evacuee costume girls
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good571.67avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.72avg listing price — sweet spot $15–$100
Price range
Okay£4.81–£19.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.3%return rate — above 5% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
Market size
Bad£0£0/yr · 90K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, evacuee costume girls is a £0/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–May–Sep–Oct–Nov. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
evacuee costume girls market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £25K–£32K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #641
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 37%
- Out of stock
- 5.5%
- Avg brand age
- 50 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
46
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
4%
- Smiffys63%
- HENBRANDT9%
- IKALI8%
- My Illusions8%
- Rubies6%
- Memorabilia Pack Co.3%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -47.5% search growth over the last 90 days.Peak months: Mar, May, Sep, Oct, Nov · busiest ÷ quietest = 12.4×
Top evacuee costume girls search terms
- evacuee costume girls45K/yr
- world war 2 evacuee costume17K/yr
- ww2 evacuee costume for girls9K/yr
- evacuee costume7K/yr
- world war 2 costume for girls6K/yr
- evacuee costume girl6K/yr
Top evacuee costume girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smiffys Evacuee School Girl Costume Grey with Dress Hat Bag & Name Tag Girls Fancy Dress Child Dress Up Costumes
Smiffys£16.344.4★1,366 rev
Smiffys Evacuee Girl Costume Patterned with Dress Satchel ID Tag & Beret Girls Fancy Dress 1940s Dress Up Costumes
Smiffys£13.454.5★1,740 rev
Smiffys Evacuee Girl Costume Patterned 1940s Dress with Satchel ID Tag and Beret Girls World War II Fancy Dress Historical School Event Book Week Dress Up Costume
Smiffys£12.964.5★1,740 rev
Smiffys WWII Evacuee Girls Fancy Dress British World War 2 Book Day Childs Kids Costume Green Medium 7 - 9 Years
Smiffys£15.344.1★1,012 rev
My Illusions Girls Evacuee Costume Large Blue
My Illusions£13.384.1★73 rev
Newest
by launch date
Marendyee Kids Girls Bavarian Folk Dresses Kids Puff Sleeves Vintage Dress
Marendyee£10.738 rev
IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 10-12Y
IKALI£10.6412 rev
IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 7-8Y
IKALI£10.5012 rev
IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 4-6Y
IKALI£10.9212 rev
Morph Evacuee Costume Boys Victorian Costume Boys WW2 Costumes For Kids World Book Day Costumes For Boys 12-14
Morph£17.8910 rev
Trending
90-day click momentumMarendyee Kids Girls Bavarian Folk Dresses Kids Puff Sleeves Vintage Dress
Marendyee£10.733.6★
IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 10-12Y
IKALI£10.644.5★
IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 4-6Y
IKALI£10.924.5★
IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 7-8Y
IKALI£10.504.5★
Girls 1940s WW2 WW1 War Evacuee + Gas Mask & Box Fancy Dress Costume Outfit 3-10 Years (9-10 Years Girls)
Rubies£10.894.2★
What buyers say about evacuee costume girls
What buyers praise and complain about, mined from review topics.What buyers love
“the sizing is accurate”
“Good quality”
“Good value”
“Did the job intended”
“Its all in one costume material and fits well”
“comfortable and worth the value”
“Easy to wash and dries quickly”
“The dress design is quite clear”
“a sturdy feel that held up through a full school day”
“It looks the part, feels practical, and made the whole experience more fun for her”
What buyers complain about
“the material is quite inexpensive”
“no string for it”
“Bad fit”
“Bad quality, ill fitting”
“Quite badly made”
“The green of the costume isn't quite the same as the listing”
“The beret in my opinion was an odd shape”
“although it can feel a bit stiff in certain areas”
“Quite thin fabric”
“Stitching could be a bit more robust in places”
Top return reasons
Common questions
- Is evacuee costume girls profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 27 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (29/100).
- How competitive is the evacuee costume girls niche?
- 10 brands and 46 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in evacuee costume girls?
- Top complaints mined from reviews: Material Quality, Strap/String Quality, Size-Overall. The return rate is 6.3% — above our launch gate.
- When does demand for evacuee costume girls peak?
- Demand peaks in Mar–May–Sep–Oct–Nov; the busiest month runs 12.4× the quietest.
- What does it cost to enter the evacuee costume girls niche?
- Listings span £4.81–£19.64; the average listing price is £12.72 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.