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Elmers Slime Kit

brand-locked demand (top 5 brands take 98% of clicks) — Elmers Slime Kit doesn't clear our bar today.

Flapen Score

30
Skip it
Market size 11Growth 7Conversion 52Competition 9Returns 99Price range 6Avg price 32Brand share 5Review moat 41Quality gap 60
This niche Category average

Is Elmers Slime Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Elmers Slime Kit is a £44K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 30/100.

Elmers Slime Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.2% over the last 90 days and 4.3% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr6K
Search volume / yr-36.2%103K
Conversion rate4.3%
Avg price£9.80

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 18
Top-5 product click share89%
Open market2%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement40%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,362

Top Elmers Slime Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£9K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

18

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Elmer's64%
  • Elmers22%
  • ELMER'S6%
  • Slime Labs4%
  • Amazon Basics2%
  • iKidiki2%

Elmers Slime Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR4.3%Products10Brands6Top 5 Brands98%OOS Rate0.0%Rating4.4★Reviews2,362Avg BSR#33
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.7×

Top Elmers Slime Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elmers slime kit56K/yr
  • slime kit elmers14K/yr
  • elmers slime14K/yr
  • slime ingredients11K/yr
  • slime making kit elmers5K/yr
  • slime elmers4K/yr

What reviews say buyers love and hate about Elmers Slime Kit

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall30%

kits is nice

Adhesion/Stickiness19%

good not sticky so if you want to get this for your kid I will recommend

Value For Money9%

good for the price

Ease Of Use6%

Easy to use

Size-Overall5%

Its nice and big,

What buyers complain about

76% of reviews
Functionality-Overall24%

Does not make the slime come together at

Adhesion/Stickiness17%

it was a bit sticky

Quality-Overall9%

Activator missing bad quality not buying again

Ease Of Cleaning5%

It sometimes creates a mess

Mess Free5%

Very messy and dirty

Elmers Slime Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
29%
2Adhesion/Stickiness
24%
3Leak-Proof
14%
4Value For Money
8%
5Size-Overall
6%

Common Elmers Slime Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elmers Slime Kit 30/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 10 tracked products. Search demand moved -36.2% over the last 90 days.
Search demand for Elmers Slime Kit on Amazon United Kingdom peaks in Aug–Nov–Dec, where the busiest month runs 2.7× the quietest.