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Electric Shock Game

Fail

Shoppers spend only $5K a year here, so Electric Shock Game is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£5K/yr23K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
94%top-5 click share · 7 brands · 15 sellers

Flapen Score

Electric Shock Game against its category

The dotted line is the Toys & Games average. Past it, Electric Shock Game is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Shock Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Shock Game 23K times last year and spent an estimated £5K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
2.4%
Market size, estimated
£5Ka year
Peak month
December25.3× the quietest month
Top search term
electric shock game18K searches a year

02 · Price

A sale here is worth £9.94.

Listings sell for £9.94 on average, from £3.82 to £17.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £9.94 that is £994 to £2K a year per listing.

Average price
£9.94under the $15 to $100 sweet spot
Price range
£3.82–£17.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£994–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #448 within Games & Accessories. It carries 733 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
25.0%
Average rank
#448in Games & Accessories
Average rating
3.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
733per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Electric Shock Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£824£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

3%

  • Lightning Reaction52%
  • OSDUE26%
  • The Magic Toy Shop7%
  • Maomoto5%
  • OUKEYI4%
  • Generic3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Electric Shock Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 25.3×

Reviews and returns

What reviews say buyers love and hate about Electric Shock Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall56%−0.68

Doesn't work

Not very good only worked once

Toy doesnt work

Quality-Overall22%−0.13

The product is cheap

Poor quality and does not work

Absolutely rubbish

Value For Money11%−0.01

Waste of money

Noise Level4%+0.20

Its noisy

Love

Fun/Entertainment Experience43%+3.07

Fun game

Hilarious party game

Fun

Value For Money13%−0.01

Inexpensive

Great price

Quality-Overall10%−0.13

Good quality

Quality toy

The build quality feels solid enough for repeated use

Advertised Vs Actual Product10%+0.62

Worked as described, good fun

Efficiency10%+0.62

Works well

Return

1.1% Return rate 4% Fixable by listing

Functionality-Overall36%▆▇▄█▆▃

Doesn't work

Not very good only worked once

Toy doesnt work

Quality-Overall16%█▄▁▅█▅

The product is cheap

Poor quality and does not work

Absolutely rubbish

Defective Material/Parts14%▁█▁▆▆▆
Value For Money7%▁▁█▁▁▁

Waste of money

Battery Inclusion7%▁▆█▁▁▁

FAQ

Common Electric Shock Game questions

Answered from the same tracked data.