Skip to content

Fairy Potions Kit for Kids

Fail

Shoppers spend an estimated $28K a year here, so Fairy Potions Kit for Kids is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£28K/yr24K searches / yr
90-day growth
+27.9%search demand this quarter
Competition
83%top-5 click share · 9 brands · 10 sellers

Flapen Score

Fairy Potions Kit for Kids against its category

The dotted line is the Toys & Games average. Past it, Fairy Potions Kit for Kids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairy Potions Kit for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fairy Potions Kit for Kids 24K times last year and spent an estimated £28K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+27.9%
Conversion, latest week
8.2%
Market size, estimated
£28Ka year
Peak month
December3.5× the quietest month
Top search term
fairy potions kit for kids15K searches a year

02 · Price

A sale here is worth £14.01.

Listings sell for £14.01 on average, from £11.34 to £17.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.01 that is £1K to £4K a year per listing.

Average price
£14.01under the $15 to $100 sweet spot
Price range
£11.34–£17.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #39 within Arts & Crafts. It carries 511 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#39in Arts & Crafts
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
511per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Fairy Potions Kit for Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

10

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

9%

  • Mostof28%
  • Veopoko23%
  • Grriopi21%
  • EUTOYZ7%
  • Fairy Maker7%
  • Tesok6%
  • Open — no brand owns it (3 brands, 9%)

Demand

Fairy Potions Kit for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Fairy Potions Kit for Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fairy potions kit for kids15K/yr
  • fairy potions6K/yr
  • fairy potion kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Fairy Potions Kit for Kids

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Fun/Entertainment Experience”
42%of negative reviews mention “Size-Overall”
0.4%of orders come back
“small”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Fairy Potions Kit for Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data