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Elphaba Costume

soft demand (-89.3% this quarter) — Elphaba Costume doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 25Growth 0Conversion 25Competition 74Returns 28Price range 72Avg price 82Brand share 78Review moat 94Quality gap 80
This niche Category average

Is Elphaba Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Elphaba Costume is a £100K/yr Amazon United Kingdom market (282K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 48/100.

Elphaba Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -89.3% over the last 90 days and 2.0% of searches end in a purchase.

£100K

revenue / yr

Units sold / yr5K
Search volume / yr-89.3%282K
Conversion rate2.0%
Avg price£17.90

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers21 · 50
Top-5 product click share40%
Open market43%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement62%
New entrants (1y)11· 0 succeeded
Avg rating4.2★
Avg reviews126

Top Elphaba Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

50

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

40%

Top 20: 77%

Open market

37%

  • Lito Angels Children's Apparel23%
  • Morph11%
  • Bryndo8%
  • Disguise8%
  • Smiffys7%
  • iZoeL6%

Elphaba Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume282KCVR2.0%Products37Brands21Top 5 Brands57%OOS Rate22.4%Rating4.2★Reviews126Avg BSR#1,882
30K20KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 19.2×

Top Elphaba Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elphaba costume kids70K/yr
  • elphaba costume61K/yr
  • wicked costumes kids38K/yr
  • wicked costume15K/yr
  • wicked costumes28K/yr
  • wicked witch costume8K/yr
  • elphaba costume adult24K/yr
  • wicked costumes adult9K/yr
  • wicked witch of the west costume5K/yr
  • wicked fancy dress4K/yr

What reviews say buyers love and hate about Elphaba Costume

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall37%

Good Seller & Good quality

Value For Money24%

Cute and affordable accessory set for Halloween

Size-Overall19%

Fits nicely

Material Quality8%

The cloak material feels light

Shape/Style1%

well-rounded, eye-catching costume set

What buyers complain about

89% of reviews
Quality-Overall32%

Bad quality

Size-Overall12%

Sizing not great

Advertised Vs Actual Product9%

The Dress is absolutely nothing like the picture

Material Quality9%

The dress is ok should not be that pricey for low quality material

Smell9%

it came stinking of sweat

Elphaba Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

4.8%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Quality-Overall
10%
3Material Quality
5%
4Strap/String Quality
2%
5Value For Money
2%

Common Elphaba Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elphaba Costume 48/100 on Amazon United Kingdom — Skip it. The niche generates £100K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -89.3% over the last 90 days.
Search demand for Elphaba Costume on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 19.2× the quietest.