F1 Car
FailThe top 5 brands take 99% of clicks, so F1 Car is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £32K/yr182K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 38%top-5 click share · 6 brands · 191 sellers
Flapen Score
F1 Car against its category
The dotted line is the Toys & Games average. Past it, F1 Car is stronger. Inside it, weaker.
Market
The F1 Car market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for F1 Car 182K times last year and spent an estimated £32K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £32Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- f1 car36K searches a year
02 · Price
A sale here is worth £13.49.
Listings sell for £13.49 on average, from £6.53 to £138.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.49 that is £0 to £1K a year per listing.
- Average price
- £13.49under the $15 to $100 sweet spot
- Price range
- £6.53–£138.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #209 within Hobbies. It carries 1,505 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #209in Hobbies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,505per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 11 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top F1 Car products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bburago Ferrari SF-25 F1 2025#44 Hamilton Diecast Model Car 1:43 Detailed Miniature Formula One Vehicle Officially Licensed Recommended Age 3+ Years Red
- Price
- £12.69
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 8mo ago

Bburago Formula 1 F1 MB W14 2023 (Hamilton) Race Car - 1:43 Scale - Incredibly Detailed Die-Cast Replica Collectible Model Vehicle Black
- Price
- £7.52
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 2y ago

Hot Wheels 1:64 Scale 5-Pack Formula 1 Die-Cast Toy Cars
- Price
- £6.70
- Rating
- 4.8/5
- Reviews
- 996
- Age
- 6mo ago

Bburago F1 Formula 1 MERCEDES AMG W15 (2024) - RUSSELL - Incredibly Detailed Die-Cast Replica Collectible Race Car Model Multiple Colours
- Price
- £8.23
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1y ago

Bburago F1 Formula 1 CAR ASSORTMENT(2024) - 1:43 Scale - Incredibly Detailed Die-Cast Replica Collectible Race Car Models Multiple Colours
- Price
- £8.58
- Rating
- 3.2/5
- Reviews
- 32
- Age
- 1y ago
Trending
90-day click momentum
Hot Wheels Premium BWT Alpine Formula One Team (#10) Vehicle
- Price
- £6.70
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 4mo ago

Hot Wheels Premium Formula 1 Mercedes-AMG PETRONAS Toy Race Car
- Price
- £6.78
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 8mo ago

Bburago - McLaren F1 MCL39 2025#4 Norris 1:43 Scale Diecast Car with Authentic Details F1 McLaren Replica Papaya/Black Livery Officially Licensed Recommended Age 3+ Years
- Price
- £10.71
- Rating
- 4.7/5
- Reviews
- 1,089
- Age
- 8mo ago

Bburago - F1 Ferrari SF-25#44 Lewis Hamilton 2025 1:64 Scale Diecast Car Detailed Formula 1 Single-Seater Replica Official Ferrari Licence Collectible Blister Pack Recommended Age 14+
- Price
- £8.50
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 7mo ago

1:43 F1 MERCEDES AMG W16 2025 ANTONELLI
- Price
- £10.56
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 7mo ago
Newest
by launch date
Hot Wheels Premium BWT Alpine Formula One Team (#10) Vehicle
- Price
- £6.70
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 4mo ago

Hot Wheels 1:64 Scale 5-Pack Formula 1 Die-Cast Toy Cars
- Price
- £6.70
- Rating
- 4.8/5
- Reviews
- 996
- Age
- 6mo ago

Bburago - F1 Ferrari SF-25#44 Lewis Hamilton 2025 1:64 Scale Diecast Car Detailed Formula 1 Single-Seater Replica Official Ferrari Licence Collectible Blister Pack Recommended Age 14+
- Price
- £8.50
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 7mo ago

1:43 F1 MERCEDES AMG W16 2025 ANTONELLI
- Price
- £10.56
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 7mo ago

Bburago - McLaren F1 MCL39 2025#4 Norris 1:43 Scale Diecast Car with Authentic Details F1 McLaren Replica Papaya/Black Livery Officially Licensed Recommended Age 3+ Years
- Price
- £10.71
- Rating
- 4.7/5
- Reviews
- 1,089
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
6 flat
Sellers
191
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
0%
- Bburago77%
- Hot Wheels13%
- LEGO4%
- CMJ RC Cars3%
- Pull & SPEED1%
- Juegos Mattel1%
Demand
F1 Car search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top F1 Car search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- f1 car36K/yr
- bburago f127K/yr
- f1 cars25K/yr
- burago f1 cars19K/yr
- f1 model cars18K/yr
- f1 toys16K/yr
- f1 car model10K/yr
- f1 model7K/yr
- bburago f1 1/437K/yr
- burago f1 cars 1/435K/yr
Reviews and returns
What reviews say buyers love and hate about F1 Car
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very disappointed with the warehouse quality control on this one – it was clear from the condition of the box that this was likely a return scam from a previous buyer
Hot wheels quality – shame that its one mould for all five cars
Good, cheap
Small size
Should be slightly bigger
didn't realise it was so small
The only thing I would change would be the price it was a little steep compared to what you get
it did not go near that speed
assembly is nothing like normal technic
Usually takes a couple of hours to build
Love
Decent quality
Good variety
The usual high Lego build quality
Good for price
Great deal
Good Value for Money
Birthday Present
Great Gift
Birthday Gift
Nice collectable
perfect for my collection
Good addition to my grandson's collection and he loves it, would reccomend
was amazing to build
the design is great
Exquisitely crafted
Return
1.0% Return rate 37% Fixable by listing
Small size
Should be slightly bigger
didn't realise it was so small
Misleading
The only thing I would change would be the price it was a little steep compared to what you get
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common F1 Car questions
Answered from the same tracked data.









