Elf Costume Kids

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months

205K

Growth, 90 days vs prior 90

-66.6%

Conversion, latest week

1.5%

Market size, estimated

£42Ka year

Peak month

December300.3× the quietest month

Top search term

elf costume kids74K searches a year

Listings sell for £13.47 on average, from £8.22 to £17.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.47 that is £1K to £3K a year per listing.

Average price

£13.47under the $15 to $100 sweet spot

Price range

£8.22–£17.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

7.4%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #2,170 within Fancy Dress. It carries 384 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

89%

Out of stock, average day

18.6%

Average rank

#2,170in Fancy Dress

Average rating

4.11 starsAmazon United Kingdom average 4.36 stars

Average reviews

384per listing

Listings tracked

9

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months