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Eilik Robot

Fail

The top 5 brands take 100% of clicks, so Eilik Robot is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£136K/yr61K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
85%top-5 click share · 3 brands · 7 sellers

Flapen Score

Eilik Robot against its category

The dotted line is the Toys & Games average. Past it, Eilik Robot is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eilik Robot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eilik Robot 61K times last year and spent an estimated £136K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
1.9%
Market size, estimated
£136Ka year
Top search term
eilik robot23K searches a year

02 · Price

A sale here is worth £115.60.

Listings sell for £115.60 on average, from £38.46 to £362.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £115.60 that is £0 to £12K a year per listing.

Average price
£115.60above the $15 to $100 sweet spot
Price range
£38.46–£362.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #105 within Electronic Toys. It carries 626 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#105in Electronic Toys
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
626per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Eilik Robot products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • ENERGIZE LAB76%
  • Eilik23%
  • Loona1%

Demand

Eilik Robot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.2× · 10 of 12 months tracked

Search terms

Top Eilik Robot search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eilik robot23K/yr
  • energize lab13K/yr
  • eilik10K/yr
  • eliko robot5K/yr
  • eiliko robot5K/yr
  • elik robot5K/yr

Reviews and returns

What reviews say buyers love and hate about Eilik Robot

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Fun/Entertainment Experience”
36%of negative reviews mention “Value For Money”
5.3%of orders come back
“They are expensive”
A buyer, on “Value For Money”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eilik Robot questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data