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Electronic Battleship Game

Fail

The top 5 brands take 100% of clicks, so Electronic Battleship Game is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£15K/yr29K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
87%top-5 click share · 3 brands · 68 sellers

Flapen Score

Electronic Battleship Game against its category

The dotted line is the Toys & Games average. Past it, Electronic Battleship Game is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electronic Battleship Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electronic Battleship Game 29K times last year and spent an estimated £15K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
2.3%
Market size, estimated
£15Ka year
Peak month
December12.5× the quietest month
Top search term
battleships electronic game15K searches a year

02 · Price

A sale here is worth £23.58.

Listings sell for £23.58 on average, from £5.00 to £41.70. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £23.58 that is £0 to £2K a year per listing.

Average price
£23.58inside the $15 to $100 sweet spot
Price range
£5.00–£41.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #366 within Electronic Toys. It carries 4,434 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#366in Electronic Toys
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,434per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Electronic Battleship Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Hasbro Gaming49%
  • LEXIBOOK33%
  • noris18%

Demand

Electronic Battleship Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Electronic Battleship Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • battleships electronic game15K/yr
  • electronic battleship game11K/yr
  • battleships board game electronic3K/yr

Reviews and returns

What reviews say buyers love and hate about Electronic Battleship Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.27

Cheap quality, dont buy

Not very good quality

Poor quality

Rusts/Corrodes20%−0.12

I bought this for my grandsons birthday- I never expected it to be completely corroded

Hard Feel20%−0.12

Very fiddly

Durability10%−0.06

Looks like it will break easily as you have to remove

Audio Quality10%+0.85

Didn't fancy the noisy electronic version

Love

Fun/Entertainment Experience25%+1.87

Grate fun to play

Brilliant game, my 7 year old daughter picked it up super quick and we enjoy playing it with her

Portability25%+1.87

Good travel game

Portable and fun for the family

Quality-Overall19%−0.27

it's well made

Initially product looked really good

Value For Money6%+0.10

Good value

Audio Quality6%+0.85

Good sound effects

Return

1.1% Return rate 35% Fixable by listing

Size-Overall33%▆▅▅▅█▅
Defective Material/Parts16%█▅▄▁▁▄
Quality-Overall10%▁▁▁█▁▅

Cheap quality, dont buy

Not very good quality

Poor quality

Gifting Purpose10%▁▂█▁▁▃
Functionality-Overall8%█▂▄▁▆▁

FAQ

Common Electronic Battleship Game questions

Answered from the same tracked data.