Is electronic chess set profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 16 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (34/100).

How competitive is the electronic chess set niche?

9 brands and 41 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in electronic chess set?

Top complaints mined from reviews: Strength, Value For Money, Quality-Overall. The return rate is 5.4% — above our launch gate.

When does demand for electronic chess set peak?

Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the electronic chess set niche?

Listings span £38.05–£572.82; the average listing price is £134.36 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.

electronic chess set

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great327.81

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£134.36

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Market size

Bad£68K

£68K/yr · 108K searches

Growth

Bad-19.3%

90-day search growth — must beat 0% to launch

Price range

Bad£38.05–£572.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, electronic chess set is a £68K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

electronic chess set market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £101K–£134K; units × avg price
Conversion rate: 0.5%
Avg BSR: #863
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.0%
Avg brand age: 56 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

LEXIBOOK41%
Vonset13%
CNSENIOR12%
GoCube11%
Chessnut7%
MILLENNIUM6%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top electronic chess set search terms

electronic chess board19K/yr -2.9%0.4% conv.
chess computer18K/yr -14.3%0.4% conv.
electronic chess16K/yr -19.9%0.4% conv.
electronic chess set23K/yr -42.5%0.8% conv.
smart chess board5K/yr -0.7%0.1% conv.
computer chess9K/yr -35.0%0.5% conv.
electric chess board5K/yr -5.0%0.2% conv.
chess computers for adults6K/yr -29.2%0.2% conv.
electronic chess set for adults7K/yr -37.7%1.6% conv.

All search terms

Top electronic chess set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lexibook ChessMan Elite Interactive Electronic Chess CG1300

LEXIBOOK£38.054.0★2,882 rev

Lexibook ChessMan Elite Interactive Electronic Chess CG1300LXB

LEXIBOOK£45.754.0★21 rev

P6 Electronic Chess - Computer Chess Board Smart Chess Board with LED - Magnetic Chess Set for Children and Adults

Vonset£109.564.3★210 rev

GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers

GoCube£172.354.5★208 rev

Electronic Chess Set with AI Voice Tutor 2000 ELO Chess Computer for Adults & Beginners Magnetic Portable Chess Board with LCD Display for Chess Lovers (Voice system: English only)

CNSENIOR£79.394.4★19 rev

Newest

by launch date

Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults

FFChess£133.260 rev

6mo ago

Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers

GoCube£207.3086 rev

8mo ago

Lexibook Electronic Travel Chess Set LCG500LXB

LEXIBOOK£41.4311 rev

9mo ago

Lexibook ChessMan Elite Interactive Electronic Chess CG1300LXB

LEXIBOOK£45.7521 rev

9mo ago

CNSENIOR ProTouch 8-in-1 Handheld Electronic Chess Computer - Portable AI Chess Game Set with Large HD Touch Screen 220+ Master Games & Learning Modes - Perfect Travel Gift for Adults & Kids (Black)

CNSENIOR£56.0413 rev

1y ago

What buyers say about electronic chess set

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience25%

“They enjoy playing”

Quality-Overall17%

“Absolutely an incredible device”

Ease Of Use11%

“Easy to get going, lovely feel to the board and pieces, online play, stockfish bot and puzzles are brilliant on it”

Value For Money11%

“Value for money”

Educational-Overall6%

“This is a great piece of kit for learning”

Size-Overall5%

“The board is of a good size”

Fine Motor Skill3%

“For chess beginners, this is an excellent learning and training tool”

Weight Light2%

“Great board, feels very study and weighty”

Magnetic Strength/Adsorption2%

“The magnetic board is also a lifesaver because he tends to bump into things”

Design-Overall2%

“Kids and adults would love this because its designed for all ages”

What buyers complain about

Strength17%

“The pieces revived are extremely flimsy”

Value For Money16%

“Very poor for the money”

Quality-Overall13%

“I couldn't get drawers open at first because so cheap and flimsy”

Durability12%

“the whole thing seems to be dead now”

Defective Material/Parts7%

“pieces look bad”

Functionality-Overall3%

“Doesn't work”

Natural Resource Wastage3%

“Waste of money”

Magnetic Strength/Adsorption3%

“Not magnetic”

Battery Life2%

“Took the batteries out to stop it”

Noise Level2%

“it turned on made a continuous beeping noise for several minutes”

Top return reasons

Functionality-Overall19%

Defective Material/Parts12%

Quality-Overall9%

Size-Overall8%

Degree Of Motion6%

Touch/Button Controls6%

Advertised Vs Actual Product5%

Instructions/User Manual/Troubleshooting5%

Connectivity-Overall5%

Charging4%

Common questions

Is electronic chess set profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 16 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (34/100).
How competitive is the electronic chess set niche?: 9 brands and 41 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in electronic chess set?: Top complaints mined from reviews: Strength, Value For Money, Quality-Overall. The return rate is 5.4% — above our launch gate.
When does demand for electronic chess set peak?: Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the electronic chess set niche?: Listings span £38.05–£572.82; the average listing price is £134.36 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.