, from £2.27 to £5.10. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £3.32 that is £3K to £4K a year per listing.

Average price
£3.32under the $15 to $100 sweet spot
Price range
£2.27–£5.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #15 within Dress-Up Accessories. It carries 270 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#15in Dress-Up Accessories
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
270per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fake Moustache products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

55

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • HENBRANDT43%
  • Longan Craft12%
  • AUYAO10%
  • SONEER10%
  • Aeaocvo5%
  • IRYNA3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Fake Moustache search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Fake Moustache search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fake moustache59K/yr
  • moustache37K/yr
  • fake mustache26K/yr
  • stick on moustache17K/yr
  • mustache18K/yr
  • false moustache8K/yr
  • fake moustaches7K/yr
  • stick on moustache adults7K/yr
  • mustache stick on7K/yr
  • false moustache for adults5K/yr

Reviews and returns

What reviews say buyers love and hate about Fake Moustache

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness33%+0.14

the problems with the adhesive

Didn't stick

Doesnt have adhesive

Quality-Overall22%−0.11

Cheap, good looking prop for a fancy dress do

you can tell they are cheaply made

Quality not as good as described

Ease Of Use18%−0.24

very hard in using that especially in removing that sticker off to can be used

Ended up throwing a few away

so completely unusable

Value For Money13%−0.24

Waste of money

Thickness3%−0.03

The moustache itself is much thicker than I expected

Love

Fun/Entertainment Experience27%+2.36

Fun for parties or family events

Good for a laugh

Good fun

Adhesion/Stickiness23%+0.14

Adhered to face very well even with face paint

Excellent quality adhesion Excellent

Adhesive was really good

Advertised Vs Actual Product14%+1.64

Does the job

Exactly as seen

Does what it says on the tin

Quality-Overall11%−0.11

great product

Nice product

Very good purchase, well recommended

Value For Money10%−0.24

Cheap

good price

Return

0.5% Return rate 15% Fixable by listing

Adhesion/Stickiness48%██▃▅█▁

the problems with the adhesive

Didn't stick

Doesnt have adhesive

Quality-Overall28%▁▁█▁▁▁

Cheap, good looking prop for a fancy dress do

you can tell they are cheaply made

Quality not as good as described

Size-Overall9%▁▁▂▁▁█
Color7%▁▁█▁▁▁
Material Quality4%▁▁▁▁▁█

FAQ

Common Fake Moustache questions

Answered from the same tracked data.