Elphaba Costume
FailDemand is soft, at -89.3% this quarter, so Elphaba Costume is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £100K/yr282K searches / yr
- 90-day growth
- -89.3%search demand this quarter
- Competition
- 40%top-5 click share · 21 brands · 50 sellers
Flapen Score
Elphaba Costume against its category
The dotted line is the Toys & Games average. Past it, Elphaba Costume is stronger. Inside it, weaker.
Market
The Elphaba Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Elphaba Costume 282K times last year and spent an estimated £100K. The top 5 brands take 57% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -89.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 282K
- Growth, 90 days vs prior 90
- -89.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £100Ka year
- Peak month
- October19.2× the quietest month
- Top search term
- elphaba costume kids70K searches a year
02 · Price
A sale here is worth £17.90.
Listings sell for £17.90 on average, from £5.11 to £40.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £17.90 that is £0 to £2K a year per listing.
- Average price
- £17.90inside the $15 to $100 sweet spot
- Price range
- £5.11–£40.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #1,882 within Fancy Dress. It carries 126 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 22.4%
- Average rank
- #1,882in Fancy Dress
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 126per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Elphaba Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lito Angels Girls Gothic Witch Costume with Cape Black 4-5 Years
- Price
- £20.18
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 1y ago

Wicked Elphaba Kids Fancy Dress For 5-6 Years
- Price
- £14.54
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago

Bryndo Wicked Witch Costume Accessories Set for Women Witch Fancy Dress with Cape Witches Hat Green Gloves with Claws Wicked Glasses for Halloween Cosplay Dress Up
- Price
- £11.90
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago

iZoeL World Book Day Costume Girls Green Witch Costume Set Hooded Cloak Witch Hat Green Face Paint Long Gloves & Glasses Magical Book Character Outfit for WBD Fancy Dress
- Price
- £15.72
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

Halloween Costumes for Kids Girls Costume Wicked Witch Costume Green Costumes with Hat Glasses Gloves Socks Cape for Girls Children Halloween Witch Costume Cosplay Party
- Price
- £14.03
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 1y ago
Trending
90-day click momentum
Wicked Costumes Adult Unisex Teal Tracksuit Fancy Dress Costume Screen-Inspired Survival Game Outfit for Parties & Events - Small
- Price
- £8.49
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 4y ago

For G and PL Womens Halloween Elfaba Wicked Witch Costume Long Sleeve Puff Sleeve Black Puff Sleeves Dress XL
- Price
- £22.19
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 1y ago

BSBUY Glinda Costume Kids Glinda Princess Dresses for Girls Good Witch Princess Dress Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Shiny Sequins Outfits for Halloween Birthday Party(120)
- Price
- £13.33
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 8mo ago

Lito Angels Girls Gothic Witch Costume with Cape Black 4-5 Years
- Price
- £20.18
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 1y ago

Lito Angels Girls Gothic Witch Costume with Cape Black 10-11 Years
- Price
- £21.72
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 1y ago
Newest
by launch date
MZinge 3 Pcs Halloween Witch Elphaba Costume Accessories Black Witchy Hat Elphie Glasses Green Gloves for Women for Cosplay Dress Up
- Price
- £11.04
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1w ago

iZoeL World Book Day Costume Girls Green Witch Costume Set Hooded Cloak Witch Hat Green Face Paint Long Gloves & Glasses Magical Book Character Outfit for WBD Fancy Dress
- Price
- £15.72
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

BSBUY Glinda Costume Kids Glinda Princess Dresses for Girls Good Witch Princess Dress Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Shiny Sequins Outfits for Halloween Birthday Party(120)
- Price
- £13.33
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 8mo ago

Morph Classic Witch Costume For Girls Kids Witch Dress Halloween Costumes For Kids XL
- Price
- £19.69
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 11mo ago

Morph Classic Witch Costume For Girls Kids Witch Dress Halloween Costumes For Kids M
- Price
- £19.06
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
50
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
40%
Top 20: 77%
Open market
37%
- Lito Angels Children's Apparel23%
- Morph11%
- Bryndo8%
- Disguise8%
- Smiffys7%
- iZoeL6%
Demand
Elphaba Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 19.2×
Search terms
Top Elphaba Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- elphaba costume kids70K/yr
- elphaba costume61K/yr
- wicked costumes kids38K/yr
- wicked costume15K/yr
- wicked costumes28K/yr
- wicked witch costume8K/yr
- elphaba costume adult24K/yr
- wicked costumes adult9K/yr
- wicked witch of the west costume5K/yr
- wicked fancy dress4K/yr
Reviews and returns
What reviews say buyers love and hate about Elphaba Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
didnt like the quality. very scratchy material
Not good quality- have tried to return as there is a hole in the dress
Sizing not great
Im 5,2 and the dress was a little long on me so something to bear in mind
still way too small
The Dress is absolutely nothing like the picture
The dress is ok should not be that pricey for low quality material
it came stinking of sweat
Love
Good Seller & Good quality
It is reasonable quality for the price
Great quality for price co
Cute and affordable accessory set for Halloween
Definitely value for money
Great value for money
Fits nicely
This is true to size and fits perfectly
sits well on your head without slipping
The cloak material feels light
Good quality material
The material was very good
well-rounded, eye-catching costume set
Return
4.8% Return rate 76% Fixable by listing
Sizing not great
Im 5,2 and the dress was a little long on me so something to bear in mind
still way too small
Bad quality
didnt like the quality. very scratchy material
Not good quality- have tried to return as there is a hole in the dress
The dress is ok should not be that pricey for low quality material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elphaba Costume questions
Answered from the same tracked data.









