Fake Axe

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

-24.8%

Conversion, latest week

3.9%

Market size, estimated

£26Ka year

Peak month

October17.3× the quietest month

Top search term

toy axe14K searches a year

Listings sell for £8.55 on average, from £3.85 to £21.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.55 that is £855 to £2K a year per listing.

Average price

£8.55under the $15 to $100 sweet spot

Price range

£3.85–£21.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£855–£2K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #27 within Dress-Up Accessories. It carries 90 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

83%

Out of stock, average day

22.8%

Average rank

#27in Dress-Up Accessories

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

90per listing

Listings tracked

12

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months