Elf Costume

Shoppers searched for this 700K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

700K

Growth, 90 days vs prior 90

-15.6%

Conversion, latest week

0.7%

Market size, estimated

£87Ka year

Peak month

December172.5× the quietest month

Top search term

elf costume224K searches a year

Listings sell for £17.96 on average, from £3.16 to £49.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £17.96 that is £2K to £4K a year per listing.

Average price

£17.96inside the $15 to $100 sweet spot

Price range

£3.16–£49.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

4.3%of orders · Amazon United Kingdom median 0.6%

48% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #3,461 within Fancy Dress. It carries 324 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

81%

Out of stock, average day

10.8%

Average rank

#3,461in Fancy Dress

Average rating

4.11 starsAmazon United Kingdom average 4.36 stars

Average reviews

324per listing

Listings tracked

21

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months