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Elephant Teddy

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $66K a year here, so Elephant Teddy is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£66K/yr131K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
36%top-5 click share · 29 brands · 135 sellers

Flapen Score

Elephant Teddy against its category

The dotted line is the Toys & Games average. Past it, Elephant Teddy is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elephant Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elephant Teddy 131K times last year and spent an estimated £66K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
3.1%
Market size, estimated
£66Ka year
Peak month
December2.7× the quietest month
Top search term
elephant teddy54K searches a year

02 · Price

A sale here is worth £16.34.

Listings sell for £16.34 on average, from £4.86 to £63.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.34 that is £0 to £2K a year per listing.

Average price
£16.34inside the $15 to $100 sweet spot
Price range
£4.86–£63.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #1,610 within Play Figures. It carries 854 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
90%
Out of stock, average day
9.5%
Average rank
#1,610in Play Figures
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
854per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Elephant Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

135

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

36%

Top 20: 80%

Open market

46%

  • Zappi Co14%
  • Jellycat9%
  • The Magic Toy Shop9%
  • Mamas & Papas9%
  • AURORA7%
  • Schleich5%

Demand

Elephant Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Elephant Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elephant teddy54K/yr
  • elephant toy22K/yr
  • jellycat elephant17K/yr
  • elephant plush9K/yr
  • elephant toys6K/yr
  • elephant soft toy5K/yr
  • toy elephant5K/yr
  • giant elephant teddy5K/yr
  • baby elephant toy5K/yr
  • elephant jellycat3K/yr

Reviews and returns

What reviews say buyers love and hate about Elephant Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.08

bigger than expected

Too small

Its slightly smaller than I expected

Quality-Overall12%−0.02

Extremely expensive for the quality

Poor Quality

Better detail and quality is expected at this price point

Noise Level9%−0.03

The only negative is that I think it could be a little bit louder

Too quiet

its so quiet that you cant actually hear what its saying unless the room is totally silent

Value For Money8%−0.01

Expensive

it's not worth the price at all with how it looks

pricey

Stitch/Finish/Polish6%−0.04

Both ears not stitched properly

Fur caught in stitching

Love

Fun/Entertainment Experience28%+2.45

Great little toy

Great Fun

We were very happy with the toy

Value For Money14%−0.01

Great value for money

good value

Great price too

Quality-Overall13%−0.02

Lovely quality and arrived promptly

Very well made

Excellent product

Soft Feel12%

It is soft to the touch

Nice and soft

Absolutely amazing, soft plush

Gifting Purpose10%+0.90

Excellent gift very well received

Nice little gift

Perfect birthday present

Return

1.1% Return rate 50% Fixable by listing

Size-Overall27%█▃▇█▅█

bigger than expected

Too small

Its slightly smaller than I expected

Advertised Vs Actual Product11%▁▃▄▄█▇
Functionality-Overall8%█▃▁▃▃▁
Quality-Overall7%▁▃█▆▄▂

Extremely expensive for the quality

Poor Quality

Better detail and quality is expected at this price point

Defective Material/Parts6%▃█▇▁▁▅

FAQ

Common Elephant Teddy questions

Answered from the same tracked data.