Electronic Chess Set
weak search conversion (0.5%) — Electronic Chess Set doesn't clear our bar today.
Flapen Score
Is Electronic Chess Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Electronic Chess Set is a £68K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Electronic Chess Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.3% over the last 90 days and 0.5% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 16 products
Top Electronic Chess Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lexibook ChessMan Elite Interactive Electronic Chess CG1300
- Price
- £38.05
- Rating
- 4.0/5
- Reviews
- 2,882
- Age
- 13y ago
Lexibook ChessMan Elite Interactive Electronic Chess CG1300LXB
- Price
- £45.75
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 9mo ago
P6 Electronic Chess - Computer Chess Board Smart Chess Board with LED - Magnetic Chess Set for Children and Adults
- Price
- £109.56
- Rating
- 4.3/5
- Reviews
- 210
- Age
- 2y ago
GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers
- Price
- £172.35
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 1y ago
Electronic Chess Set with AI Voice Tutor 2000 ELO Chess Computer for Adults & Beginners Magnetic Portable Chess Board with LCD Display for Chess Lovers (Voice system: English only)
- Price
- £79.39
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Trending
90-day click momentum
Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £133.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Lexibook Chessman FX Electronic Chess Game with Touch Keyboard and Light and Sound Effects 32 Pieces 64 Levels of Difficulty Family Board Game Black/Silver CG1335
- Price
- £56.35
- Rating
- 4.0/5
- Reviews
- 882
- Age
- 5y ago
Chessnut Air Electronic Chess Board - A magnificent handcrafted wooden set with extra queens LED game and adaptive electronic chess apps. For 2 players ages 10 and up.
- Price
- £199.27
- Rating
- 4.3/5
- Reviews
- 346
- Age
- 3y ago
GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers
- Price
- £172.35
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 1y ago
CNSENIOR ProTouch 8-in-1 Handheld Electronic Chess Computer - Portable AI Chess Game Set with Large HD Touch Screen 220+ Master Games & Learning Modes - Perfect Travel Gift for Adults & Kids (Black)
- Price
- £56.04
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago
Newest
by launch dateElectronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £133.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers
- Price
- £207.30
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 8mo ago
Lexibook Electronic Travel Chess Set LCG500LXB
- Price
- £41.43
- Rating
- 3.2/5
- Reviews
- 11
- Age
- 9mo ago
Lexibook ChessMan Elite Interactive Electronic Chess CG1300LXB
- Price
- £45.75
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 9mo ago
CNSENIOR ProTouch 8-in-1 Handheld Electronic Chess Computer - Portable AI Chess Game Set with Large HD Touch Screen 220+ Master Games & Learning Modes - Perfect Travel Gift for Adults & Kids (Black)
- Price
- £56.04
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 flat
Sellers
41
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
9%
- LEXIBOOK41%
- Vonset13%
- CNSENIOR12%
- GoCube11%
- Chessnut7%
- MILLENNIUM6%
- Open — no brand owns it (3 brands, 9%)
Electronic Chess Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Top Electronic Chess Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- electronic chess board19K/yr
- chess computer18K/yr
- electronic chess16K/yr
- electronic chess set23K/yr
- smart chess board5K/yr
- computer chess9K/yr
- electric chess board5K/yr
- chess computers for adults6K/yr
- electronic chess set for adults7K/yr
What reviews say buyers love and hate about Electronic Chess Set
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“They enjoy playing”
“Absolutely an incredible device”
“Easy to get going, lovely feel to the board and pieces, online play, stockfish bot and puzzles are brilliant on it”
“Value for money”
“This is a great piece of kit for learning”
What buyers complain about
79% of reviews“The pieces revived are extremely flimsy”
“Very poor for the money”
“I couldn't get drawers open at first because so cheap and flimsy”
“the whole thing seems to be dead now”
“pieces look bad”
Electronic Chess Set return rate & reasons
Why buyers send it back, as a share of all return requests.
5.4%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electronic Chess Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
