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Elmers Slime Kit

Fail

The top 5 brands take 98% of clicks, so Elmers Slime Kit is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£44K/yr103K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
89%top-5 click share · 6 brands · 18 sellers

Flapen Score

Elmers Slime Kit against its category

The dotted line is the Toys & Games average. Past it, Elmers Slime Kit is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elmers Slime Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elmers Slime Kit 103K times last year and spent an estimated £44K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
4.3%
Market size, estimated
£44Ka year
Peak month
December2.7× the quietest month
Top search term
elmers slime kit56K searches a year

02 · Price

A sale here is worth £9.80.

Listings sell for £9.80 on average, from £3.08 to £15.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £9.80 that is £5K to £7K a year per listing.

Average price
£9.80under the $15 to $100 sweet spot
Price range
£3.08–£15.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Novelty & Gag Toys. It carries 2,362 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Novelty & Gag Toys
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,362per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Elmers Slime Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

18

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Elmer's64%
  • Elmers22%
  • ELMER'S6%
  • Slime Labs4%
  • Amazon Basics2%
  • iKidiki2%

Demand

Elmers Slime Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Elmers Slime Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elmers slime kit56K/yr
  • slime kit elmers14K/yr
  • elmers slime14K/yr
  • slime ingredients11K/yr
  • slime making kit elmers5K/yr
  • slime elmers4K/yr

Reviews and returns

What reviews say buyers love and hate about Elmers Slime Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall24%−0.27

Does not make the slime come together at

Doesnt work

Can't make it work

Adhesion/Stickiness17%+0.65

it was a bit sticky

it came out sticky

I use next to no glue

Quality-Overall9%+1.38

Activator missing bad quality not buying again

Not very good

Ease Of Cleaning5%−0.01

It sometimes creates a mess

which can be messy

Mess Free5%

Very messy and dirty

Love

Quality-Overall30%+1.38

kits is nice

Made great looking slime

Excellent product

Adhesion/Stickiness19%+0.65

good not sticky so if you want to get this for your kid I will recommend

works with all glue types

very good glue

Value For Money9%+0.48

good for the price

Good value for money

Excellent value for money

Ease Of Use6%+0.48

Easy to use

The biggest advantage is how simple it makes the whole process

you don't need to use a lot

Size-Overall5%+0.59

Its nice and big,

Great size kit

Return

0.2% Return rate 13% Fixable by listing

Functionality-Overall29%▁▂▂█▄▃

Does not make the slime come together at

Doesnt work

Can't make it work

Adhesion/Stickiness24%█▃▂▂▄▃

it was a bit sticky

it came out sticky

I use next to no glue

Leak-Proof14%▁▇█▁▄▃
Value For Money8%▁▁█▁▁▇

should be alot cheaper because you have use loads activator don't really get value for money

I would say the price is quite high for the amount of activator

Size-Overall6%▁▁▃▁█▇

the bottle was way bigger than expected

Small bottle

smallish bottle compared to others

FAQ

Common Elmers Slime Kit questions

Answered from the same tracked data.