Etch a Sketch
brand-locked demand (top 5 brands take 97% of clicks) — Etch a Sketch doesn't clear our bar today.
Flapen Score
Is Etch a Sketch profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Etch a Sketch is a £102K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Etch a Sketch: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.9% over the last 90 days and 5.0% of searches end in a purchase.
£102K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Etch a Sketch products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Etch A Sketch Classic Drawing Toy with Magic Screen for Ages 3 and up (Style May Vary)
- Price
- £25.29
- Rating
- 4.5/5
- Reviews
- 9,224
- Age
- 9y ago
SGILE Toddler Toys for Kids Toys for 1 2 3 Year Old Girls Boys Magnetic Drawing Board for Birthday Gift Etch & Sketch Pad with 3 Stamps Learning and Educational Blue
- Price
- £7.21
- Rating
- 4.6/5
- Reviews
- 9,567
- Age
- 4y ago
Etch A Sketch - Original Magic Screen - Childrens Magnetic Board - with 86% Recycled Plastic - Creative Games Committed to the Environment - 6066719 - Toys Children 3 Years +
- Price
- £22.91
- Rating
- 4.2/5
- Reviews
- 952
- Age
- 3y ago
Etch A Sketch - Recyclable version - Create infinite drawings with this magic screen - Travel size to take anywhere - Childrens toy 3+ years - Creative Hobbies Drawing Toy
- Price
- £11.89
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 3y ago
AiTuiTui Dinosaur Magnetic Drawing Board Kids Toys for 2 3 4 5 Years Old Girls Boys Birthday Gifts Colorful Erasable Doodle Pad Education Learning Kid Age 2-7 Toddler Drawing Travel Toys (Blue)
- Price
- £8.46
- Rating
- 4.4/5
- Reviews
- 5,191
- Age
- 2y ago
Trending
90-day click momentum
Yimomoyi Magnetic Drawing Board for Kids 12Pcs Magnetic Drawing Board Kid
- Price
- £10.62
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago
SGILE Toddler Toys for Kids Toys for 1 2 3 Year Old Girls Boys Magnetic Drawing Board for Birthday Gift Etch & Sketch Pad with 3 Stamps Learning and Educational Blue
- Price
- £7.21
- Rating
- 4.6/5
- Reviews
- 9,567
- Age
- 4y ago
Etch-A-Sketch Classic
- Price
- £33.12
- Rating
- 4.5/5
- Reviews
- 3,085
- Age
- 9y ago
AiTuiTui Magnetic Drawing Board Travel Size Erasable Doodle Sketching Writing Board Pad Travel Games for Kids in Car Early Education Learning Skill Development Toys for Girls Age 3 4 5 Year Old
- Price
- £8.47
- Rating
- 4.2/5
- Reviews
- 8,114
- Age
- 7y ago
![[2 Pack] Genialba 8.5 inch LCD Drawing Tablet for Kids Colorful Screen Writing Board Toddler Toys Learning Educational Stocking Fillers Kids Gifts for for 3 4 5 6 7 Year Old Boys Girls (Pink&Blue)](https://m.media-amazon.com/images/I/51FRZYJVy9L.jpg)
[2 Pack] Genialba 8.5 inch LCD Drawing Tablet for Kids Colorful Screen Writing Board Toddler Toys Learning Educational Stocking Fillers Kids Gifts for for 3 4 5 6 7 Year Old Boys Girls (Pink&Blue)
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 6,625
- Age
- 4y ago
Newest
by launch dateYimomoyi Magnetic Drawing Board for Kids 12Pcs Magnetic Drawing Board Kid
- Price
- £10.62
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago
AiTuiTui Dinosaur Magnetic Drawing Board Kids Toys for 2 3 4 5 Years Old Girls Boys Birthday Gifts Colorful Erasable Doodle Pad Education Learning Kid Age 2-7 Toddler Drawing Travel Toys (Blue)
- Price
- £8.46
- Rating
- 4.4/5
- Reviews
- 5,191
- Age
- 2y ago
Dinosaur Magnetic Drawing Board Kids Toys for Girls Boys Birthday Colorful Mess-Free Erasable Doodle Writing Sketch Pad Education Learning Car Travel Toy for Toddlers 2 3 4 5 Year Old Gift (Pink)
- Price
- £8.48
- Rating
- 4.4/5
- Reviews
- 5,191
- Age
- 2y ago
Etch A Sketch - Original Magic Screen - Childrens Magnetic Board - with 86% Recycled Plastic - Creative Games Committed to the Environment - 6066719 - Toys Children 3 Years +
- Price
- £22.91
- Rating
- 4.2/5
- Reviews
- 952
- Age
- 3y ago
Etch A Sketch - Recyclable version - Create infinite drawings with this magic screen - Travel size to take anywhere - Childrens toy 3+ years - Creative Hobbies Drawing Toy
- Price
- £11.89
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
34
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Etch A Sketch49%
- SGILE25%
- AiTuiTui15%
- Genialba6%
- Yimomoyi2%
- Kikidex2%
- Open — no brand owns it (1 brand, 2%)
Etch a Sketch demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.7×
Top Etch a Sketch search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- etch a sketch129K/yr
- mini etch a sketch5K/yr
- etchasketch for kids8K/yr
- etcher sketcher4K/yr
- etchasketch4K/yr
What reviews say buyers love and hate about Etch a Sketch
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Excellent product”
“Good fun for kids”
“Good value for money”
“Lovely colours”
“It was a gift”
What buyers complain about
75% of reviews“It is currently quite short”
“just overall rubbish purchase”
“Was not really worth the price”
“colours very faint”
“This is very flimsy”
Etch a Sketch return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Etch a Sketch questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
