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Fairy Potions Kit for Kids

Fail

Shoppers spend only $28K a year here, so Fairy Potions Kit for Kids is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£28K/yr24K searches / yr
90-day growth
+27.9%search demand this quarter
Competition
83%top-5 click share · 9 brands · 10 sellers

Flapen Score

Fairy Potions Kit for Kids against its category

The dotted line is the Toys & Games average. Past it, Fairy Potions Kit for Kids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairy Potions Kit for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fairy Potions Kit for Kids 24K times last year and spent an estimated £28K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+27.9%
Conversion, latest week
8.2%
Market size, estimated
£28Ka year
Peak month
December3.5× the quietest month
Top search term
fairy potions kit for kids15K searches a year

02 · Price

A sale here is worth £14.01.

Listings sell for £14.01 on average, from £11.34 to £17.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.01 that is £1K to £4K a year per listing.

Average price
£14.01under the $15 to $100 sweet spot
Price range
£11.34–£17.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #39 within Arts & Crafts. It carries 511 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#39in Arts & Crafts
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
511per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Fairy Potions Kit for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

10

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

9%

  • Mostof28%
  • Veopoko23%
  • Grriopi21%
  • EUTOYZ7%
  • Fairy Maker7%
  • Tesok6%
  • Open — no brand owns it (3 brands, 9%)

Demand

Fairy Potions Kit for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Fairy Potions Kit for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairy potions kit for kids15K/yr
  • fairy potions6K/yr
  • fairy potion kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Fairy Potions Kit for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.09

small

Smaller than I expected

Thought it might have been a tad bigger

Ease Of Use17%−0.03

It's extremely difficult to open the lid

Instructions/User Manual/Troubleshooting17%−0.17

Instructions are not fully informative

Brightness/Shine/Glow8%+0.18

The glitters were really hard to open

Love

Fun/Entertainment Experience39%+0.36

Great game for kids

Good fun

it kept her engaged for hours

Gifting Purpose21%+2.46

A nice gift

Great gift

Bought as a gift for a childrens party - the child loved it

Quality-Overall10%−0.03

Great price and quality

Very good product

Quality

Value For Money7%+0.74

Reasonable price

good value for money

value is brilliant

Ease Of Use6%−0.03

easy to use

dont need any help so easy to just do what the choose

Lovely and very easy to make

Return

0.4% Return rate 35% Fixable by listing

Size-Overall29%▁█▁▆▄▁

small

Smaller than I expected

Thought it might have been a tad bigger

Gifting Purpose29%▁▁█▃▃▃
Value For Money12%▁▁▁▁█▆
Quality-Overall12%▁▁▁█▁█
Advertised Vs Actual Product6%▁█▁▁▁▁

FAQ

Common Fairy Potions Kit for Kids questions

Answered from the same tracked data.