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Egyptian Costumes for Kids

Fail

Shoppers spend only $26K a year here, so Egyptian Costumes for Kids is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£26K/yr176K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
41%top-5 click share · 15 brands · 48 sellers

Flapen Score

Egyptian Costumes for Kids against its category

The dotted line is the Toys & Games average. Past it, Egyptian Costumes for Kids is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egyptian Costumes for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egyptian Costumes for Kids 176K times last year and spent an estimated £26K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
1.1%
Market size, estimated
£26Ka year
Peak month
February12.9× the quietest month
Top search term
egyptian costumes for girls72K searches a year

02 · Price

A sale here is worth £13.79.

Listings sell for £13.79 on average, from £8.93 to £21.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.79 that is £0 to £1K a year per listing.

Average price
£13.79under the $15 to $100 sweet spot
Price range
£8.93–£21.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #533 within Fancy Dress. It carries 540 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
10.7%
Average rank
#533in Fancy Dress
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
540per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Egyptian Costumes for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£774£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

48

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

24%

  • HENBRANDT21%
  • WIKITOT17%
  • Morph12%
  • amscan9%
  • IKALI8%
  • DiULi8%

Demand

Egyptian Costumes for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 12.9×

Search terms

Top Egyptian Costumes for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egyptian costumes for girls72K/yr
  • egyptian costume23K/yr
  • ancient egyptian costume girls16K/yr
  • cleopatra costume kids25K/yr
  • egyptian costumes for kids10K/yr
  • kids egyptian costume girls9K/yr
  • girls egyptian costume8K/yr
  • egyptian costume kids7K/yr
  • egyptian costumes6K/yr

Reviews and returns

What reviews say buyers love and hate about Egyptian Costumes for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.28

Im very disappointed with the quality of this costume

Poor quality very thin

Dreadful quality

Size-Overall19%+2.07

Not fit for purpose

come a bit too long

Absolutely tiny in size

Durability7%−0.08

The gems have fallen off the arm cuffs within 10 mins of first wear

pity the mentioned snake eyes did not last more than half our as she notice that were coming off so pull all together

but I'm not sure how well it will hold up over time

Thickness6%−0.01

The main dress is rather slim

It is quite thin so an extra layer would be needed on cold days

Dress is very thin material

Advertised Vs Actual Product5%+0.64

Out fit is as shown the snake hair band doe not look any think like picture

Love

Size-Overall27%+2.07

Sizing is accurate

Good sizing

True to size

Quality-Overall23%−0.28

nice costume decent quality

No complaints here

Fantastic quality

Value For Money14%+1.27

Worth money

Great value

Great value and lot for your money

Advertised Vs Actual Product12%+0.64

It looks just like the picture shown

Exact as advertised

Lovely, as described

Material Quality3%+0.23

The material is light and comfortable, allowing the child to play, run and wear the costume for several hours without feeling uncomfortable

Great material

Material doesn't feel thin

Return

3.8% Return rate 76% Fixable by listing

Size-Overall71%▇█▇█▇█

Not fit for purpose

come a bit too long

Absolutely tiny in size

Quality-Overall10%█▄▅▄▅▄

Im very disappointed with the quality of this costume

Poor quality very thin

Dreadful quality

Material Quality3%▁▅█▅▇▃
Advertised Vs Actual Product2%▆▇▇▁▄█

Out fit is as shown the snake hair band doe not look any think like picture

Defective Material/Parts2%▁▅▆█▇▆

FAQ

Common Egyptian Costumes for Kids questions

Answered from the same tracked data.