Skip to content

Eilik Robot

Fail

The top 5 brands take 100% of clicks, so Eilik Robot is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£136K/yr61K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
85%top-5 click share · 3 brands · 7 sellers

Flapen Score

Eilik Robot against its category

The dotted line is the Toys & Games average. Past it, Eilik Robot is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eilik Robot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eilik Robot 61K times last year and spent an estimated £136K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
1.9%
Market size, estimated
£136Ka year
Top search term
eilik robot23K searches a year

02 · Price

A sale here is worth £115.60.

Listings sell for £115.60 on average, from £38.46 to £362.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £115.60 that is £0 to £12K a year per listing.

Average price
£115.60above the $15 to $100 sweet spot
Price range
£38.46–£362.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #105 within Electronic Toys. It carries 626 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#105in Electronic Toys
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
626per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Eilik Robot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • ENERGIZE LAB76%
  • Eilik23%
  • Loona1%

Demand

Eilik Robot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.2× · 10 of 12 months tracked

Search terms

Top Eilik Robot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eilik robot23K/yr
  • energize lab13K/yr
  • eilik10K/yr
  • eliko robot5K/yr
  • eiliko robot5K/yr
  • elik robot5K/yr

Reviews and returns

What reviews say buyers love and hate about Eilik Robot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money36%−0.10

They are expensive

Disappointing for the price of it

Waste of money

Functionality-Overall20%−0.31

doesnt work

it didn't work

Noise Level13%−0.18

Additionally, the toy is excessively loud, and the sound levels cannot be adjusted adequately, making it intrusive rather than enjoyable, especially in quiet environments or shared spaces

motors are quite noisy

Connectivity-Overall8%−0.12

I'm having issues connecting it to the WiFi

I had trouble connecting to the WiFi as it doesn't support 5g/5GHz

The downsdie, however, is that I am unable to get it to connect to my WiFi in a stable manner

Fun/Entertainment Experience8%+2.13

which significantly limits its ability to feel engaging or lifelike

as I suspected its just a toy that she got bored of very quickly

Love

Fun/Entertainment Experience38%+2.13

Nice toy

The toy is an interesting one

Fun

Quality-Overall12%+1.03

Quality very good

Same as other peoples reviews cute well made

Overall very impressed

Noise Level8%−0.18

But if you are alone or your home is very quiet then it's a suitable robot pet for you without any headaches

Battery Life8%+0.09

the battery finishes quick

Value For Money5%−0.10

For me is a good buy

we think he's worth every penny

Return

5.3% Return rate 10% Fixable by listing

Functionality-Overall28%█▄▇▄▅▆

doesnt work

it didn't work

Connectivity-Overall14%▄▂▅▅▁█

I'm having issues connecting it to the WiFi

I had trouble connecting to the WiFi as it doesn't support 5g/5GHz

The downsdie, however, is that I am unable to get it to connect to my WiFi in a stable manner

Defective Material/Parts9%█▅▅▆▆▆
Charging8%▁▇█▁▄▁
Noise Level5%▁▇▁█▁▁

Additionally, the toy is excessively loud, and the sound levels cannot be adjusted adequately, making it intrusive rather than enjoyable, especially in quiet environments or shared spaces

motors are quite noisy

FAQ

Common Eilik Robot questions

Answered from the same tracked data.