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Evacuee Costume Girls

Fail

Shoppers spend only $0 a year here, so Evacuee Costume Girls is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£0/yr90K searches / yr
90-day growth
-47.5%search demand this quarter
Competition
50%top-5 click share · 10 brands · 46 sellers

Flapen Score

Evacuee Costume Girls against its category

The dotted line is the Toys & Games average. Past it, Evacuee Costume Girls is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evacuee Costume Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Evacuee Costume Girls 90K times last year and spent an estimated £0. The top 5 brands take 94% of clicks. Demand peaks in Mar–May–Sep–Oct–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-47.5%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
May12.4× the quietest month
Top search term
evacuee costume girls45K searches a year

02 · Price

A sale here is worth £12.72.

Listings sell for £12.72 on average, from £4.81 to £19.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.72 that is £0 to £1K a year per listing.

Average price
£12.72under the $15 to $100 sweet spot
Price range
£4.81–£19.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
6.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #641 within Fancy Dress. It carries 572 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#641in Fancy Dress
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
572per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Evacuee Costume Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

46

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

4%

  • Smiffys63%
  • HENBRANDT9%
  • IKALI8%
  • My Illusions8%
  • Rubies6%
  • Memorabilia Pack Co.3%
  • Open — no brand owns it (4 brands, 4%)

Demand

Evacuee Costume Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, May, Sep, Oct, Nov · busiest ÷ quietest = 12.4×

Search terms

Top Evacuee Costume Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evacuee costume girls45K/yr
  • world war 2 evacuee costume17K/yr
  • ww2 evacuee costume for girls9K/yr
  • evacuee costume7K/yr
  • world war 2 costume for girls6K/yr
  • evacuee costume girl6K/yr

Reviews and returns

What reviews say buyers love and hate about Evacuee Costume Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality18%−0.30

the material is quite inexpensive

it has a very strange material

Strap/String Quality9%+0.47

no string for it

Size-Overall9%+1.66

Bad fit

it was too small

the seller sent the wrong size

Quality-Overall5%−0.13

Bad quality, ill fitting

Design-Overall5%−0.10

Quite badly made

Love

Size-Overall27%+1.66

the sizing is accurate

perfect sizing

Costume was a good fit good

Quality-Overall17%−0.13

Good quality

This is a high quality costume

overall it is a well presented

Value For Money17%+1.56

Good value

Great value

Good value for money and perfect sizing

Advertised Vs Actual Product7%+0.49

Did the job intended

looks like the picture

Exactly as in picture, excellent product

Material Quality5%−0.30

Its all in one costume material and fits well

The material is lightweight

Material and fit

Return

6.3% Return rate 78% Fixable by listing

Size-Overall73%█▇▇▇▇▇

Bad fit

it was too small

the seller sent the wrong size

Quality-Overall9%▂██▆▇▆

Bad quality, ill fitting

Material Quality5%█▃▄▆▁▇

the material is quite inexpensive

it has a very strange material

Thin3%▆█▆▁▅▂
Advertised Vs Actual Product2%▁▆▇▇█▅

FAQ

Common Evacuee Costume Girls questions

Answered from the same tracked data.