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Fake Gun

Maybe

The products selling today average only 3.9★. But demand is soft, at -12.3% this quarter, so Fake Gun is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 44
Market size
£94K/yr317K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
34%top-5 click share · 43 brands · 111 sellers

Flapen Score

Fake Gun against its category

The dotted line is the Toys & Games average. Past it, Fake Gun is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fake Gun 317K times last year and spent an estimated £94K. The top 5 brands take 36% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
1.8%
Market size, estimated
£94Ka year
Peak month
October4.4× the quietest month
Top search term
fake gun97K searches a year

02 · Price

A sale here is worth £16.72.

Listings sell for £16.72 on average, from £3.06 to £42.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.72 that is £0 to £2K a year per listing.

Average price
£16.72inside the $15 to $100 sweet spot
Price range
£3.06–£42.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #107 within Dress-Up Accessories. It carries 1,252 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
95%
Out of stock, average day
11.9%
Average rank
#107in Dress-Up Accessories
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,252per listing
Listings tracked
55

04 · Newcomers

Amazon counts 4 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Fake Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

111

Top-5 brand share

36%

Top 20: 78%

Top-5 click share

34%

Top 20: 72%

Open market

58%

  • Dncvb9%
  • ACEXIER8%
  • Nerf7%
  • Yerdos6%
  • Dart Armoury6%
  • SK MISS5%

Demand

Fake Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Fake Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fake gun97K/yr
  • toy guns for boys55K/yr
  • dart gun12K/yr
  • foam blasters & bullets18K/yr
  • foam dart gun11K/yr
  • kids gun12K/yr
  • fake guns18K/yr
  • gun for kids8K/yr
  • kids guns9K/yr
  • plastic gun15K/yr

Reviews and returns

What reviews say buyers love and hate about Fake Gun

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.08

cheap quality

Poor quality control

Bad quality

Durability16%−0.12

Doesn't last

bad durability

Broke after 1 use

Shooting9%+0.22

It doesnt shoot at all

it is not possible to shoot

Not accurate, so not for target shooting

Size-Overall7%−0.02

Its small and come with alot of rubber bands

its not fit for purpose

Very small

Value For Money5%−0.02

It is quite expensive

maybe a bit overpriced

for that price I would say it's unfortunately expected

Love

Fun/Entertainment Experience22%+2.20

Great toy

Fun toy

Good fun

Quality-Overall16%−0.08

Really good quality perfect gift

the build quality is on point

Excellent Quality

Shooting13%+0.22

Great gun

Powerful shot

They all have a good range of shooting

Gifting Purpose5%+0.71

This was gift

Best gift

Good for presents

Value For Money5%−0.02

Worth the money

Good value for money

Good value

Return

1.5% Return rate 16% Fixable by listing

Functionality-Overall18%█▄▅▅▆▇
Shooting13%▆█▅▄▅▆

It doesnt shoot at all

it is not possible to shoot

Not accurate, so not for target shooting

Defective Material/Parts13%▄▆█▅▄▅
Quality-Overall12%▂▅▅▇█▆

cheap quality

Poor quality control

Bad quality

Size-Overall9%▄▅▇▆█▇

Its small and come with alot of rubber bands

its not fit for purpose

Very small

FAQ

Common Fake Gun questions

Answered from the same tracked data.