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Electronic Chess Set

Fail

Buyers convert on only 0.5% of searches, so Electronic Chess Set is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£68K/yr108K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
58%top-5 click share · 9 brands · 41 sellers

Flapen Score

Electronic Chess Set against its category

The dotted line is the Toys & Games average. Past it, Electronic Chess Set is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electronic Chess Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electronic Chess Set 108K times last year and spent an estimated £68K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
0.5%
Market size, estimated
£68Ka year
Peak month
December4.5× the quietest month
Top search term
electronic chess board19K searches a year

02 · Price

A sale here is worth £134.36.

Listings sell for £134.36 on average, from £38.05 to £572.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £134.36 that is £0 to £13K a year per listing.

Average price
£134.36above the $15 to $100 sweet spot
Price range
£38.05–£572.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #863 within Games & Accessories. It carries 328 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#863in Games & Accessories
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
328per listing
Listings tracked
16

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Electronic Chess Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 flat

Sellers

41

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

9%

  • LEXIBOOK41%
  • Vonset13%
  • CNSENIOR12%
  • GoCube11%
  • Chessnut7%
  • MILLENNIUM6%
  • Open — no brand owns it (3 brands, 9%)

Demand

Electronic Chess Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Electronic Chess Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electronic chess board19K/yr
  • chess computer18K/yr
  • electronic chess16K/yr
  • electronic chess set23K/yr
  • smart chess board5K/yr
  • computer chess9K/yr
  • electric chess board5K/yr
  • chess computers for adults6K/yr
  • electronic chess set for adults7K/yr

Reviews and returns

What reviews say buyers love and hate about Electronic Chess Set

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Strength”
5.4%of orders come back
“The pieces revived are extremely flimsy”
A buyer, on “Strength”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Electronic Chess Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data