Elphaba Costume

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -89.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months

282K

Growth, 90 days vs prior 90

-89.3%

Conversion, latest week

2.0%

Market size, estimated

£100Ka year

Peak month

October19.2× the quietest month

Top search term

elphaba costume kids70K searches a year

Listings sell for £17.90 on average, from £5.11 to £40.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £17.90 that is £0 to £2K a year per listing.

Average price

£17.90inside the $15 to $100 sweet spot

Price range

£5.11–£40.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

4.8%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #1,882 within Fancy Dress. It carries 126 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

22.4%

Average rank

#1,882in Fancy Dress

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

126per listing

Listings tracked

37

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months