Escape Room
FailDemand is soft, at -35.6% this quarter, so Escape Room is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £92K/yr423K searches / yr
- 90-day growth
- -35.6%search demand this quarter
- Competition
- 44%top-5 click share · 15 brands · 68 sellers
Flapen Score
Escape Room against its category
The dotted line is the Toys & Games average. Past it, Escape Room is stronger. Inside it, weaker.
Market
The Escape Room market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Escape Room 423K times last year and spent an estimated £92K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 423K
- Growth, 90 days vs prior 90
- -35.6%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £92Ka year
- Peak month
- December7.5× the quietest month
- Top search term
- escape room162K searches a year
02 · Price
A sale here is worth £13.07.
Listings sell for £13.07 on average, from £6.50 to £21.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £13.07 that is £3K to £7K a year per listing.
- Average price
- £13.07under the $15 to $100 sweet spot
- Price range
- £6.50–£21.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #487 within Games & Accessories. It carries 2,270 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #487in Games & Accessories
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,270per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Escape Room products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Thames & Kosmos EXIT: The Polar Station | Escape Room Card Game | Mystery & Puzzle Game for Kids & Adults Age 12+ | 14 Players | Family Game Night | Fun Adventure Game | Perfect for Gifting
- Price
- £12.27
- Rating
- 4.5/5
- Reviews
- 9,126
- Age
- 9y ago

Goliath Games Presents: Escape Room - The Game | 3 Thrilling Escape Rooms in Your Own Home! | Board Games for Adults | For 3-5 Players | Ages 16+ | Styles May Vary
- Price
- £21.35
- Rating
- 4.4/5
- Reviews
- 1,389
- Age
- 7y ago

Escape Room In An Envelope | Puzzle Mystery Game | Perfect For Games Night
- Price
- £12.67
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 4y ago

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Sabotage
- Price
- £12.91
- Rating
- 4.3/5
- Reviews
- 228
- Age
- 2y ago

Thames & Kosmos - EXIT: The Pharaohs Tomb - Level: 4/5 - Unique Escape Room Game - 1-4 Players - Puzzle Solving Strategy Board Games for Adults & Kids Ages 12+ - 692698
- Price
- £12.28
- Rating
- 4.5/5
- Reviews
- 2,063
- Age
- 9y ago
Trending
90-day click momentum
Ginger Fox Taskmaster Escape Room Game | Special Edition | Build the House and Solve 15 Puzzles to Escape | Solo or Group Game | Co-operative for 1+ players
- Price
- £16.70
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1mo ago

THAMES & KOSMOS EXIT: The Cursed Labyrinth | Exit: The Game - A Kosmos Game | Family-Friendly Card-Based at-Home Escape Room Experience for 1 to 4 Players Ages 10+ Black
- Price
- £12.01
- Rating
- 4.5/5
- Reviews
- 12,180
- Age
- 5y ago

Thames & Kosmos EXIT Kids - The Circus Mystery | Escape Room Strategy Card Game for Children & Parents | 1-4 Players | Ages 12+ | Level 3/5 Riddle Challenge Blue
- Price
- £13.61
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 6mo ago

Trapped Escape Room Game Flight 927 - Escape Room in a Box. Family games.
- Price
- £6.75
- Rating
- 4.1/5
- Reviews
- 247
- Age
- 5y ago

Trapped Escape Room Game The Zoo Escape Room in a Box. Family Games.
- Price
- £6.50
- Rating
- 4.1/5
- Reviews
- 247
- Age
- 5y ago
Newest
by launch date
Ginger Fox Taskmaster Escape Room Game | Special Edition | Build the House and Solve 15 Puzzles to Escape | Solo or Group Game | Co-operative for 1+ players
- Price
- £16.70
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1mo ago

Thames & Kosmos EXIT Kids - The Circus Mystery | Escape Room Strategy Card Game for Children & Parents | 1-4 Players | Ages 12+ | Level 3/5 Riddle Challenge Blue
- Price
- £13.61
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 6mo ago

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Underdog
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 228
- Age
- 10mo ago

Escape From Ironwood: At-Home Escape Room Game | 3 Part Physical + Digital Mystery in an Envelope | Decode Clues Examine Evidence Crack the Final Cipher | Game Night for Couples Friends & Family
- Price
- £16.29
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago

Unique Escape Room In An Envelope | Great For Groups - Families & Friends | Perfect For Games Night | Escape Room In A Box | Puzzle Mystery Game - The Secret Set
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 228
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
68
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
16%
- Thames & Kosmos31%
- Puzzle Post23%
- Goliath11%
- Cryptic Killers8%
- Trapped6%
- Talking Tables5%
- Open — no brand owns it (9 brands, 16%)
Demand
Escape Room search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Escape Room search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- escape room162K/yr
- escape room game178K/yr
- escape room games22K/yr
- escape room games for adults28K/yr
- escape games7K/yr
- escape game6K/yr
- home escape room kit5K/yr
- escape room in a box5K/yr
- escape room board game8K/yr
- escape room the game3K/yr
Reviews and returns
What reviews say buyers love and hate about Escape Room
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Could be a bit cheaper
A little bit pricey
I think very expensive without it
nothing works
so no idea if it worked well
serve no purpose
It lacked a bit of direction initially
There's no specific route to take which we didn't realise to begin with
The instructions are stupidly confusing
Not easy
Its not easy to work out so took longer than expected
really difficult
it was so hard
really difficult
Slightly hard at times
Love
Fun game
Brilliant fun
Extremely entertaining
Good gift idea
gave as a gift
Good gift
Great value
Money well spent
Amazing value
really well made
The clues are great quality
Excellent Quality
My family and I really enjoyed solving the mysteries
Guests praised the clever puzzles and challenges, which provided just the right level of difficulty to keep everyone engaged without feeling overwhelmed
I really enjoy playing these detective/mystery games
Return
0.6% Return rate 12% Fixable by listing
A really inconsistent product
also looks bad quality
Not quite as good
What a brilliant gift this could have been if the padlock actually worked
A shame as it was a gift for family
wish had read the description properly
except for a few photos it was all just text
Description not Clear
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Escape Room questions
Answered from the same tracked data.









