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Fairy Wings

Maybe

The top 5 brands take only 28% of clicks. But demand is soft, at -13.8% this quarter, so Fairy Wings is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 44
Market size
£199K/yr669K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
16%top-5 click share · 70 brands · 83 sellers

Flapen Score

Fairy Wings against its category

The dotted line is the Toys & Games average. Past it, Fairy Wings is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairy Wings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fairy Wings 669K times last year and spent an estimated £199K. The top 5 brands take 28% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 669K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
669K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
2.9%
Market size, estimated
£199Ka year
Peak month
October7.4× the quietest month
Top search term
fairy wings232K searches a year

02 · Price

A sale here is worth £10.42.

Listings sell for £10.42 on average, from £3.31 to £33.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.42 that is £3K to £5K a year per listing.

Average price
£10.42under the $15 to $100 sweet spot
Price range
£3.31–£33.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #277 within Dress-Up Accessories. It carries 192 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
92%
Out of stock, average day
12.8%
Average rank
#277in Dress-Up Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
125

04 · Newcomers

Amazon counts 0 of last year's 45 launches as successful.

45 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
45
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fairy Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

70 rising

Sellers

83

Top-5 brand share

28%

Top 20: 69%

Top-5 click share

16%

Top 20: 46%

Open market

68%

  • BFSYRR6%
  • Tanganan6%
  • dinghaole6%
  • AYBUY5%
  • Zac's Alter Ego5%
  • Ruichi4%

Demand

Fairy Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 7.4×

Search terms

Top Fairy Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairy wings232K/yr
  • fairy wings adult89K/yr
  • butterfly wings62K/yr
  • fairy wings kids59K/yr
  • adult fairy wings32K/yr
  • fairy costume54K/yr
  • fairy costume adult33K/yr
  • adult fairy costume20K/yr
  • kids fairy wings15K/yr
  • fairy costume women17K/yr

Reviews and returns

What reviews say buyers love and hate about Fairy Wings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.14

Too small

Too big

far too short

Quality-Overall9%+1.24

The mask is of such poor quality

Extremely poor quality

Very badly made

Durability9%−0.15

Broke first time

broke first time wearing

Its broke

Assembly/Installation6%

Assembly is annoying

just a little fiddly to put together

Assembly is challenging

Advertised Vs Actual Product6%−0.10

they didnt look like the picture at all

Not like the pictures

so wasn't as described

Love

Quality-Overall20%+1.24

quite well made

Brilliant quality

Beautiful little set for my 1 year old granddaughter really good quality

Size-Overall10%−0.14

Good size and fit

Nice size for adults or children

they stay on well once adjusted

Fun/Entertainment Experience9%+1.02

fun to use

Fantastic, great fun for imaginative play

So much fun and magical

Value For Money8%−0.05

Good Value

well worth it

Good value for money

Color7%+0.25

The colours are really pretty

colourful

The colors are vibrant

Return

2.7% Return rate 71% Fixable by listing

Size-Overall54%▄▇█▆▆█

Too small

Too big

far too short

Quality-Overall10%▄▅▆█▇▅

The mask is of such poor quality

Extremely poor quality

Very badly made

Color5%▁▃▃▁▄█

Dont like the colour

it doesnt have any pink throughout the wing

Defective Material/Parts4%█▃▃▄▁▂
Strength3%▁▃▄█▄▄

it was very flimsy

Theyre a little bit flimsy so go carefully with them - particularly when you take them out the bag as theyre folded over each other

FAQ

Common Fairy Wings questions

Answered from the same tracked data.