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Explorer Costume Kids

Fail

Shoppers spend only $50K a year here, so Explorer Costume Kids is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£50K/yr148K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
42%top-5 click share · 20 brands · 23 sellers

Flapen Score

Explorer Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Explorer Costume Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Explorer Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Explorer Costume Kids 148K times last year and spent an estimated £50K. The top 5 brands take 81% of clicks. Demand peaks in Mar–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
2.6%
Market size, estimated
£50Ka year
Peak month
May11.1× the quietest month
Top search term
explorer costume kids55K searches a year

02 · Price

A sale here is worth £12.91.

Listings sell for £12.91 on average, from £4.79 to £23.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.91 that is £0 to £1K a year per listing.

Average price
£12.91under the $15 to $100 sweet spot
Price range
£4.79–£23.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #460 within Fancy Dress. It carries 487 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
92%
Out of stock, average day
17.5%
Average rank
#460in Fancy Dress
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
487per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Explorer Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

20 rising

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

16%

  • Cheerful Children Toys32%
  • BSBUY30%
  • FYMNSI8%
  • Kidz@Play7%
  • Fadcaer4%
  • FNA FASHIONS3%
  • Open — no brand owns it (14 brands, 16%)

Demand

Explorer Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, May · busiest ÷ quietest = 11.1×

Search terms

Top Explorer Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • explorer costume kids55K/yr
  • kids explorer costume16K/yr
  • explorer costume15K/yr
  • safari costume kids12K/yr
  • zoo keeper costume kids16K/yr
  • kids safari costume6K/yr
  • archeologist costume kids6K/yr
  • paleontologist costume kids7K/yr
  • explorer outfit3K/yr
  • zookeeper costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Explorer Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.14

The hat is quite large

Small

so I think it would be too big for children

Quality-Overall15%−0.04

The quality is very cheap

Not great quality

Poor quality for the price

Strength7%−0.02

a bit flimsy

They do feel less robust than more expensive ones which is to be expected

is very light weight which is not particularly robust

Advertised Vs Actual Product4%−0.01

Picture misleading

Value For Money3%−0.01

a little overpriced for the overall quality

However, I think it is a tad expensive and not great value for money

I think that the main downside is the price

Love

Size-Overall19%−0.14

Fit perfectly

The size is great for kids up to adults

Fits like a glove

Quality-Overall18%−0.04

The hat is nicely made

Good quality

The quality of the kit is brilliant

Value For Money15%−0.01

Value for the money

Great value for money

Good value,

Gifting Purpose10%+2.12

great present, lots of things, and something they keep going back too

Birthday present

My Grandson was very happy with this present

Advertised Vs Actual Product4%−0.01

looked just like the pictures

Does the job

It met my expectations

Return

1.6% Return rate 77% Fixable by listing

Size-Overall67%█▇▇██▆

The hat is quite large

Small

so I think it would be too big for children

Quality-Overall10%█▂▅▁▄▆

The quality is very cheap

Not great quality

Poor quality for the price

Material Quality4%▁█▃▆▃▂

It is made from plastic

Advertised Vs Actual Product3%▁▃█▁▅▁

Picture misleading

Defective Material/Parts2%▁▁▁█▃▃

FAQ

Common Explorer Costume Kids questions

Answered from the same tracked data.