Is elphaba costume profitable to sell on Amazon United Kingdom?

The niche generates £100K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -89.3%. Flapen's verdict: Skip it (48/100).

How competitive is the elphaba costume niche?

21 brands and 50 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in elphaba costume?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 4.8%.

When does demand for elphaba costume peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 19.2× the quietest.

What does it cost to enter the elphaba costume niche?

Listings span £5.11–£40.22; the average listing price is £17.90 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.

elphaba costume

Skip it

Soft demand (-89.3% this quarter) — this niche doesn't clear our bar today.

Review moat

Great126.03

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£17.90

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good£5.11–£40.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Market size

Bad£100K

£100K/yr · 282K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-89.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, elphaba costume is a £100K/yr Amazon United Kingdom market (282K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

elphaba costume market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £72K–£90K; units × avg price
Conversion rate: 2.0%
Avg BSR: #1,882
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 22.4%
Avg brand age: 35 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

40%

Top 20: 77%

Open market

37%

Lito Angels Children's Apparel23%
Morph11%
Bryndo8%
Disguise8%
Smiffys7%
iZoeL6%

Demand & seasonality

Weekly Amazon search volume, last 69 weeks — -89.3% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 19.2×

Open Trend

Top elphaba costume search terms

elphaba costume kids70K/yr -92.3%2.0% conv.
elphaba costume61K/yr -88.2%1.8% conv.
wicked costumes kids38K/yr -95.2%0.5% conv.
wicked costume15K/yr -77.9%0.4% conv.
wicked costumes28K/yr -82.3%0.0% conv.
wicked witch costume8K/yr -60.1%1.7% conv.
elphaba costume adult24K/yr -89.6%1.7% conv.
wicked costumes adult9K/yr -79.0%0.2% conv.
wicked witch of the west costume5K/yr -78.6%1.4% conv.
wicked fancy dress4K/yr -71.4%1.0% conv.

All search terms

Top elphaba costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lito Angels Girls Gothic Witch Costume with Cape Black 4-5 Years

Lito Angels Children's Apparel£20.184.4★84 rev

Wicked Elphaba Kids Fancy Dress For 5-6 Years

Disguise£14.544.5★23 rev

Bryndo Wicked Witch Costume Accessories Set for Women Witch Fancy Dress with Cape Witches Hat Green Gloves with Claws Wicked Glasses for Halloween Cosplay Dress Up

Bryndo£11.904.3★9 rev

iZoeL World Book Day Costume Girls Green Witch Costume Set Hooded Cloak Witch Hat Green Face Paint Long Gloves & Glasses Magical Book Character Outfit for WBD Fancy Dress

iZoeL£15.724.2★33 rev

Halloween Costumes for Kids Girls Costume Wicked Witch Costume Green Costumes with Hat Glasses Gloves Socks Cape for Girls Children Halloween Witch Costume Cosplay Party

AXERHK£14.033.8★15 rev

Newest

by launch date

MZinge 3 Pcs Halloween Witch Elphaba Costume Accessories Black Witchy Hat Elphie Glasses Green Gloves for Women for Cosplay Dress Up

MZinge£11.048 rev

1w ago

iZoeL World Book Day Costume Girls Green Witch Costume Set Hooded Cloak Witch Hat Green Face Paint Long Gloves & Glasses Magical Book Character Outfit for WBD Fancy Dress

iZoeL£15.7233 rev

8mo ago

BSBUY Glinda Costume Kids Glinda Princess Dresses for Girls Good Witch Princess Dress Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Shiny Sequins Outfits for Halloween Birthday Party(120)

BSBUY£13.3329 rev

8mo ago

Morph Classic Witch Costume For Girls Kids Witch Dress Halloween Costumes For Kids XL

Morph£19.6929 rev

11mo ago

Morph Classic Witch Costume For Girls Kids Witch Dress Halloween Costumes For Kids M

Morph£19.0629 rev

11mo ago

What buyers say about elphaba costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“Good Seller & Good quality”

Value For Money24%

“Cute and affordable accessory set for Halloween”

Size-Overall19%

“Fits nicely”

Material Quality8%

“The cloak material feels light”

Shape/Style1%

“well-rounded, eye-catching costume set”

Comfort-Overall1%

“was comfortable to wear”

Advertised Vs Actual Product1%

“It looks exactly the same as advertised”

Weight Light1%

“The broom is a fun touch — its lightweight”

Design-Overall1%

“looks convincing in photos and parties”

What buyers complain about

Quality-Overall32%

“Bad quality”

Size-Overall12%

“Sizing not great”

Advertised Vs Actual Product9%

“The Dress is absolutely nothing like the picture”

Material Quality9%

“The dress is ok should not be that pricey for low quality material”

Smell9%

“it came stinking of sweat”

Comfort-Overall9%

“Gloves were not so comfy to wear”

Durability5%

“fell apart on opening”

Thickness5%

“The materials are a bit thin”

Top return reasons

Size-Overall65%

Quality-Overall10%

Material Quality5%

Strap/String Quality2%

Value For Money2%

Advertised Vs Actual Product2%

Comfort-Overall2%

Color1%

Stitch/Finish/Polish1%

Scratch Resistance1%

Common questions

Is elphaba costume profitable to sell on Amazon United Kingdom?: The niche generates £100K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -89.3%. Flapen's verdict: Skip it (48/100).
How competitive is the elphaba costume niche?: 21 brands and 50 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in elphaba costume?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 4.8%.
When does demand for elphaba costume peak?: Demand peaks in Mar–Oct–Nov; the busiest month runs 19.2× the quietest.
What does it cost to enter the elphaba costume niche?: Listings span £5.11–£40.22; the average listing price is £17.90 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.