Elsa Doll

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months

227K

Growth, 90 days vs prior 90

-32.7%

Conversion, latest week

6.0%

Market size, estimated

£192Ka year

Peak month

December4.5× the quietest month

Top search term

elsa doll113K searches a year

Listings sell for £13.97 on average, from £6.23 to £28.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.97 that is £7K to £10K a year per listing.

Average price

£13.97under the $15 to $100 sweet spot

Price range

£6.23–£28.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£7K–£10K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #281 within Dolls & Accessories. It carries 1,638 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#281in Dolls & Accessories

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,638per listing

Listings tracked

22

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months