Electronic Chess Set
FailBuyers convert on only 0.5% of searches, so Electronic Chess Set is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £68K/yr108K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 41 sellers
Flapen Score
Electronic Chess Set against its category
The dotted line is the Toys & Games average. Past it, Electronic Chess Set is stronger. Inside it, weaker.
Market
The Electronic Chess Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electronic Chess Set 108K times last year and spent an estimated £68K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £68Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- electronic chess board19K searches a year
02 · Price
A sale here is worth £134.36.
Listings sell for £134.36 on average, from £38.05 to £572.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £134.36 that is £0 to £13K a year per listing.
- Average price
- £134.36above the $15 to $100 sweet spot
- Price range
- £38.05–£572.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£13K
- Returns
- 5.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #863 within Games & Accessories. It carries 328 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 9.0%
- Average rank
- #863in Games & Accessories
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 328per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Electronic Chess Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lexibook ChessMan Elite Interactive Electronic Chess CG1300
- Price
- £38.05
- Rating
- 4.0/5
- Reviews
- 2,882
- Age
- 13y ago
Lexibook ChessMan Elite Interactive Electronic Chess CG1300LXB
- Price
- £45.75
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 9mo ago
P6 Electronic Chess - Computer Chess Board Smart Chess Board with LED - Magnetic Chess Set for Children and Adults
- Price
- £109.56
- Rating
- 4.3/5
- Reviews
- 210
- Age
- 2y ago
GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers
- Price
- £172.35
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 1y ago
Electronic Chess Set with AI Voice Tutor 2000 ELO Chess Computer for Adults & Beginners Magnetic Portable Chess Board with LCD Display for Chess Lovers (Voice system: English only)
- Price
- £79.39
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Trending
90-day click momentum
Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £133.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Lexibook Chessman FX Electronic Chess Game with Touch Keyboard and Light and Sound Effects 32 Pieces 64 Levels of Difficulty Family Board Game Black/Silver CG1335
- Price
- £56.35
- Rating
- 4.0/5
- Reviews
- 882
- Age
- 5y ago
Chessnut Air Electronic Chess Board - A magnificent handcrafted wooden set with extra queens LED game and adaptive electronic chess apps. For 2 players ages 10 and up.
- Price
- £199.27
- Rating
- 4.3/5
- Reviews
- 346
- Age
- 3y ago
GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers
- Price
- £172.35
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 1y ago
CNSENIOR ProTouch 8-in-1 Handheld Electronic Chess Computer - Portable AI Chess Game Set with Large HD Touch Screen 220+ Master Games & Learning Modes - Perfect Travel Gift for Adults & Kids (Black)
- Price
- £56.04
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago
Newest
by launch dateElectronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults
- Price
- £133.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers
- Price
- £207.30
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 8mo ago
Lexibook Electronic Travel Chess Set LCG500LXB
- Price
- £41.43
- Rating
- 3.2/5
- Reviews
- 11
- Age
- 9mo ago
Lexibook ChessMan Elite Interactive Electronic Chess CG1300LXB
- Price
- £45.75
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 9mo ago
CNSENIOR ProTouch 8-in-1 Handheld Electronic Chess Computer - Portable AI Chess Game Set with Large HD Touch Screen 220+ Master Games & Learning Modes - Perfect Travel Gift for Adults & Kids (Black)
- Price
- £56.04
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
41
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
9%
- LEXIBOOK41%
- Vonset13%
- CNSENIOR12%
- GoCube11%
- Chessnut7%
- MILLENNIUM6%
- Open — no brand owns it (3 brands, 9%)
Demand
Electronic Chess Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Electronic Chess Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electronic chess board19K/yr
- chess computer18K/yr
- electronic chess16K/yr
- electronic chess set23K/yr
- smart chess board5K/yr
- computer chess9K/yr
- electric chess board5K/yr
- chess computers for adults6K/yr
- electronic chess set for adults7K/yr
Reviews and returns
What reviews say buyers love and hate about Electronic Chess Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The pieces revived are extremely flimsy
fragile figurines
But the pieces themselves are very fragile, be careful
Very poor for the money
Terrible waste of money that I regret spending
Would I pay $1,000 no way
I couldn't get drawers open at first because so cheap and flimsy
Do they realise that the product is of such poor quality
Rubbish
the whole thing seems to be dead now
wouldn't have lasted 5 minutes either
Faulty after 3 weeks
pieces look bad
Love
They enjoy playing
Great fun
interesting game
Absolutely an incredible device
Expensive toy quality excellent
good quality
Easy to get going, lovely feel to the board and pieces, online play, stockfish bot and puzzles are brilliant on it
It's fairly easy to get the hang of
its very easy to shuffle pieces out of position
Value for money
Definitely worth the money if you want your kids to learn the game
money well spent
This is a great piece of kit for learning
Good for learning
Return
5.4% Return rate 16% Fixable by listing
Doesn't work
pieces look bad
I couldn't get drawers open at first because so cheap and flimsy
Do they realise that the product is of such poor quality
Rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electronic Chess Set questions
Answered from the same tracked data.