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F1 Car

Fail

The top 5 brands take 99% of clicks, so F1 Car is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£32K/yr182K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
38%top-5 click share · 6 brands · 191 sellers

Flapen Score

F1 Car against its category

The dotted line is the Toys & Games average. Past it, F1 Car is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The F1 Car market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for F1 Car 182K times last year and spent an estimated £32K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
1.3%
Market size, estimated
£32Ka year
Peak month
December3.0× the quietest month
Top search term
f1 car36K searches a year

02 · Price

A sale here is worth £13.49.

Listings sell for £13.49 on average, from £6.53 to £138.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.49 that is £0 to £1K a year per listing.

Average price
£13.49under the $15 to $100 sweet spot
Price range
£6.53–£138.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #209 within Hobbies. It carries 1,505 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#209in Hobbies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,505per listing
Listings tracked
45

04 · Newcomers

Amazon counts 11 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
11Amazon's first-year sales bar
Average brand age
27 months

Products

Top F1 Car products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£955£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

191

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

0%

  • Bburago77%
  • Hot Wheels13%
  • LEGO4%
  • CMJ RC Cars3%
  • Pull & SPEED1%
  • Juegos Mattel1%

Demand

F1 Car search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top F1 Car search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • f1 car36K/yr
  • bburago f127K/yr
  • f1 cars25K/yr
  • burago f1 cars19K/yr
  • f1 model cars18K/yr
  • f1 toys16K/yr
  • f1 car model10K/yr
  • f1 model7K/yr
  • bburago f1 1/437K/yr
  • burago f1 cars 1/435K/yr

Reviews and returns

What reviews say buyers love and hate about F1 Car

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.05

Very disappointed with the warehouse quality control on this one – it was clear from the condition of the box that this was likely a return scam from a previous buyer

Hot wheels quality – shame that its one mould for all five cars

Good, cheap

Size-Overall11%0.00

Small size

Should be slightly bigger

didn't realise it was so small

Value For Money6%+1.28

The only thing I would change would be the price it was a little steep compared to what you get

Functionality-Overall6%−0.02

it did not go near that speed

Assembly/Installation4%+0.24

assembly is nothing like normal technic

Usually takes a couple of hours to build

Love

Quality-Overall22%−0.05

Decent quality

Good variety

The usual high Lego build quality

Value For Money17%+1.28

Good for price

Great deal

Good Value for Money

Gifting Purpose16%+1.50

Birthday Present

Great Gift

Birthday Gift

Collectibles11%+1.27

Nice collectable

perfect for my collection

Good addition to my grandson's collection and he loves it, would reccomend

Design-Overall8%−0.01

was amazing to build

the design is great

Exquisitely crafted

Return

1.0% Return rate 37% Fixable by listing

Gifting Purpose32%▅█▄▅▅▅
Size-Overall24%▅▃█▆▇█

Small size

Should be slightly bigger

didn't realise it was so small

Defective Material/Parts12%█▅▇█▅█
Advertised Vs Actual Product7%▁▄▃█▆▁

Misleading

Value For Money4%█▆▅▄▅▅

The only thing I would change would be the price it was a little steep compared to what you get

FAQ

Common F1 Car questions

Answered from the same tracked data.